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Summary of social network services study - by Pienaar, Parnanen, Makela

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Presentation in seminar on Nov 9th 2007 in Helsinki, Finland. By Maria Pienaar and Riku Mäkelä. This presentation provides a summary of a study done by Tekes and Finpro with regards to trends within the Social Networking Space.

Tecnologia
1 de 19
Project on Social Networking Pekka Pärnänen, Maria Pienaar – FinNode/Finpro Silicon Valley Riku M ä kel ä , FinNode/Tekes Silicon Valley
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
social networking opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MyNet
SPINN-OFF projects 12-24 months LBS Joint Finpro & Tekes NETWORKS – in US and in Finland Main deliverables Dynamic projects / opportunities generated Long-term focused multi-client projects generated from MyNet project MyNet Next Steps / Spin-off Projects MARKET OPPORTUNITY MAP Mobile Content Services MyNet -project, 10 months ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- teamwork / team building
Information Collected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The goal is to find Market Opportunities!
Overview of Companies Interviewed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Main Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SNS Ecosystem – Collaborative Partnerships Create/Edit Share Discover Distribute EXPERIENCE VALUE WISP Mobile Carrier Community Provider (SNS site) Consumer Muni WiFi & Hotspots ISP Cable Studios & Labels Content Aggregators Media Print Media Application Providers Advertising Enablers Developers Games Publishers Search Technology Enablers Device Vendors Other SNS Sites Other SNS sites Advertising Agencies Transaction Enablers Device Vendors Access Brands You SNS Ecosystem – Collaborative Partnerships Create/Edit Share Discover Distribute EXPERIENCE VALUE Consumer Publishers Wireline BB Carrier Wireless BB Carrier Brands & Advertisers Content Publishers Tool & Platform Providers Micro Community Distribution Channels
Industry Examples
Case: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sorry I couldn’t attend, Dudes! Surf’s up! ;-)
Case: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case: Dogster.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case: Tree-nation.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Opportunities
Social Networks “Movement” EXISTING MOBILE PC NEW MySpace Facebook Twitter Midomi Slide Tree-Nation MOSH NEW OPPORTUNITIES
SNS Ecosystem – opportunities Create/Edit Share Discover Distribute EXPERIENCE VALUE Community Provider (SNS site) Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-Distribution/reach -Community marketing -Awareness -Monetization flexibility -Talent scouting -Instant feedback/discussion -Media interaction -Community Marketing… -Sizable market/big enough community -Measured campaign effectiveness -Brand interaction -Reach -New platforms besides ads -Engagement/relevant -Brand control and monitoring -Rich media comms -Ease-of-use -Discovery -Social connections -Identity management -Entertainment -Relevance -Scaling capabilities -Dominance, focus -> wider -Open platform, alliances -> DeFacto -Big enough for ads -Self-expression -On-line identity -Social need -Create/Edit->Share->Discover ->Distribute Consumer Publishers Brands & Advertisers Content Publishers Tool & Platform Providers Micro/Niche Community Distribution Channels
Summary – Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pekka Pärnänen, Maria Pienaar – FinNode/Finpro Silicon Valley Riku Mäkelä – FinNode/Tekes Silicon Valley 3945 Freedom Circle, Suite 110 Santa Clara, CA 95054, USA [email_address] [email_address] [email_address]

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Summary of social network services study - by Pienaar, Parnanen, Makela

  • 1. Project on Social Networking Pekka Pärnänen, Maria Pienaar – FinNode/Finpro Silicon Valley Riku M ä kel ä , FinNode/Tekes Silicon Valley
  • 2.
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  • 5.
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  • 9. SNS Ecosystem – Collaborative Partnerships Create/Edit Share Discover Distribute EXPERIENCE VALUE WISP Mobile Carrier Community Provider (SNS site) Consumer Muni WiFi & Hotspots ISP Cable Studios & Labels Content Aggregators Media Print Media Application Providers Advertising Enablers Developers Games Publishers Search Technology Enablers Device Vendors Other SNS Sites Other SNS sites Advertising Agencies Transaction Enablers Device Vendors Access Brands You SNS Ecosystem – Collaborative Partnerships Create/Edit Share Discover Distribute EXPERIENCE VALUE Consumer Publishers Wireline BB Carrier Wireless BB Carrier Brands & Advertisers Content Publishers Tool & Platform Providers Micro Community Distribution Channels
  • 11.
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  • 16. Social Networks “Movement” EXISTING MOBILE PC NEW MySpace Facebook Twitter Midomi Slide Tree-Nation MOSH NEW OPPORTUNITIES
  • 17.
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  • 19. Pekka Pärnänen, Maria Pienaar – FinNode/Finpro Silicon Valley Riku Mäkelä – FinNode/Tekes Silicon Valley 3945 Freedom Circle, Suite 110 Santa Clara, CA 95054, USA [email_address] [email_address] [email_address]