1. WHAT’S HAPPENING IN YOUR AREA?
By
Julie, Lee, Jakub, Jitka

2. Families and Kids
Families and Kids that don’t know what is happening now in their
town
Everyday
Scotland, Fife
To find out what is going on in their area during the day

3. Families and Kids that don’t know what activities they want
to do during the week, or if they are lost

4. What to do today?
What families and kids can do?
Where are we?

5. Families who don’t know what activity to do currently trying to use
newspapers, but this solution does not work because some papers are
not updated everyday .
Our key insight is that people need our app to help them overcome the
problem.

6. [Mini Elevator Pitch]
My team, The A team, is developing app
to help families and kids to find out what is happening in their area
with our app.

7. This app is targeted at Families and Kids who wants activities
to do in the local area, but they don’t have time to spend looking
through newspapers

8. Similar apps that exist in different countries

9. FEATURES:
USERS ARE ABLE TO CHOOSE WHAT TYPE OF ACTIVITY THEY
ARE INTERESTED IN.
FAST AND CLEAR INFORMATION ABOUT CHOSEN ACTIVITY.
Julie
 The busy single parent
 Full time student in Fife
 Lives in Glenrothes
 Has a busy life so likes info at
hand
 When kids are bored would like
info on activities quickly
 Wants clear info on activities
 Gets frustrated looking through
newspapers for activities
Lee
 Fife College computing student
 Lives in Glenrothes, Fife
 Lives with mother and two
brothers
 Likes shopping for bargains and
likes to explore shopping
centres
 Wants to know what will be
happening soon
 Wants to know where to go if he
gets lost
 Wants to find an activity to do
on the go
 Have to rely on searching the
internet at home to know future
events and have to rely on
memory to get to where he
wants to be going, they mostly
work for his problems

10. We did have a section about shops in your area, but as most people
know where they are, we decided to take them off from our app.
People are asking for sport section. We decided it will be added in
upcoming updates for app.
People are asking for theatre section. We decided that will be added in
upcoming updates for app.

14. Data: Public data, no log in required
Content: Information about various features
Technical: Our app would be quite basic and most of what it will only
require would be buttons in order to move around the app and an
access to the internet, so that it can access the information that the
app would give to the user. Therefore we think our app would be very
feasible to put together, in terms of technical.

15. We have chosen Business Case 3 because all of the information is free
to access on the internet.

16. Word of mouth
Facebook
Twitter

17. App Design Mock-up
[Wildcard]
[Anything else you want to share?]