With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.
It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business's Instagram account is.
That's why Iconosquare and HubSpot have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.