The Gentle Flor Essence Seven Day Purification Program supports and enhances purification of the blood system as well as the skin, lungs, kidneys, liver and colon.

1. The Flor-Essence® 7- Day
Purification Program

2. The Flor-Essence 7-Day Purification
Program combines the powerful
combination of the whole body
detoxification action of Flor-Essence® tea
to identify, gather and mobilize toxins and
waste, with Pro-Essence® and FloraLax™
to enhance and maximize the function of
the urinary tract, kidneys and colon to
flush out toxins and establish balance,
purity and vibrant health.

3. This program enhances and maximizes the body’s
natural healing process of daily detoxification
without the unhealthy and undesirable effects of
harsh laxatives. While Flor-Essence® supports
the body’s natural process of detoxification by
promoting blood purification, skin, lungs,
kidneys, liver and colon action, Pro-Essence®
and FloraLax™ additionally enhance the action
of the two main excretory pathways for toxic
fluids and solids, the kidneys and colon.

4. The Flor-Essence® 7- Day
Purification Program
Contents:
• 17oz Flor-Essence® Liquid
• 30 cap Pro-Essence®
• 120gr FloraLax™
• Instruction Booklet
• $10 32oz Flor-Essence® Coupon
• $ 5 Flor-Essence® Cream Coupon

5. The 3 Step Process
1 Flor•Essence® Herbal Tea Blend
Deep, whole body purification
2 Pro•Essence® Enhanced toxin
elimination through urinary system
3 FloraLax™ Enhanced toxin
elimination through digestive system

6. Step 1:
Flor•Essence®: Gentle Detox
Deep, whole body purification

7. Whole body purification
Daily detoxification is basic for maintaining health
Detoxification is a natural ongoing process the
body uses to remove any chemical toxin that
can harm it.

8. Whole body purification
Detoxification is basic for restoring health & balance
Accumulated waste products depress and
deteriorate all tissues, causing
degeneration (aging) and decay, impairing
cells, glands and organs from their natural
actions.

9. Sources of Toxins
Pollution
Solvents, dioxins, BPA Bacteria, Viruses &
(plastic bottles) Metabolic Gut Endotoxins
Heavy Metals H
N
i
Mercury, Lead g P
b
Hormones
Xenoextrogens
Food Toxins, Antibiotics, Steroids, Pesticides
Growth Hormones PCBs
Medications
Preservatives
Allergens

10. Whole body purification
Ways the body eliminates waste & toxins
• Lungs (Breathing)
• Skin
• Kidneys
• Colon
• Liver

11. Whole body purification
“Let medicine be your food and food be your medicine” – Herophilos
Components of Detoxification
• Food
– Live vs. dead food
– Vegetables, fruits, berries, seeds & nuts
– Healthy Oils = Udo’s Choice® Oils &
– Flora™ Flax Oil
• Herbs
– Herbs are plants!
– Bitters properties
– Flor-Essence® 8-herb formula

12. Whole body purification
Flor-Essence®
Synergistic 8-herb formula
developed by renowned nurse Rene Caisse and Dr. Charles Brusch.
• Burdock root
• Sheep sorrel
• Slippery elm bark
• Turkish rhubarb root
• Red clover
• Blessed thistle
• Kelp
• Watercress

13. Flor-Essence® Synergistic
Detoxification
Whole body purification
Sheep Sorrel Red Clover/Watercress/Burdock
Sennoside Glycosides Activation of Phagocyte Immune
•Stimulating secretion of water into Cells
the intestinal lumen for excretion •Potent blood purifier and detoxifier
•Anti-inflammatory that facilitates the elimination of
•Mild diuretic toxins and waste through the skin,
•Kidney detox kidneys and bowels
Tannins
•Immunomodulators induce
Sheep Sorrel/ Turkish macrophage response to destroy
Rhubarb harmful bacteria and tumor cells
Anthraquinones
•Detoxifier- breaks down
unhealthy cells
•Immune support
•Stimulates digestion

14. Flor-Essence® Synergistic
Detoxification
Whole body purification
Burdock Root
Turkish Rhubarb Root / •Eliminates excess fluids and toxins
Blessed Thistle • Contains Inulin (prebiotic)
• Supports liver, gallbladder, •Cleansing & Rejuvenating
intestines •Stimulates digestive system
•Bitter properties increase flow of •Prebiotic: Intestinal microflora
bile, saliva and gastric secretions Slippery Elm/ Kelp
•Helps detoxify the bowels and •Detoxifier: Mucilaginous fiber
cleanse the liver & Alginates absorb toxins from
Red Clover / Blessed Thistle the bowel, facilitating
•Diaphoretic: Skin detox detoxification
Slippery Elm/ Turkish Rhubarb
Red Clover / Burdock
•Protects & supports lung detox

15. Whole body purification
Holistic Body Detoxification: Cell/tissue – Blood – Skin – Lungs – Liver – Intestines – Kidney - Colon

16. Step 2:
Pro•Essence®:
Enhanced toxin elimination through the
urinary system

17. Enhanced Toxin Elimination Through the
Urinary System
Flor-Essence® & Pro-Essence®
The combination of Flor-Essence® and Pro-Essence®
represents the first time ever that two products
developed by renowned nurse Rene Caisse and Dr.
Charles Brusch are used in a program as they were
originally intended to promote and enhance the
elimination of toxins through the kidneys and urinary
tract--once the herbs in Flor-Essence® support the
body’s gathering and mobilization of
toxic waste.

18. Pro-Essence ®
Enhanced Toxin Elimination Through the Urinary System
Mild Diuretic Urinary Tract support formula
developed by renowned nurse Rene Caisse and Dr. Charles Brusch.
• Prickly ash bark
• Juniper berry
• Burdock root
• Slippery elm bark
• Bearberry leaves (Uva Ursi)

19. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
1 Burdock root - Arctium lappa
• Powerful cleansing and purifying properties
• Modulates blood purifying macrophage activity
• Stimulates bile flow, improving the liver’s elimination
of toxic wastes and fluids
• Supports liver detoxification & removal of fat soluble
toxins
• Improves the elimination of waste and fluids that are
toxic to the body via kidneys & colon

20. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
2 Burdock root - Arctium lappa
• Improves the elimination of waste and fluids that are
toxic to the body via kidneys & colon
• Has mild diuretic and aperient (mild laxative) effect
& can help reduce inflammation
• Inulin is an excellent fiber for trapping toxins and
escorting them out of the body. Inulin is a natural
prebiotic that feeds the beneficial
bacteria (probiotics) in the intestinal tract
• Supports skin detoxification

21. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
Slippery elm bark - Ulmus rubra
• Mild astringent & diuretic properties
• The mucilaginous fiber cleanses, heals, strengthens
and soothes the intestinal lining
• Excellent fiber for trapping toxins and escorting them
out of the body
• Mild diuretic effect is associated with flushing out fluids
from the body

22. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
Slippery elm bark - Ulmus rubra
• Demulcent: forms a soothing film over irritated
mucous membranes in intestines and lungs
• Soothing properties help inflammatory irritations (sore
throat, diarrhea, dysentery & urinary problems)
• Vulnerary & Emollient: used in treating wounds to
stimulate healing

23. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
Juniper berry - Juniperus communis
• Effective diuretic benefiting urinary tract & kidneys in
removing excess fluids and toxins
• Excellent bitter: supports liver detoxification, stimulates
bile flow and removal of fat soluble toxins
• Supports liver, gallbladder and colon function
• Increases circulation and blood flow
• Carminative: prevents or relieves flatulence
• Recommended for inflammation and rheumatic pain
• Antiseptic qualities protect against intestinal
or urinary infection

24. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
Prickly ash bark - Xanthoxylum clava-herculis
• Boosts and helps circulation & the lymphatic
system function
• Supports skin detoxification (diaphoretic)
• Anodyne: relieves distress or pain (toothache
remedy)
• Beneficial for poor digestion and flatulence

25. Pro-Essence®
Enhanced Toxin Elimination Through the Urinary System
Bearberry - Arctostaphylos uva-ursi
• Traditionally used as an astringent and diuretic
tonic
• Soothes, tones and strengthens mucus
membranes
• Promotes bladder and kidney function to
remove excess fluids
• Aids in the elimination of uric acid
• Recommended for bladder & kidney
stones, and kidney inflammation

26. Step 3:
FloraLax™:
Enhanced toxin elimination through
digestive system

27. Enhanced Toxin Elimination Through the
Digestive System
All Natural High Quality Soluble and Insoluble Fiber Formula
FloraLax™
• Flax Seed
• Psyllium Husks
• Oat Bran

28. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
• Dietary fiber is the indigestible portion of plant
foods. It is not digested by human enzymes. As a
result, only a small amount of fiber is digested or
metabolized in the stomach or intestines. Instead,
most moves through the gastrointestinal tract
gathering different substances such as cholesterol,
sugar, toxins, heavy metals, bile and other
contents that might get caught up or absorbed by
the fiber on its way to the colon. This helps
remove unwanted content and toxic
waste from the body.

29. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
• Fiber also retains fluids in the intestinal tract including
water, resulting in softer and bulkier stools,
preventing constipation and maintaining bowel
movement regularity. As fiber moves along the
digestive tract it scrubs and loosens trapped toxic
waste and shortens transit time, reducing possible
irritations that may lead to gastrointestinal and colon
ailments. In addition, fiber’s bulking action has a
satiating effect that helps manage hunger and weight
gain by reducing total caloric intake.
A high fiber diet will help
maintain a healthy gastrointestinal
tract and improve nutrient
absorption for optimal health and vitality.

30. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
There are two types of fiber; soluble and insoluble. All plant
sources have different amounts of both types.
Soluble fiber
• Absorbs water and has a soft gelatinous texture
• Softens the stools
• Binds to bile acids in the small intestine
• Helps lower cholesterol
• Fermented by probiotics
• Prevents constipation (along with proper
water intake)
• Satiates hunger, slowing down digestion,
prolonging the feeling of being full
• Regulates blood sugar

31. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
There are two types of fiber; soluble and insoluble. All plant
sources have different amounts of both types.
Insoluble fiber
• Remains relatively unchanged and adds bulk to stool
• Helps stimulate bowel contractions
• Absorbs water and toxins and shortens transit time
• Promotes regularity and reduces the incidence of constipation
• Satiates hunger
• Reduces glycemic level of food
• Reduces probability of colon cancer,
hemorrhoids, and obesity

32. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
Flax seed -- Good source of both fibers
• 26% high quality dietary fiber
• 14% soluble fiber and 12% insoluble fiber
• Improves bowel elimination of toxins and
waste
• Lignans protect against
Heart Disease & support
Immune System

33. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
Oat bran -- Beneficial soluble fiber
• 16%of the carbohydrate content is dietary
fiber
• 59% soluble fiber and 41% insoluble
• Rich in a soluble fiber called Beta Glucan
• Reduces cholesterol
• Regulates blood sugar
• Removes toxins

34. FloraLax™
Enhanced Toxin Elimination Through the Digestive System
Psyllium husk -- Mucilage soluble fiber (70%)
• Good intestinal cleanser
• Stool softener
• Absorbs water quickly
• Reduces absorption of blood cholesterol and bile
acids from the intestine
• Lowers blood cholesterol levels

35. Water
The most abundant nutrient in the body
• Did you know? About 33 gallons of fluid
passes through your kidneys every day.
• Lean muscle tissue contains about 99%
water by weight
• Bone has 97% water
• 83 % of our blood is water

36. Water
The most abundant nutrient in the body
• Water is called the "universal solvent" because it
dissolves more substances than any other liquid
• Water helps digest our food, controls body
temperature, transports waste out of the cells
and out of the body
• Water transports valuable nutrients, minerals,
and chemicals necessary for life
• It is necessary for all circulatory,
absorptive and excretory functions

37. Water
The most abundant nutrient in the body
• Fiber can absorb 10 to 15 times its weight in
water, so adding more fiber to an already
dehydrated body will only worsen constipation
• Plenty of water must accompany Pro-Essence®
and FloraLax™ in order to enhance the
effectiveness of Flor-Essence® in flushing toxins
and waste out of the body via the skin, urinary
tract, kidneys and colon

38. Water
The most abundant nutrient in the body
• It is imperative for basic health and for the
success of this program to drink plenty of water
• Drink at least 8 – 10 eight ounce glasses of water
per day to help transport nutrients into and waste
out of your body
• Many people are constipated not because they
don’t consume enough fiber, but because they
are dehydrated

39. Lifestyle Choices to support
Detoxification
• Drinking plenty of water and eating plenty of
local, fresh live food such as leafy green and
bright vegetables, fruits, berries, seeds and
nuts
• Engage in some activity that creates
circulation, as it helps you take
deep breaths and creates
perspiration

40. Lifestyle Choices to support
Detoxification
• On a daily basis we remove more toxins via
our lungs than any other way and it’s the
primary way our body controls blood pH and
maintains alkalinity
• At the end of the day… make sure you get
plenty of rest

41. The Flor-Essence® 7- Day
Purification Program
Instruction Booklet

45. Marketing Support
• Campaign Ad Images
• Brochure
• Posters
• Coupons
• Media Overview

46. Campaign
Images

47. The Flor-Essence® 7- Day
Purification Program
Brochure

50. Media Overview
• Print • Trade Shows
– Ad campaign – US & Canada
• 33 ads across 7 • Retail Locator
publications – florahealth.com
• Retail Support
– Brochures available Jan 25
– Posters available by Jan 25
– Demos

51. Advertising Schedule
Publications
US Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Impressions
National
Yoga Journal 5 X X X X X 3,729,890
Vegetarian Times 2 X X 708,000
*Amazing
Wellness Vitamin Shop 2 X X 480,000
*Whole Foods 2 X X 400,000
Total National 5,317,890
Regional
San Francisco Open Xchange 7 X X X X X X X 3,150,000
Portland TBC 7 X X X X X X -
Seattle TBC 7 X X X X X X -
Total Regional
*Pending Listing Confirmation Total 8,467,890

52. Promotional Dates
• December 29 to January 31
• March 12 to 31