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Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Mary Fletcher Jones of Fletcher Prince presents tips for organizing your social media efforts with an editorial calendar in this presentation for Social Media Week DC. To view the video of the presentation, skip to the end of this SlideShare presentation. Apologies for thequalitliyt

Publicada em: Negócios, Tecnologia
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Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

  1. 1. Organize Your Social Media Efforts:Create an Editorial Calendar Mary Fletcher Jones @MaryFletchJones #SMWEdCal
  2. 2. So, what is it? An editorial calendar is a tool used for planning, scheduling, and managing publication of content across different media • Blog posts • Podcast episodes • Twitter updates • Email newsletters • Facebook Pages • Direct mail campaigns • YouTube videos • Online press releases2
  3. 3. Why do we need it?3
  4. 4. BUT… You can’t plan for everything • Daily monitoring • Breaking news and developments • Crisis response4
  5. 5. Benefits: Why it Pays to Plan5
  6. 6. U.S. Army Example6
  7. 7. Tips: Getting Started7
  8. 8. The Planning Process8
  9. 9. Focus on Goals • Increase sales or donations • Obtain more repeat business • Stand apart from our competitors • Promote our expertise and successes • Launch a new product or service • Persuade people to make a lifestyle change • Win acceptance of a viewpoint • Report developments or innovations • Manage crises or repair reputations • Attract and retain quality employees9
  10. 10. Planning Content for Your Audience • Informative, relevant, useful, timely • Original and entertaining/engaging • The 80/20 formula • B2C content • B2B content10
  11. 11. Selecting the right channel11
  12. 12. A planning resource for nonprofits12
  13. 13. Brainstorming content13
  14. 14. Drafting a plan with wall calendars14
  15. 15. An editorial calendar using Google Calendar15
  16. 16. A basic editorial calendar in Microsoft Word16
  17. 17. Timing is Everything Frequency Scheduling17
  18. 18. Planning and Scheduling Blog Posts18
  19. 19. Planning and Scheduling Facebook Page Wall Posts19
  20. 20. Planning and Scheduling Twitter Content20
  21. 21. Using HootSuite to Schedule Tweets21
  22. 22. Planning and Scheduling YouTube Content22
  23. 23. For Advanced Users… • Use Google Calendar for group editorial calendars you can access anywhere • Customize editorial calendars for different media and channels – blog, Twitter, Facebook • Create separate editorial calendars for different audiences, programs, or campaigns23
  24. 24. Thank you!www.FletcherPrince.comMary@FletcherPrince.com

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