H ow to
a m p l i f y
e a r n e d
c o n t e n t
w i t h
S H A R E D
m e d i a

OPTIMISING THROUGH SHARED CHANNELS INVOLVES BRANCHING OUT FROM YOUR OWNED CHANNELS
YOU SHOULD BE LOOKING TO SHARE CONTENT TO EXPAND BEYOND YOUR OWNED NETWORK

REACH BEYOND THEIR NETWORK BY POSTING INTO
RELEVANT INDUSTRY LINKEDIN GROUPS
PUBLISH A BYLINE ON LINKEDIN VIA
THE AUTHOR’S PROFILE
WRITE AN UPDATE FOR THEIR FEED TO
REACH THEIR PERSONAL NETWORK

IF YOU HAVE AN INTERNAL NEWSLETTER, SHARE CONTENT WITH YOUR
WORKFORCE REGULARLY WITH SOCIAL SHARING BUTTONS
THE BEST RESOURCE YOU HAVE AVAILABLE IS YOUR WORKFORCE
ENCOURAGE THEM TO SHARE CONTENT ON THEIR OWN SOCIAL FEEDS

VISUAL CONTENT CAN IMPROVE IMPRESSIONS
AND CLICKS ON SOCIAL MEDIA
IF YOU HAVE COMPANY EXECUTIVES AVAILABLE
GET THEM TO DO A TALKING HEADS VIDEO
IF YOU HAVE A PRESENTATION, ADAPT IT FOR
SLIDESHARE
AN INFOGRAPHIC THAT CAN BE CUT UP GIVES
YOU MORE CONTENT FOR SOCIAL

Tune in
To find out how to
use paid media to
amplify your earned
content
next week