Bringing fresh content & customized solutions - expert in Retail approach and strategies

2. FA RETAIL is your strategic partner to re-think
multichannel campaigns and to build memorable
customized experiences.

3. Fresh and concise
insights for
professionals
& media outlets.
Fresh Retail Content
©FA Retail - Content & Solutions/2016

4. Articles, Interviews & Analysis
• Copywriter for future-proof content
• Research of new practices & technologies
• Concise insights and shopper investigation
• Valuable and international perspective
• Social Media copywriter
©FA Retail - Content & Solutions/2016

5. Customized Retail Support
Strategy development
and
Implementation.
©FA Retail - Content & Solutions/2016

6. • Customized merchandising manuals
• Multichannel category management
• Shopper behavior & in-store practices
• Team performance optimization
Merchandising Training Programs
©FA Retail - Content & Solutions/2016

7. • Portfolio analysis
• Channel mapping
• Cross-channel strategies
• Category Management
• Shopper journey
• Merchandising campaigns
• POS Materials
• Promotional items/ gifts
• Staff training & coaching
… and much more!
Channel Development
©FA Retail - Content & Solutions/2016

8. • Marketing positioning
• Portfolio/menu analysis
• Target study
• Displays & ambiance
• Merchandising campaigns
• Loyalty programs
• Webpage & Social Media
• Staff training & coaching
• Events
Channel Development
©FA Retail - Content & Solutions/2016

9. • Brand experience: events & campaigns
• Target interaction & entertainment
• POS engagement
• Pop up stores and viral activities
• Team coordination
Brand Activation & Production
©FA Retail - Content & Solutions/2016

10. Specializing in developing
marketing & retail strategies for
brands worldwide.
Think Retailistically
- Fernanda Accorsi

11. Fernanda Accorsi
MARKETING & RETAIL EXPERT
(+34) 673 070 762
fernanda@fernandaaccorsi.com
www.fernandaaccorsi.com