AGS Members' Day 2015 Forum Court Association presentation on the new AGS website

1. Introducing the new AGS website
Ciaran Jennings
Forum Court

2. Why the site had to change…
• An aging site - created over a decade ago, is expensive to change and update
• A changed world - we use technology in very different ways to before –
smartphones, social media, hungry for content
• Relevance – the AGS needs to present itself differently in order to
communicate its relevance
• Value for Members – deliver more benefit, visibility of our work and make it
shareable

3. Key priorities
• Provide more benefit to members
• Attract new members
• Communicate the value of the AGS
• Widen and strengthen the AGS’ influence (social media sharing)
• Enable visitors to find member companies
• Provide an income via the sale of events and publications

4. Next steps
1. All Members will be sent a log-in to administer their directory entries
• Name and fame their practitioners
• Flesh out the information available to potential clients
• Log-in will allow free access to AGS publications
2. Working Groups and AGS members will be encouraged to write content
• Creating articles and opinions that can be put on the site
• Shared on social media (LinkedIn, Twitter etc)
• Also, share information from other organisations
• Drive visitors and traffic to the site