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#inbound2013
Inbound Marketing
Lessons from
Dave Bascom
@davebascom
linkedin.com/in/davebascom
Owen Fuller
@owenfuller
linkedin.com/in/owenfuller
Brooks
Forester
@brooksforester
brooksaforester
Experience
Grow
Contribute
How do you get
chosen to be on
The Bachelorette?
Clip Art
Brooks’ Experience
on The Bachelorette
70 solid
20 bold
10 radical
Fit Copes Videos
youtube.com/user/FitMarketingVideos
FitMarketing.com
Fit Marketing
facebook.com/FitMarketing
@FitMarketing1
Brooks Forester Fan
Club
facebook.com/BrooksForesterFanClub
@gobrooks
Influencer Outreach
Brooks Forester
@brooksforester
brooksaforester
YouTube Results
I saw your website after checking out
the Bachelorette spoof video clips (very funny).
I like how sleek your site looks, how easy it is to
maneuver and how helpful the embedded video
clips seem. If you'd be interested in bidding on
revamping our site to a modern, useable
version, please let me know.
Thanks,
Dottie A.
Hello,
I was observing your site and think it would be profitable for us to work with you. Getting
information as quickly as possible would be great. If you could have your sales
representative, Mr. Forester, contact me it would be greatly appreciated.
Thank you,
Allie
• Unique Visitors
• Marketing Qualified Leads
• Sales Qualified Leads
• Update on Brooks and Des
Customer Weekly Call Agenda
Brooks’ experience
after the show
• Website
• Email
• Social
Misses
• Be ready
• Be bold & radical
• Know who you are
• Embrace chaos
• Reward people that
pay attention
• Have a plan for after
your 15 minutes
Takeaways
#inbound2013
Dave Bascom
@davebascom
linkedin.com/in/davebascom
Owen Fuller
@owenfuller
linkedin.com/in/owenfuller
Brooks
Forester
@brooksforester
brooksaforester

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Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester

Editor's Notes

  1. What will bring attention to you? Will you make the most of it?
  2. Started in 2009, Dave joins in 2012, named one of the top 25 under 5 for our growth
  3. 17 people; just like so many of you
  4. What we thought? What he thought?
  5. Return; 2-hour meeting; congrats on engagement
  6. Show Debuts; Party -- and we kick the season off with a party
  7. Show Debuts; Party -- and we kick the season off with a party
  8. Show Debuts; Party -- and we kick the season off with a party
  9. Show Debuts; Party -- and we kick the season off with a party
  10. Long Break Up, Survives ATR & Doesn't go back to Des, Inbound 2013
  11. 10 -- creatively inspiring, blue sky, keeps us fresh --- Results
  12. Momentum
  13. why did we stop?
  14. tried to make each tweet retweetable
  15. could have focused more on content that people would share, rather than interactions
  16. Questions?