SlideShare a Scribd company logo
1 of 14
Download to read offline
5 simple steps
for brands to build
Snapchat success
Let’s start
with a few facts
about Snapchat
DAILY ACTIVE SNAPCHATTERS
13-34
USER AGE
DAILY VIDEOS:
Snapchat’s sharp rise
coincides with
4 leading trends
Number 1:
The need for a social
platform where parents
don’t have an account!
4 leading trends that influence Snapchat
Number 2:
The increased demand
for video content
on mobile
4 leading trends that influence Snapchat
Number 3:
The proliferation
of news and media
consumption on
mobile social apps
4 leading trends that influence Snapchat
Number 4:
Snapchat content
is vertical, so it is
much easier to consume
4 leading trends that influence Snapchat
At the end of the day
Snapchat is all about
me, myself and I
My Network
Discover friends and other Snapchatters’
stories – including celebrities and influencers
MY SNAPCHAT
SNAPCHAT AND
MY NETWORK
SNAPCHAT AND
THE WORLD
My World
Follow live events round the world –
keep up to date with everything
And Snapchat’s product offering plays into this consumer need
My Snapchat
Direct messaging to my friends
via photo, video or chat
My Network
Discover friends and other Snapchatters’
stories – including celebrities and influencers
MY SNAPCHAT
SNAPCHAT AND
MY NETWORK
SNAPCHAT AND
THE WORLD
My World
Follow live events round the world –
keep up to date with everything
My Snapchat
Direct messaging to my friends
via photo, video or chat
And Snapchat’s product offering plays into this consumer need
My Network
Discover friends and other Snapchatters’
stories – including celebrities and influencers
MY SNAPCHAT
SNAPCHAT AND
MY NETWORK
SNAPCHAT AND
THE WORLD
My World
Follow live events round the world –
keep up to date with everything
My Snapchat
Direct messaging to my friends
via photo, video or chat
And Snapchat’s product offering plays into this consumer need
Here’s what this means for brands
The audience size is large enough
to make it a feasible platform.
Advertising sophistication now offers
products that are impactful.
If you want to engage with ages
13-34 this is your platform!
Visit this page
to access the full report
http://www.wearefetch.com/five-steps-to-snapchat-success

More Related Content

What's hot

Digital Communication & Social Media Bootcamp
Digital Communication & Social Media BootcampDigital Communication & Social Media Bootcamp
Digital Communication & Social Media BootcampCarol Spencer
 
Tomorrow's News 2016
Tomorrow's News 2016Tomorrow's News 2016
Tomorrow's News 2016Reuters Plus
 
5 social media trends to pay attention in 2020
5 social media trends to pay attention in 20205 social media trends to pay attention in 2020
5 social media trends to pay attention in 2020shubhankar Gupta
 
Eye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderLeo Burnett
 
Lecture on Social Media Presence
Lecture on Social Media PresenceLecture on Social Media Presence
Lecture on Social Media PresenceClaudia Consiglieri
 
Tesla social media audit
Tesla social media auditTesla social media audit
Tesla social media auditSydney Burns
 
Final AndMore summary presentation, 2.5
Final AndMore summary presentation, 2.5Final AndMore summary presentation, 2.5
Final AndMore summary presentation, 2.5AAA National
 

What's hot (10)

Sgmp social media for meeting planners
Sgmp social media for meeting plannersSgmp social media for meeting planners
Sgmp social media for meeting planners
 
Digital Communication & Social Media Bootcamp
Digital Communication & Social Media BootcampDigital Communication & Social Media Bootcamp
Digital Communication & Social Media Bootcamp
 
Tomorrow's News 2016
Tomorrow's News 2016Tomorrow's News 2016
Tomorrow's News 2016
 
5 social media trends to pay attention in 2020
5 social media trends to pay attention in 20205 social media trends to pay attention in 2020
5 social media trends to pay attention in 2020
 
Eye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains Order
 
Lecture on Social Media Presence
Lecture on Social Media PresenceLecture on Social Media Presence
Lecture on Social Media Presence
 
Tesla social media audit
Tesla social media auditTesla social media audit
Tesla social media audit
 
Wake app
Wake appWake app
Wake app
 
Final AndMore summary presentation, 2.5
Final AndMore summary presentation, 2.5Final AndMore summary presentation, 2.5
Final AndMore summary presentation, 2.5
 
Twitter
TwitterTwitter
Twitter
 

Viewers also liked

Introduction to Snapchat for Brands
Introduction to Snapchat for BrandsIntroduction to Snapchat for Brands
Introduction to Snapchat for BrandsLaura Shephard
 
Snapchat Marketing Guide
Snapchat Marketing GuideSnapchat Marketing Guide
Snapchat Marketing GuideSeth Silver
 
14 Ways Brands can use Snapchat
14 Ways Brands can use Snapchat14 Ways Brands can use Snapchat
14 Ways Brands can use SnapchatHank Leber
 
Snapchat 101: Basic Introduction And Advanced Tips
Snapchat 101: Basic Introduction And Advanced TipsSnapchat 101: Basic Introduction And Advanced Tips
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatRoss Simmonds
 
Case Study: Pokémon Go
Case Study: Pokémon GoCase Study: Pokémon Go
Case Study: Pokémon GoLHBS
 

Viewers also liked (8)

Storytelling + Snapchat
Storytelling + SnapchatStorytelling + Snapchat
Storytelling + Snapchat
 
Introduction to Snapchat for Brands
Introduction to Snapchat for BrandsIntroduction to Snapchat for Brands
Introduction to Snapchat for Brands
 
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
 
Snapchat Marketing Guide
Snapchat Marketing GuideSnapchat Marketing Guide
Snapchat Marketing Guide
 
14 Ways Brands can use Snapchat
14 Ways Brands can use Snapchat14 Ways Brands can use Snapchat
14 Ways Brands can use Snapchat
 
Snapchat 101: Basic Introduction And Advanced Tips
Snapchat 101: Basic Introduction And Advanced TipsSnapchat 101: Basic Introduction And Advanced Tips
Snapchat 101: Basic Introduction And Advanced Tips
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to Snapchat
 
Case Study: Pokémon Go
Case Study: Pokémon GoCase Study: Pokémon Go
Case Study: Pokémon Go
 

Similar to Snapchat 5 Branding Campaign Tips To Build Success

WK 01. WELCOME TO #ADPR4300
WK 01. WELCOME TO #ADPR4300WK 01. WELCOME TO #ADPR4300
WK 01. WELCOME TO #ADPR4300Abigail Gilman
 
Emerging and Social Media: Week One
Emerging and Social Media: Week OneEmerging and Social Media: Week One
Emerging and Social Media: Week OneDennis Jenders
 
Snapchat Marketing Excellence.pdf
Snapchat Marketing Excellence.pdfSnapchat Marketing Excellence.pdf
Snapchat Marketing Excellence.pdfJohnHawkins13672
 
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social MediaSlingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social MediaBrand24
 
Sleek Marketing University 2015: Social Media Strategy Mapping
Sleek Marketing University 2015: Social Media Strategy MappingSleek Marketing University 2015: Social Media Strategy Mapping
Sleek Marketing University 2015: Social Media Strategy MappingSteph Parker
 
Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.Claudia Consiglieri
 
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...Social Fresh Conference
 
Snapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for MarketersSnapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for MarketersBKV
 
Social Media F Eb 2010
Social Media F Eb 2010Social Media F Eb 2010
Social Media F Eb 2010Oxfam
 
Leveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PaceLeveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
 
Top Social Trends in Early 2016
Top Social Trends in Early 2016 Top Social Trends in Early 2016
Top Social Trends in Early 2016 CMD
 
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customersHow did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customersGokul259528
 
Nuke suite webinar social fashion
Nuke suite webinar social fashionNuke suite webinar social fashion
Nuke suite webinar social fashionNukeSuite
 
Students' Unions in the Age of Social Media (Membership Services Conference 2...
Students' Unions in the Age of Social Media (Membership Services Conference 2...Students' Unions in the Age of Social Media (Membership Services Conference 2...
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
 
Snapchat and messaging
Snapchat and messagingSnapchat and messaging
Snapchat and messaginggvyuhas
 

Similar to Snapchat 5 Branding Campaign Tips To Build Success (20)

WK 01. WELCOME TO #ADPR4300
WK 01. WELCOME TO #ADPR4300WK 01. WELCOME TO #ADPR4300
WK 01. WELCOME TO #ADPR4300
 
Emerging and Social Media: Week One
Emerging and Social Media: Week OneEmerging and Social Media: Week One
Emerging and Social Media: Week One
 
Unit 35 lo1
Unit 35 lo1Unit 35 lo1
Unit 35 lo1
 
Unit 35 LO1
Unit 35 LO1Unit 35 LO1
Unit 35 LO1
 
Unit 35 - LO1
Unit 35 - LO1Unit 35 - LO1
Unit 35 - LO1
 
Snapchat Marketing Excellence.pdf
Snapchat Marketing Excellence.pdfSnapchat Marketing Excellence.pdf
Snapchat Marketing Excellence.pdf
 
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social MediaSlingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
 
Sleek Marketing University 2015: Social Media Strategy Mapping
Sleek Marketing University 2015: Social Media Strategy MappingSleek Marketing University 2015: Social Media Strategy Mapping
Sleek Marketing University 2015: Social Media Strategy Mapping
 
Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.
 
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...
Connected Consumer: Adapting Social Content for Mobile, Shannon Paul, Social ...
 
Snapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for MarketersSnapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for Marketers
 
Social Media F Eb 2010
Social Media F Eb 2010Social Media F Eb 2010
Social Media F Eb 2010
 
Unit 35 CORRECTED
Unit 35  CORRECTEDUnit 35  CORRECTED
Unit 35 CORRECTED
 
Leveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from PaceLeveraging Snapchat for Content Marketing: A POV from Pace
Leveraging Snapchat for Content Marketing: A POV from Pace
 
Top Social Trends in Early 2016
Top Social Trends in Early 2016 Top Social Trends in Early 2016
Top Social Trends in Early 2016
 
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customersHow did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customers
 
Nuke suite webinar social fashion
Nuke suite webinar social fashionNuke suite webinar social fashion
Nuke suite webinar social fashion
 
Students' Unions in the Age of Social Media (Membership Services Conference 2...
Students' Unions in the Age of Social Media (Membership Services Conference 2...Students' Unions in the Age of Social Media (Membership Services Conference 2...
Students' Unions in the Age of Social Media (Membership Services Conference 2...
 
Snapchat and messaging
Snapchat and messagingSnapchat and messaging
Snapchat and messaging
 
Unit 35 - L01
Unit 35 - L01Unit 35 - L01
Unit 35 - L01
 

Recently uploaded

Android Application Components with Implementation & Examples
Android Application Components with Implementation & ExamplesAndroid Application Components with Implementation & Examples
Android Application Components with Implementation & ExamplesChandrakantDivate1
 
Mobile Application Development-Components and Layouts
Mobile Application Development-Components and LayoutsMobile Application Development-Components and Layouts
Mobile Application Development-Components and LayoutsChandrakantDivate1
 
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...nishasame66
 
Leading Mobile App Development Companies in India (2).pdf
Leading Mobile App Development Companies in India (2).pdfLeading Mobile App Development Companies in India (2).pdf
Leading Mobile App Development Companies in India (2).pdfCWS Technology
 
Mobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s ToolsMobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s ToolsChandrakantDivate1
 

Recently uploaded (6)

Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
 
Android Application Components with Implementation & Examples
Android Application Components with Implementation & ExamplesAndroid Application Components with Implementation & Examples
Android Application Components with Implementation & Examples
 
Mobile Application Development-Components and Layouts
Mobile Application Development-Components and LayoutsMobile Application Development-Components and Layouts
Mobile Application Development-Components and Layouts
 
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
 
Leading Mobile App Development Companies in India (2).pdf
Leading Mobile App Development Companies in India (2).pdfLeading Mobile App Development Companies in India (2).pdf
Leading Mobile App Development Companies in India (2).pdf
 
Mobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s ToolsMobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s Tools
 

Snapchat 5 Branding Campaign Tips To Build Success

  • 1. 5 simple steps for brands to build Snapchat success
  • 2. Let’s start with a few facts about Snapchat
  • 4. Snapchat’s sharp rise coincides with 4 leading trends
  • 5. Number 1: The need for a social platform where parents don’t have an account! 4 leading trends that influence Snapchat
  • 6. Number 2: The increased demand for video content on mobile 4 leading trends that influence Snapchat
  • 7. Number 3: The proliferation of news and media consumption on mobile social apps 4 leading trends that influence Snapchat
  • 8. Number 4: Snapchat content is vertical, so it is much easier to consume 4 leading trends that influence Snapchat
  • 9. At the end of the day Snapchat is all about me, myself and I
  • 10. My Network Discover friends and other Snapchatters’ stories – including celebrities and influencers MY SNAPCHAT SNAPCHAT AND MY NETWORK SNAPCHAT AND THE WORLD My World Follow live events round the world – keep up to date with everything And Snapchat’s product offering plays into this consumer need My Snapchat Direct messaging to my friends via photo, video or chat
  • 11. My Network Discover friends and other Snapchatters’ stories – including celebrities and influencers MY SNAPCHAT SNAPCHAT AND MY NETWORK SNAPCHAT AND THE WORLD My World Follow live events round the world – keep up to date with everything My Snapchat Direct messaging to my friends via photo, video or chat And Snapchat’s product offering plays into this consumer need
  • 12. My Network Discover friends and other Snapchatters’ stories – including celebrities and influencers MY SNAPCHAT SNAPCHAT AND MY NETWORK SNAPCHAT AND THE WORLD My World Follow live events round the world – keep up to date with everything My Snapchat Direct messaging to my friends via photo, video or chat And Snapchat’s product offering plays into this consumer need
  • 13. Here’s what this means for brands The audience size is large enough to make it a feasible platform. Advertising sophistication now offers products that are impactful. If you want to engage with ages 13-34 this is your platform!
  • 14. Visit this page to access the full report http://www.wearefetch.com/five-steps-to-snapchat-success