eat a bug lemoncompanies lemon.be marketing

1. Eating insects...
A forgotten habit

2. A very long time ago,
we all ate insects.
We probably learnt it from the animals we started taming.

3. But then we started started
growing our own crops...
Insects suddenly became a threat for our plantations.

4. Today, 80% of the world population is
familiar with eating insects.
In a lot of these green colored areas, insects are very popular. They are
often even regarded as a luxury product.

5. Few people in the West are
familiar with bug eating.
We think bugs are unsanitory or even digust-
ing, and that’s the only reason why we don’t eat
them.

6. Nevertheless, there are a lot
of advantages!
CO² CO²
Especially for our planet:
Consumption per Kg Consumption per Kg

7. If we would add insects to our
menu...
• We could make an end to famines worldwide.
• We would be healthier - insect ‘meat’ contains much more
minerals, iron and vitamines than beef, chicken or pork.
• We could constrain water shortages worldwide.
• We would do our lungs a favor! The beef industry is the biggest
threat to the Amazon Rain Forest - our planet’s lungs.
• We would help endangered species thrive again
• ...

8. How can we make eating
insects popular in our
areas?
• A first option would be to make people eat insects without them knowing.
Picture a business congress or event. A sharp looking waiter brings fancy looking snacks
around. The snacks contain insects, but they are not explicitily visible. When people ask the
waiter about the snacks, he gives them a vague Latin name. At the end of the conference,
you inform people of what they have eaten. If they liked the snacks, they will be easier to
convince that insects are a good replacement for meat. A problem in this scenario though:
Would this be ethically correct? People might feel cheated and disgusted afterwards, which
could be really bad for your image and eadible insects in general.
• We have to make people aware of the ecological benefits. The younger we start, the bet-
ter. The presentation above could be given in elementary schools. A fitting animation video
could make the content even more visual and specific. Children love watching well created
animation videos don’t they?
• We could present insects as a luxury product. A belgian start-up ‘SexyFoods’ sells fried
grasshopper, scorpions and mealworms in golden cans that make you think of Chanel per-
fume. They are trying to make insects an exclusive product by making the packaging look
fancy. SexyFoods notes that focussing on the experience rather than the creature seems to
work well.

9. • We need to regulate better: There’s a lack of laws and inspection agencies in this
exact sector. The image of eatible insects is very fragile, effective regulation is
needed to avoid any scandals or any negative publicity.
Generally, we can say that we have to focus on the experience and the result -
rather than the creature itself. Nobody would buy a marinated lamb chop if it
would come with a cute picture of that particular butchered young animal.

10. A mobile application on which you can log how much
and which eatible insects you tried. Compete with
your friends to be the most daring person.
-> Gamification
Website that offers information about edible insects,
DIY recipes and distribution points
Eadible insects should be marketed in a hip way like a
food truck / pop-up store / food market / ...
A mobile adventure game for kids where the goal of
the game is to eat as much insects as possible with
your hero - so he becomes strong an healthy!
Technological ideas:

11. We need to inform, tease and sensitize
about eadible insects. If it’s well-regulated
from the start and the ecological advan-
tages can be measured and published, we
could make this a sustainable habit.
Rome wasn’t built in
a day...
INSECTS
ARE OKAY.