1. GuideBook
Created by Citrus Apps
Team Members: Hazel Shaw, Barry Wilson,
Connor McKenzie & Laura Rae

2. THE 5 W’S
Who: WAGGS
(World Association of Girl Guides and Girl Scouts)
What: Lack of an app solely for WAGGS
When: Anytime
Where: At home, at Brownie group,
on trips or excursions
Why: To keep in touch with other WAGGS, and keep updated
on events, excursions, share photos, chat online, play
games. All in a fun, safe & secure environment.

3. “GirlGuiding is one of the strongest
offline social networks in the UK – if
not the world – girls and young
women form bonds through guiding
that last a lifetime. I’d love to grow
our online presence to match.”
Source: http://digital.girlguiding.org.uk/our-digital-future
A word from J Kerr, Head of Digital
Communications at GirlGuiding

4. THE PROBLEM:
Many are too young to join other Social networking apps
or don’t want to join them as they are worried about who
they might be chatting to. There is no app specifically
designed for WAGGS. Parents may not allow their kids to
use other apps, the balance between app would give
parents piece of mind.

5. OUR AIM:
To provide
with an app which is exclusively for use by WAGGS
members.

6. KEY INSIGHTS:
Some WAGGS currently try to use Facebook, Twitter etc. but
this solution does not work because many of the WAGGS are
too young, or feel its not safe enough.
Our key insight is that the WAGGS would use GuideBook,
designed exclusively for Rainbows, Brownies & Guides.

7. Citrus apps: We are further education students and one of
our team is a Brownie/Guide Leader.
We present GuideBook. An app exclusively developed for
members of Rainbows, Brownies and Guides. Allowing them
to interact, share photos and chat to each other. Their very
own social networking site.

8. Rhiannon age 11
Lives in Glenrothes, Fife
Enjoys arts & crafts, computer games
and has been a Girlguidings member
from age 5
Rhiannon wants to be able to chat
with her friends from guides
She wants to share photos with other
guides
She would love to see what guides
around the globe get up to.
Rhiannon doesn’t like using other
social networking sites because she is
“wary” about talking to strangers
online.
“id love an international
Guides penpal”
What Rhiannon wants from GuideBook
Keep in touch with friends
Share the badges she has achieved
Make friends with Guides from
around the world

9. There are a lot of social networking apps out there but none that are
exclusive for guides. Facebook’s age limit is 13, Twitter tends to be
more popular with users 35 or over. With other social networking
apps there is no way to share badges with other brownies.
None of these apps provide a safe platform that parents would be
happy with their kids using.
GuideBook will be solely for the use of
guides, brownies and Rainbows.

10. Whilst researching our App, we came across this post on a
GirlGuiding blog from a member regarding, GilrlGuidings
new Digital Strategy:

11. CORE FEATURES:
My Page – User profile
Badges – Displays badges achieved/working towards
Photos – Share photos of guide events and camps
Games- Play games against other guides
Diary – See up and coming events
PLATFORM: In order to Share Photos, chat with other Waggs and share
information on earned badges a mobile platform would be most
suitable. This would allow our users access to all of these features at
anytime.

12. Login Page/
New User
Registration
Registration
Screen
Login Page
My Page
Badges Chat Games DiaryPhotos
Logout
Screen
Integrated following
user feedback
FLOW OF
GUIDEBOOK

13. Register, Login & Logout Wireframes

16. Technical Feasibility
The app will run on any android phone.
We have designed our app with the targeted age groups in mind.
Rainbows 5-7 years, Brownies 7-10 years, Guides 10-14 years.
Plus an adult section.
Simplistic layout and functions will be painless to code and develop.
It can be easily built and made available to users within 3 months.
We would have alternative accessibility features for impaired users,
such as: voice-activated commands and automated audio functions.

17. Data Feasibility
The input data requirements for the app would be the unique seven digit number
that every child and adult member already has. This would be necessary to
download and access the app.
On their profile page, members will be asked for some basic details of themselves
and a photograph of themselves, if they so wish.
All of the data would belong to The Guide Association and would be stored, shared
or deleted at their discretion; this would be qualified by a user agreement form
given to the user before being allowed to access the app for the first time.
User profile pages would be shared with other members that are included on the
user’s friends list.

18. Business Model
Instead of the users paying for this app, the sources of income could
come from the WAGGS Association themselves funding the
future development of the app.
The government are keen on promoting internet security for children,
and therefore may be interested in funding the app.
A third option would be for members guiding fees to be increased slightly,
with the increase contributing
Another source of income could be from advertising,
from companies relevant to GirlGuiding.

19. Customer Pledges
We have five pledges from
customers in our target area
(GirlGuiding). Some would
be willing to pay for use of
the app while others
wouldn’t. In regards to
advertising on the app, the
feedback we received was
that they would be fine with
advertisements on the app
so long as they were
relevant and not intrusive
CC

20. Marketing
Our three core marketing activities will be the following:
Word of mouth. Through members of GirlGuiding talking to their
Rainbows, Brownies and Guides letting them know what the app
is and does.
Social networking Sites. Through sites such as Facebook and
Twitter we can post and tweet external links to an app review.
Advertise in the GirlGuiding magazine. This is sent to all adult
members of GirlGuiding every quarter.

21. App Design Mock-up
We are keen to develop this app further
as we believe it has potential to be a
hugely popular app. Market research has shown a
real need within the WAGGS community for this app
and we hope that GuideBook will one day be available
for download from the market.