II Convención de Agronegocios - UPC

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FertilMundo

Panelista 3: PeruBiodiverso

Business

Demand and supply of biodiversity products

Roberto Duarte
Coordinador Componente Manejo de Recursos Naturales y Biodiversidad.

Lima, September 20th, 2010

Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 1

Prioritized products / value chains

04.09.2011 Seite 2 2
Página

Five products, different uses
Food, cosmetics and pharmaceutical (otc) industries

Tara Maca Sacha Inchi Camu Camu Yacón

Helado‐Francia Vitaminas‐ Canadá Cosmético‐Francia Cereal bar‐ USA Chocolate‐ USA

Salsas Alemania Energizante ‐Japón Cuidado Personal ‐ UK Bebida Funcional‐ USA Vitamina‐USA

Cosmético‐ UK OTC‐ USA Cosmético‐ Francia‐ Golosina‐ Japón Cereal‐USA
Fuente: Datamonitor‐Promperu. Elaboración: PBD‐GTZ

04.09.2011 Seite 3 3
Página

Peru’s total biodiversity exports (in million US$, fob)

160

140 135

125
120
120

100
87 87

80
66

60

40

20

0
2004 2005 2006 2007 2008 2009

Promperu, siicex

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 4 4
Página

Maca exports

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 5 5
Página

Sacha Inchi
exports

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 6 6
Página

Export of sacha inchi, companies
(US$, fob)

$ 900,000

$ 800,000
288,384

$ 700,000 269,324

$ 600,000

$ 500,000

$ 400,000

$ 300,000 108,334

$ 200,000 76,630

$ 100,000 17,700
13,200
12,391
$0
2005 2006 2007 2008 2009
Unique S.A. Agroindustrias Amazonicas S.A.
Roda Selva S.A.C. 3qp Sociedad Anonima Cerrada
Exportaciones Amazonicas Nativas Srltda. Industrias Sisa S.A.C.
Otras empresas
04.09.2011 Seite 7 7
Página

Tara exports

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 8 8
Página

Problems of rural markets for Response Perubiodiverso
native biodiversity ingredients

Intransparent transactions Rountables (Mesas técnicas)
Partnerships

Low bargaining power Organizational capacity
(asociatividad)

Low value added Organic certifications, GAP

Predatory ressource use Management plans

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 9 9
Página

Tara value chain partnership with Exandal S.A.

• Strengthening of five producers associations and
fostering partnership with tara export company
Exandal
• Signing of five-year sales agreement with firm has
enabled producer associations to sell aprox. 2000
tn of tara circumventing intermediaries.
• Prices of tara pod per kg have been levered above
prices in other production zones

Tara (S/. x kg)

Zona 2005 2006 2007 2008 2009
San Marcos 1.24 1.90 1.75 3.91 1.47
Cajabamba 1.27 1.94 1.79 3.78 1.25
Jesús 1.21 1.82 1.78 3.85 1.27
Jequetepeque 1.25 1.85 1.77 3.85 1.37

04.09.2011 Seite 1010
Página

Partnership Asociación de productores y transformadores de maca
Región Junín “Nación Pumpush” and Bebidas Interandinas S.A.C.

Objectives:
Development of new maca based products
inclusion of local rural communities in economic activities with higher value
added and sustainable use of biodiversity in protected area of Lago Junin

Results:
Increases in producer prices of maca up to 100%
04.09.2011 Seite 1111
Página

GTZ Counterparts
Regional level

Gob. Reg. Piura

Gob. Reg. Cajamarca

Gob. Reg. San Martín
Piura
Moyobamba

Cajamarca

National level

AGRORURAL-MINAG

MEF-DGPM Lima

SERNANP-MINAM

MINCETUR-PROMPERU

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 1212
Página

Promoting internal consumption

Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 13

Native ingredients’ frequency of use*
At home Restaurants

Ají amarillo Ají amarillo

Rocoto

Increasing frequency of use
Rocoto

Café (no orgánico) Cacao (bajo la forma
de cocoa o chocolate)
Cacao (bajo la forma
de cocoa o chocolate) Papa nativa*

Papa nativa* Café (orgánico y no
orgánico)

Quinua Quinua

*preliminary results of Arellano Marketing market study comissioned by APEGA, OXFAM, SOS‐FAIM, GTZ and Conveagro 14
04.09.2011 Seite 1414
Página

Biodiversity trade off (?)

Certifications: FSC, Fair Wild, Fair for Life, UEBT Certifications:
organic, fair trade
Emphasis on management plans! UEBT

Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 15

Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 16

Thank you

Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 1717
Página

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For the complete report, get in touch with us at: info@netscribes.com The Dry Fruit Market in India is showing remarkable growth owing to the growing gift culture during various festivals and occasions along with the rising health awareness among the consumers. Consumers are becoming aware about the health benefits associated with dry fruit consumption and this is leading to its increased consumption. Moreover, the user industries of dry fruits are also growing steadily leading to its increased demand from these sectors. This is further aided with the penetration and availability of dry fruits in different packaging formats at various retail points along with the increased disposable income amongst the consumers. All these factors are indicating towards the bright future of the Indian dry fruit industry in the coming years. The report begins with the introduction section which segregates the overall food processing industry into its sub segments, one of which is the fruits and vegetables segment and dry fruit is one of the sub segments of this group. It then moves into the market overview section, which provides an overview of the global dried fruit and nut market with details regarding its current market scenario, its overall production and consumption during the last five years. Then the segmental shares of overall tree nuts and dried fruits both in terms of global production and consumption are shown. In addition to this, production and consumption shares of individual nuts and dried fruits are also shown. The next section provides an insight about the Indian dry fruit industry, its characteristics along with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided. After this, overall consumption share of various dry fruits along with zone specific segmentation and consumption pattern segmentation is also included. Next, details regarding the dry fruits which are mostly grown in India and those which are imported along with the names of the chief importing nations are provided. This is followed by the production volume of some major dry fruits along with India’s rank in the global market in terms of production of those dry fruits. The next section elaborates on the value chain analysis of the sector.

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For the complete report, get in touch with us at : info@netscribes.com The confectionery market in India is expected to witness a steady demand growth in spite of the ‘indulgence product’ tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report. Netscribes launches a report on the Confectionery Market in India 2012 as part of Netscribes’ Food and Beverage Industry report series. The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step. The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report. Following the segmentation in terms of product types, the Netscribes’ report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included. This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country – East, West, North and South. A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values ov

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II Convención de Agronegocios - UPC

1. Demand and supply of biodiversity products Roberto Duarte Coordinador Componente Manejo de Recursos Naturales y Biodiversidad. Lima, September 20th, 2010 Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 1

2. Prioritized products / value chains 04.09.2011 Seite 2 2 Página

3. Five products, different uses Food, cosmetics and pharmaceutical (otc) industries Tara Maca Sacha Inchi Camu Camu Yacón Helado‐Francia Vitaminas‐ Canadá Cosmético‐Francia Cereal bar‐ USA Chocolate‐ USA Salsas Alemania Energizante ‐Japón Cuidado Personal ‐ UK Bebida Funcional‐ USA Vitamina‐USA Cosmético‐ UK OTC‐ USA Cosmético‐ Francia‐ Golosina‐ Japón Cereal‐USA Fuente: Datamonitor‐Promperu. Elaboración: PBD‐GTZ 04.09.2011 Seite 3 3 Página

4. Peru’s total biodiversity exports (in million US$, fob) 160 140 135 125 120 120 100 87 87 80 66 60 40 20 0 2004 2005 2006 2007 2008 2009 Promperu, siicex Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 4 4 Página

5. Maca exports Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 5 5 Página

6. Sacha Inchi exports Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 6 6 Página

7. Export of sacha inchi, companies (US$, fob) $ 900,000 $ 800,000 288,384 $ 700,000 269,324 $ 600,000 $ 500,000 $ 400,000 $ 300,000 108,334 $ 200,000 76,630 $ 100,000 17,700 13,200 12,391 $0 2005 2006 2007 2008 2009 Unique S.A. Agroindustrias Amazonicas S.A. Roda Selva S.A.C. 3qp Sociedad Anonima Cerrada Exportaciones Amazonicas Nativas Srltda. Industrias Sisa S.A.C. Otras empresas 04.09.2011 Seite 7 7 Página

8. Tara exports Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 8 8 Página

9. Problems of rural markets for Response Perubiodiverso native biodiversity ingredients Intransparent transactions Rountables (Mesas técnicas) Partnerships Low bargaining power Organizational capacity (asociatividad) Low value added Organic certifications, GAP Predatory ressource use Management plans Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 9 9 Página

10. Tara value chain partnership with Exandal S.A. • Strengthening of five producers associations and fostering partnership with tara export company Exandal • Signing of five-year sales agreement with firm has enabled producer associations to sell aprox. 2000 tn of tara circumventing intermediaries. • Prices of tara pod per kg have been levered above prices in other production zones Tara (S/. x kg) Zona 2005 2006 2007 2008 2009 San Marcos 1.24 1.90 1.75 3.91 1.47 Cajabamba 1.27 1.94 1.79 3.78 1.25 Jesús 1.21 1.82 1.78 3.85 1.27 Jequetepeque 1.25 1.85 1.77 3.85 1.37 04.09.2011 Seite 1010 Página

11. Partnership Asociación de productores y transformadores de maca Región Junín “Nación Pumpush” and Bebidas Interandinas S.A.C. Objectives: Development of new maca based products inclusion of local rural communities in economic activities with higher value added and sustainable use of biodiversity in protected area of Lago Junin Results: Increases in producer prices of maca up to 100% 04.09.2011 Seite 1111 Página

12. GTZ Counterparts Regional level Gob. Reg. Piura Gob. Reg. Cajamarca Gob. Reg. San Martín Piura Moyobamba Cajamarca National level AGRORURAL-MINAG MEF-DGPM Lima SERNANP-MINAM MINCETUR-PROMPERU Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 1212 Página

13. Promoting internal consumption Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 13

14. Native ingredients’ frequency of use* At home Restaurants Ají amarillo Ají amarillo Rocoto Increasing frequency of use Rocoto Café (no orgánico) Cacao (bajo la forma de cocoa o chocolate) Cacao (bajo la forma de cocoa o chocolate) Papa nativa* Papa nativa* Café (orgánico y no orgánico) Quinua Quinua *preliminary results of Arellano Marketing market study comissioned by APEGA, OXFAM, SOS‐FAIM, GTZ and Conveagro 14 04.09.2011 Seite 1414 Página

15. Biodiversity trade off (?) Certifications: FSC, Fair Wild, Fair for Life, UEBT Certifications: organic, fair trade Emphasis on management plans! UEBT Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 15

16. Programa Desarrollo Rural Sostenible – PDRS 04.09.2011 Seite 16

17. Thank you Programa Desarrollo Rural Sostenible - PDRS 04.09.2011 Seite 1717 Página

II Convención de Agronegocios - UPC

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