Using hi res images
Product images sell ecommerce sites – don’t take your own
Consider using a professional photographer.
Buy stock images
Don’t download images from the internet – copyright issues.
Website images should be in png format
Keep products updated regularly
6. Content Marketing - Blogging for
Reasons to blog
Places to share blogs
B2B marketers that use blogs receive 67% more leads than those
that do not.
Marketers who have prioritized blogging are 13x more likely to enjoy
The only thing blogging costs you: your time.
Companies who blog receive 97% more links to their website.
Blogs have been rated as the 5th most trusted source for accurate
7. Content Marketing - Blogging for
There are 31% more bloggers
today than there were three
years ago. (eMarketer, August
Small Businesses that embrace
blogging see 126% more
growth in terms of leads than
those who do not blog
8. Content Marketing – Blogging for
Where to share you blogs for wider audience reach
Your Website (obviously )
Industry Specific Social Sites
Industry Related Community Sites
*Remember to add a subscribe to blog option on your blogging site
9. Using Video For Business
Advantages of having video on your website
The chances of have a page one listing on Google increases 53
times with video embedded in your website.
4 in 10 shoppers visited a shop online or in person as a direct result of
watching a video
46% of people say that seeing a product or service related video
would encourage them to seek out more information.
A study by Comscore found that on average a website visitor will
stay 2 mins longer on a site when they watch a video.
Stacksandstacks.com reported that visitors were 144% more likely to
buy a product after seeing a video of the product than those who
10. Using Video For Business
Advantages of using YouTube as a media player
YouTube is the most popular way of embedding video into website.
To embed video using YouTube – first you have to create an
Create a business YouTube account and maximise your branding
YouTube can be viewed as a valuable social media tool for
advertising your products/services.
YouTube is now the second biggest search engine behind Google
YouTube receives over 4 billion page views a day
500 years of YouTube video are watched every day on Facebook
and over 700 YouTube videos are shared on Twitter every minute.
11. Using Video for Business
What Makes a Good YouTube Video
Might sound self-explanatory, but a good YouTube video is a video
that viewers will watch right through to the end. Research has
shown most viewers decide in the first 15 seconds if the video is for
them or not – not long to make an impression.
Keep it short and snappy
Make it easy for viewers to tell what they are watching include titles,
text etc where appropriate.
Remember the golden rule – show, don’t tell!
12. Using Video for Business
New Forms of Video Marketing
Video blogging can include explanations to more complex ideas in
ways that are easy to grasp and understand.
Video blogging is a great way to build relationships with customers
If you find writing information difficult – then record!
How to guides and video tutorials are a great way of demonstrating
how products work and engaging with customers
Offering Webinars on your website can also be an effective
marketing tool for increasing customer engagement.
Programmes such as: Camtasia are easy to use screen-recorders
which are great for video demos.