Ewan MacLeod, Nordea FIN-FSA's annual conference on 22 November 2017: Financial Services 2022 – How will financial services develop in the next few years?

1. Keys for success in the new competitive environment
Ewan MacLeod
Chief Digital Officer, Nordea
@ew4n
22.11.2017

3. Changing customer behaviour...
3

4. Where is my phone?

5. 5

6. 6

7. 7

9. 9
The Subscription Economy

19. But first, a problem…
19

20. TFE
20

22. Then…
22

23. Where’s the Tooth-Fairy-Enabled (“TFE”) debit card app?
23

24. 24

25. 25
Tooth Fairy App?

26. 26
It’s a real frustration!
We need a digital
transformation project!
Our tooth fairy has had
Swish for ages. Even got
grandma to Swish
birthday presents!
Same problem. I finally
found a 5kr coin, which is
like gold nowadays!

27. How will this work in practice?
27
We don’t want the tooth fairy stealing money;
We want the tooth fairy to be financially stable

29. Keys for success
29

30. Keys for success
We don’t have a monopoly on good ideas.
30

31. Keys for success
We don’t have a monopoly on good ideas.
FinTechs can iterate really quickly.
31

32. Keys for success
We don’t have a monopoly on good ideas.
FinTechs can iterate really quickly.
Get out from behind your desk.
32

33. Keys for success
We don’t have a monopoly on good ideas.
FinTechs can iterate really quickly.
Get out from behind your desk.
Fast, clear decisions matter.
33

34. Keys for success
We don’t have a monopoly on good ideas.
FinTechs can iterate really quickly.
Get out from behind your desk.
Fast, clear decisions matter.
Engage in the ecosystem.
34

35. 35
Keys for success
We don’t have a monopoly on good ideas.
FinTechs can iterate really quickly.
Get out from behind your desk.
Fast, clear decisions matter.
Engage in the ecosystem.
Protect the customer.

36. Thank you!
@ew4n or ewan.macleod@nordea.com