Personal Information
Organização/Local de trabalho
Sydney Area, Australia
Cargo
Social media Navigator
Setor
Advertising / Marketing / PR
Sobre
My mantra - start with the end in mind.
If your Social Media metrics are all about getting 'likes' and followers - I think you're missing a big opportunity!
Social Media delivers big returns to the bottom line if you have the right strategy in place. Moving into a business and identifying the areas of opportunity, developing a strategic plan and implementing it has been my area of specialisation for the past 7 years.
Most recently I've been working on re-engineering a Social Media strategy so that is can be scaled across a large Enterprise. Having commercial metrics of success are key to implementing this and moving from Socia Media to Social Business.
I blog, I talk, I teach, I
Marcadores
social media
marketing
crm
consumer information
business intelligence
big data
business modelling
earned media
harper reed
@harper
owned media
advertising
new media
digital
twitter
instagram
linkedin
facebook
business process
small business
social media marketing
marketing and advertising
business
internet marketing
business plan
small and medium enterprises
Ver mais
Apresentações
(2)Gostaram
(7)The Future of Public Engagement
Leslie Bradshaw
•
Há 10 anos
9 Principles of Work That Matter at #CannesLions / #OgilvyCannes
Ogilvy
•
Há 10 anos
(mobileYouth) The Youth Marketing Handbook
Graham Brown
•
Há 12 anos
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
Há 14 anos
Beyond the mobile web by yiibu
yiibu
•
Há 13 anos
12 Trends from Cannes 2011
The Social Practice
•
Há 12 anos
A useful guide to the brand utility
Ingmar de Lange
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Sydney Area, Australia
Cargo
Social media Navigator
Setor
Advertising / Marketing / PR
Sobre
My mantra - start with the end in mind.
If your Social Media metrics are all about getting 'likes' and followers - I think you're missing a big opportunity!
Social Media delivers big returns to the bottom line if you have the right strategy in place. Moving into a business and identifying the areas of opportunity, developing a strategic plan and implementing it has been my area of specialisation for the past 7 years.
Most recently I've been working on re-engineering a Social Media strategy so that is can be scaled across a large Enterprise. Having commercial metrics of success are key to implementing this and moving from Socia Media to Social Business.
I blog, I talk, I teach, I
Marcadores
social media
marketing
crm
consumer information
business intelligence
big data
business modelling
earned media
harper reed
@harper
owned media
advertising
new media
digital
twitter
instagram
linkedin
facebook
business process
small business
social media marketing
marketing and advertising
business
internet marketing
business plan
small and medium enterprises
Ver mais