2. How to Start a Movement?
What Question to ask?
From a Few to a Swarm

3. If You Ain't in it, It Won't Work!
What Question to ask?

4. How to Start a Movement?
What Question to ask?
“Never doubt that a small group of
thoughtful, committed citizens can
change the world. Indeed, it is the only
thing that ever has.”
Margaret Mead

5. How do Movements Happen?
What Question to ask?

9. Keys of Swarming
We are part of the system. Therefore the
more healthy the whole is, the better for
each of us as well.
Each time a question or need arises, that
the swarm recognises as important, the
swarm will find a way to take care of it.

10. What is Swarm Leadership?
(consciously) playing a contributing role
within the Swarm.
Swarm leadership is both a personal
attitude of responsibility and a
leadership role within a movement, tribe
or network that you happen to have.

12. Watch Movements Happen
●
Idea Leader, Initiator, Free Spirit,
http://www.youtube.com/watch?v=GPeeZ6viNgY&feature=related
●
First Follower(s), Look Here Pointers,
http://www.youtube.com/watch?v=-G-cBND9cN4&feature=related
●
Connector, Makes things happening between the people.
Facilitator, Mediator.
Social media like twitter, facebook, process facilitators, coffee lady
●
Giver of Meaning, Reporter
http://www.youtube.com/watch?v=fW8amMCVAJQ

13. What Makes Swarms Swarm?
Self organisation. Open communication between all
members and decentralised control, distributed
problem-solving and multiple interactions.
Indirect Cooperation. Adaptive mimicking
Diversity of knowledge. ‘wisdom of crowds’, including
‘weak signals’ Swarms have no interest in which opinion
is right or wins, the swarm wants to flourish.
A Clear Collective Purpose or Longing. We need to
feel direction.
(1st 3 after Peter Miller “The Smart Swarm”)

14. How to Start a Movement?
What Question to ask?
“You can control your actions,
but you can't control the outcome.”

15. How to Start a Movement?
What Question to ask?
“Attract and Include others
with a purposeful difference.”

16. What Attracts People ask?
What Question to to Join?

17. Shared Purpose
As leaders we should perhaps not be so much
focussed on outcomes and results, but on what
wants to be heard.

18. Serve a Higher Purpose
We, the masses, will only contribute if it
makes sense and has meaning for us.
And of course, if it’s fun and easy to do
so.

19. How do you create the change?
To make change you need emotions. Strong emotions. Love and hate can create the change.
You know, love and hate are not opposites. The opposite of love is not hate but indifference. It is
Indifference which allows people to trash the forests. It is indifference what allows us to destroy our
planet. Those people who do that don’t hate the planet. They just... don’t care. Hate creates fear.
Fear kills compassion. Having no compassion makes you indifferent.
Luckily, love can extinguish indifference. It makes sense to stick with love if you want to create the
change. Once you have peace inside you it is much easier to know right from wrong.
Rainer Nõlvak, the initiator of Let's do it! in Estonia
http://www.letsdoitworld.org/

20. Helping the Swarm Swarm
Do not work from control, but from facilitating the energy.
Dare to play different roles. Be idea carrier and see if you are followed.
Make your message as attractive, easy and as fun as possible to follow.
If you don’t have an idea, than follow and support what needs help.
Create a community out of your environment, where people regard each others
as members of the same movement, with the same purpose.

21. Intelligent Ant Design
● Everyone is told very clear, what needs to go where. What is most
important now and what is less so.
● Everyone is asked to act like a smart ant. ‘If you see a job, its yours.’
Fill up the neglects of all others.
●
Help everyone who can’t do something alone first.
● Accept and ask help when needed on an equal level. There is no
ownership of any job, unless specified by us. But do know that
some people may have more experience than you in certain
things. Trust those.
●
You are ready when we all are ready.
● Then have ‘smart’ roles at key points.

22. Swarm Leaders

23. Leaders of Movements

24. How can You Boost ato ask?
What Question Movement?

25. What gives life to groups and tribes?
1. A mix of people that love and acknowledge each other.
2. Share purpose/vision and access to active participation in getting there.
3. Members feel at the same time builder of it all and of service to it all.

26. By facilitating space for others to
participate, cocreation and cohesion
become present.
Facilitate destiny

27. Building an Action Network
How does it work? What do we want to happen?
Knowledge & Insight Creative Tribe Design
Practical Foundations Cocreation & Networks
What do we have to do to make How do we play it together into
it work? existence?
Compare with the 4 questions: Why do we take action? What do we want? What assets are needed? What
behaviour is needed?

28. Activating and Directing Questions are:
• Simple and Clear
(who is the idea owner? What is the goal?)
• Stimulate and inspire research and action
(what would be the simplest way to make a
difference?)
• Are essential and deepening.
(why would we give our lives for this?)
• Question arrived paradigms.
(how can the weak/children save us?)
• Open new doors and possibilities
(what’s beyond democracy?)
• Are positive and empowering
(how can our company become world famous?)

29. The secret to positive mobilisation.
How to make it work in seven great questions
1.How to discover the right people?
2.How to generate great ideas?
3.How to create easy and attractive access?
4.How to unlock possibility by making fun of it?
5.How to host or facilitate rather than lead?
6.How are you making a difference?
7.How can we help you do that?

30. Daan van Geijlswijk and Floris Koot Tribing workshop in one slide:
Get your Tribe Alive: Activating networks
Lessons learned at Wonder, Novib and Sos Kinderdorpen en currently at Knowmads.
Key words:
●
Inspire. What is the essential purpose I sign in on?
●
Connect. How do we connect and involve people and ideas with
other people and ideas?
●
Activate. How do we facilitate action?
●
Cultivate. How do we deal with each other? (community of
practice) (Inclusion)
What else needs to be included?
Tools, internet, new media, meetings, brainstorm techniques.
Background philosophy and theory.
What means do we have to start up and support projects and contacts?

31. Informal Leadership
your principles
• Connectivity & Synergy
Your capability to build up relationships. Your
capability to adjust/sense to what is needed here and
now. To offer people a clear purpose.
• Integrity & Freedom
The measure to which you walk your talk and you can
be relied upon. The measure to which your passion,
profession and purpose are aligned. The measure to
which you dare to act to your own insights.

32. Lessons from Improv Theater
your attitude
Say Yes! Have an open attitude: forward, participate and contribute with and to
what is already there. Ants get more results when they carry a dead beetle
together, than when each of them would like to bring in their own prize.
Dare to Take a Risk. In a mass contribute what feels true. Be
less inclined to bend to peer pressure. Dare to say or do what feels true, even if you
don’t know how it will be received. Profile yourself on the net.
Let Others Shine. Is about integrity in use of sources, supporting
idea carriers, not needing to be original or be the leader. They say if everyone
works for himself on stage, you have but one supporter. If everyone works for the
others, everyone else is out to let you shine.

33. Get the Community going
your actions I
STORYTELLING Tell stories that show the community what
works and how it works. Tell stories where you want to go with it.
Be honest. If you got something from the community show that it
worked or how it helped you.
SHARE Ask what you need. Offer what you can. Build
relationships for their own sake, not to get anywhere. You make
the biggest difference if you contribute your personal gifts and
talents. Expect nothing in return.
CONNECT Good relationships are more important than being in
control.
INVOLVE Get everyone to share in the action, results and
celebrations.

34. Lessons from Dutch Agents
your actions II
●
Ask many people for a little.
●
Use Social Media, Apps, anything that helps to improve everyone to communicate easily.
●
Invite and invest in Sustainable People. Work where possible with Social Surplus.
●
Make it interesting and great to contribute. “Yes, I was part of … and helped it grow!”
●
Use smart facilitation tools to develop the core with a bigger group of people.
●
Frame principles for the community. Use checkable sentences.
●
Embrace Diversity.
●
It is important that every individual in the crowd is also an independent free thinking soul that takes
responsibility for his or her own actions.
●
It’s okay if things fail or get messy. We are finding things out. Together.
●
Allow for ‘the right of initiative’.
● Make sure the Essentials are taken care of.

36. How to Start a Movement?
What Question to ask?

37. Start a Movement!
What Question to ask?
“The Answer to How is Yes”
Peter Block