1. SLIDESETCLUSTERMANAGEMENT.PPTX
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Service Offering
Achieving a new level of excellence
in the innovation cluster

2. SLIDESETCLUSTERMANAGEMENT.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited
Is this your situation?
You are in a leadership / management role of an innovation cluster.
The cluster is formally set up and a number of innovation projects are running.
However, there is growing concern whether the innovation cluster is providing the value it was supposed to generate.
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● Discussions about the future of the innovation cluster and its strategy are becoming less productive
● Major stakeholders of the innovation cluster are becoming less satisfied with the results delivered
● There is not enough cross-project exchange of expertise
● You are wondering if there is a stringent and compact process that will open up a new level of excellence for
the innovation cluster
● You also wonder whether this process can be designed in a way so that all relevant factors for innovation
cluster excellence can be considered
● And finally you are wondering how other leading innovation clusters are working on becoming excellent

3. SLIDESETCLUSTERMANAGEMENT.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited
Then, innovation-3 might provide the solution
● We are running a compact project that focuses on the Key Success Factors for cluster excellence
● Usually in innovation clusters there is a complex mesh-up of stakeholders and their expectations – We are
aware of this and act accordingly
● We build our project on compact yet productive analyses (without “boiling the ocean”) and highly engaging
workshops with state-of-the-art Design Thinking techniques
● We come up with an implementation plan that highlights where and how the cluster needs to be developed
in order to reach the next level of excellence
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4. SLIDESETCLUSTERMANAGEMENT.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited
In our work with leading innovation clusters we have found that there are
9 Key Success Factors for cluster excellence
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Stakeholder
Management
Shared strategy
Consensus on
goals, priorities and
measuring
Balanced com-
mercial interests
Targeted inte-
gration of external
partners
Value-add on all
levels
Close, trustful
co-operation
Effective
organization
Commonly
shared,
inspiring,
easy-to-
communicate
vision
… explicitely adressing
• IP
• Leadership
• Role business
• Role society
• Customer groups
• Value Chain
• Roadmaps
• …
• Projects
• Cross-project topics
• Operative value-add
• Strategic value-add

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The “Shared strategy” should not be a one-time effort but rather an ongoing process
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Vision
Dialogue
with stake-
holders
Co-ordination
supported by Enterprise 2.0
platform
Cluster-external
world
Operationalization: Strategic
goals, roadmaps, innovation
programs and ley metrics
Planning and controlling of
results, resources and
deadlines
Generation of innovation
fields
Generation and update of
innovation portfolios
Generation and update of
cluster strategy
Kaizen
Joint
learning
Strategic foresight
(Technology, market,
society) and implications
Cluster-internal
world

6. SLIDESETCLUSTERMANAGEMENT.PPTX
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In designing the “Shared strategy”, leading clusters cover the whole value chain from
materials to applications
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Competence
field
Competence
field
Competence
field
Materials Devices Systems Applications
Materials Devices Systems Applications
Materials Devices Systems Applications
Materials Devices Systems Applications
Project bundle 1
xx
Project bundle 2
xx
Project bundle 3
xx
Project bundle 4
xx
Competence fields
are actively managed

7. SLIDESETCLUSTERMANAGEMENT.PPTX
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In designing the “Value-add on all levels”, leading clusters use the “knowledge triangle”
thinking model
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Master class
Campus
Schools and camps
Living labs
Management courses
Project 1
Technology intelligence
Testbeds and simulation tools
Commercialization of spill-over IP
EDUCATION: Enabling a new
generation of technology-savvy
entrpreneurs
RESEARCH: Enabling excellent
individuals and multidisciplina-
ry teams to develop break-
through ideas
INNOVATION: Enabling leading
firms and institutes to capture
the value of ideas
Project n
Planned for year x+1 / x+2
Planned for year x+3 / x+4

8. SLIDESETCLUSTERMANAGEMENT.PPTX
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In designing an „Effective organization“ we have found that „Focus Teams“ are a strong
approach for achieving Management focus and for ensuring cluster development
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Advisory Board / Steering Committee
Expansion
routes /
External
partners
Internal
collabo-
ration
Industry /
university
ties
Legal and
contractual
issues
External
communi-
cation
Managing Directors
● Advisory Board
delegates stra-
tegy implemen-
tation / struc-
tural issues to
„Focus Teams“
● Focus Teams
discuss / work
out details
● Focus Team
submit decision
memo to
Advisory Board
● Advisory Board
according to
defined voting
procedures
● Focus Teams in-
form MD’s on
decisions made
● MD’s operatio-
nalize decisions
● MD’s bring
points that
need Advisory
Board aware-
ness to the
attention of the
relevant Focus
Team

9. SLIDESETCLUSTERMANAGEMENT.PPTX
© innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited
A controlled process with 5 steps produces the answer to your questions
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Stakeholder
interviews / Quick
analysis
Deep-dive /
Workshop I
Concept /
Workshop II
The common
game plan /
Workshop III
Operationa-
lization
Steps
● Scope and
focal points
of project
● Common under-
standing on clus-
ter’s position
● Prioritized deve-
lopment routes
● Concepts for im-
provement in the
crucial areas
● Broad-scale
consensus on the
concepts
● Roadmap for
development
● Detailed plan for
moving ahead
Key
Result
Other
Results
● Insights into
how other lea-
ding clusters are
operating
● Consensus on
where improve-
ment is crucial
● Collection of se-
condary improve-
ment areas and
ideas for impro-
ving
● Estimates on
implementation
consequences
(budgets, resour-
ces, organizatio-
nal, …)
● Supporting material
for communication
and education
● Consensus on
how improve-
ment will be
achieved

10. SLIDESETCLUSTERMANAGEMENT.PPTX
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Would you like to start our conversation?
Frank Mattes
Founder and CEO, innovation-3
Grillparzerstr. 4 II / III
65187 Wiesbaden
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com