My keynote on social business failures and how to avoid them, along with the Adoption Index.

2. Social Business Isn’t Rocket Science
…or is it?
Kevin D. Jones (@KevinDJones)
Social / Organizational Strategist
NASA’s MSFC / GSFC

3. consumerization of
consumerization of
IT in the enterprise

4. Pandemic Catastrophic Intrinsic

5. is not an option.

6. GO CHEAP

7. GIVE THEM
OTHER
OPTIONS

8. TREAT IT LIKE
AN IT PROJECT

9. EXPECT USER
TO KNOW
WHAT TO DO

10. WORK IN A
CULTURE OF
LOW TRUST

11. Focus on stats Ignore those who
instead of have done this Make policy ugly
stories before Assume
Don’t manage React Don’t do Age > usage
expectations an ROI
Focus on the
Underestimate Don’t masses instead
the politics Be of the individual
Rely on Forget about the
Assume this is BOLD
the ROI human
about the tool
Make this your experience
Assume this isn’t Think you are in
Make this an
about the tool project the social
extra thing to do
business

12. Adoption Index
Relative Advantage (x1.5) Compatibility (x1.5) Complexity (x1)
The degree to which an The degree to which an The degree to which an
innovation is perceived as better innovation is perceived as being innovation is perceived as
than the idea it supersedes. The consistent with the existing difficult to understand and use.
degree of relative advantage may values, past experiences, and
be measured in economic terms, needs of potential adopters.
but social prestige factors,
convenience, and satisfaction are
also important factors. Observability (x1) Total Score
Trialability (x1) The degree to which the results
The degree to which an of an innovation are visible to
innovation may be experimented others. The easier it is for Out of 30
with on a limited basis. individuals to see the results of
an innovation, the more likely
they are to adopt.
** Adapted by Kevin D. Jones from Diffusion of Innovation by Everett M

13. Sustaining Adoption Index for XXXXXX
Relative Advantage - 2 Compatibility - 1 Complexity- 1
Good for quick questions to a Not compatible with getting real Although easy to use, it is
shallow pool of people. Desktop work done except in rare difficult to understand how to
app is limiting in amount of info circumstances. Adds another use in within the everyday
that can be exchanged. Web tool to use instead of replacing. workflow with team members.
version is rarely used.
Trialability- 1 Observability - 1 Total Score - WEAK
Although easy to try individually, Because of its difficulty in fitting 7.5/30
trying with others is difficult into the workflow, not many
or
because not everyone will use instances are observed.
and monitor. 25%

14. Kevin D. Jones
vinJones.com