Introduction

1. GUIDE
Location Technology, Marketing and Services
in Retail, Logistics & Travel industry
www.LOCA-conference.com
European meetpoint of marketing and business development
hosted by international Location Based Marketing Association
15-16 February 2017, BMW Welt Munich
EVERYTHING AT GLANCE
Location Trends and Facts

2. BOARD
CARSTEN SZAMEITAT
Region Director LBMA DACH
ASIF KHAN
President & Founder LBMA
Global
CHRISTIAN
GEISSENDÖRFER
CEO & Founder Yoose
DR. OLIVER BOHL
Director Digital Business
Development PAYBACK
GmbH, Part of the American
Express Group
MAGNUS MELANDER
WBIRD AB, Evothing,
Square Publishing & M2M
Forum
DR. KATHRIN
SCHÜRMANN
Lawer, Schürmann
Wolschendorf Dreyer
Rechtsanwälte
THOMAS HINTERLEITHNER
CEO LOC-Place
Erding
GER
Toronto
CA
Singapur
SG
Munich
GER
Stockhol
m
SE
Berlin
GER
Vienna
AT

3. Retail, logistics, travel – these are the industries which are currently
focusing on location-based technologies and services. This intersection
is where the LOCA conference is happening. It gives all stakeholders the
possibility to exchange their experiences and the chance to learn from
other industries. This cross-industry approach makes LOCA to a
worldwide unique event.
Video of
LOCA Conference
2nd and 3rd February 2016
www.LOCA-conference.com
Welcome at LOCA

4. RetailLoco is a one day event that
will deliver insights and trends on the
latest mobile and location-based
tools and techniques for retailers. The
event will feature keynote speakers,
panels on indoor location, proximity-
based payments, in-store digital
signage, push notifications, metrics /
analytics, and more.
The LPV Media stands with Lebensmittel
Praxis for over 65 years in the interest of
trade and food industry with in-depth
technical information and a wide
communication range of print, online,
contests, congresses, seminars. Business:
Handel is the new magazine for
entrepreneurs and managers throughout
the trade who want to shape the structural
change from stationary to multichannel
trading.
The Location Based Marketing Association is an
international group dedicated to fostering research,
education and collaborative innovation at the intersection of
people, places and media. Our goal is to educate, share best
practices, establish guidelines for growth and to promote
the services of member companies to brands and other
content-related providers. 850 members of the LBMA
include retailers, agencies, advertisers, media buyers,
software and services providers and wireless companies.
www.thelbma.org
Global:
http://www.thelbma.com
Members LBMA:
SUPPORTER
Internet of Things – FOR REAL is IoT
focused on Business ROI (not tech),
high paced real existing cases,
crowded networking and high
energy/show business.
The organisator are from Schweden
and take place at 15th February at
LOCA.
Everything about App Publishing

5. DACH
Interna,onal
450 2016 CEO
International Attendees
„Great conference. Great input about
location options. I enjoyed my visit to
Germany. “
Magnus Melander, Sweden
FACTS
Marketing Manager Sales Manager
Attendees 2017 890
People visit us!

6. TOPICS
Topics
15. and 16.02.2017
Did we miss a new
and interesting
topic?
Tell us what you
want to present!
Location
Technology,
Marketing &
Services
Supply &
Logistics
Management
Digital
Signage
POS
In-/
Outdoor
Tracking &
Navigation
Payment
of now
Data
Privacy
IT /
Beacons
Barcode
RFID
Smart
Cities
POI
Location
Commerce
Mobile

7. DAY 1-2
BMW Welt
15th February 2017
LOCA Live Tours
at Partners
16 February 2017
All tours will be reached with our
provided car shuttle service.
Tour A
Tour B
Tour C
Tour D
Tour E
Tour F
Floor plan
Innovation Lounges in BMW W. and at partners

8. DAY 1 I Conference in BMW Welt
DAY 1
Agenda
15th Feb. 2017
The international
conference on location
technology and services
provides the possibility
of global exchange for
all stakeholders in the
ecosystem. Established
as an event in 2012 in
North America (Chicago)
und Asia (Singapore), the
LOCA conference Europe
is the strongest meeting
magnet in Munich.
BE A PART
Call for Interest
18.11.2016
BMW Welt Conference Centre & Auditorium

9. DAY 2DAY 2 I LOCA Live at Partners
The 2nd day of the LOCA Conference is organized and held
at six different partners companies.
The tour at each partner is about 2 hours long and takes
place 3 time a day.
Between each tour there will be a shuttle service that
brings you to your next tour.
Pitch Sessions
You can present your pitch at an open stage which will is
stationed at a partners firm.
Whether you have a use case, a solutions or a new
innovative idea, the Pitch Session is your stage. With only
10 minutes you have enough time to present your case.
3 tours
à 2h / day
6 partners
Agenda
16th Feb. 2017
Conference program

10. The 8th Show your App Award takes place on February 15th 2017, as
an evening event to the LOCA Conference.
2016: over 60 submitted apps, 107.480 consumers voted for their winner
and the media jury consisting of NTV, Computerwoche, Mobile Business,
iPad and iPhone Welt, ComputerBild etc., award the best apps.
SPONSOR IT
DOWNLOAD
Sponsoring options:
www.show-your-app.de/Become host of the event
or patron of one of the
categories.
Show your App Award
85
submitted
apps
107.480
voters
Facts
2016
Categories:
Mobility & Travel
Life & Style
Games & Entertainment
Medien & Bildung
Business & Finanzen
Special "Sehenswertes" (awarded by jury)
2016 www.showyourapp.com

11. www.thelbma.org
Become host of the event or
patron of one of the
categories.
D A C H Best digital location campaigns and
solutions under usage of technologies. Innovative ideas
with input Warehouse Economy, Store-Concepts,
Enterprise-Solutions and the dialogue with customers will
be reviewed.
Apply until December 20th 2016 I Award-Evening: February 15th 2017, Munich
EUROPE Best Location Marketing Strategy and App
for Consumers from Retailers and social and classic
Brands! „Connecting OFF-Online”
SPONSOR
IT
Who will participate?
Best of digital LOCATION
Technology, Marketing and
Service
Martin Wild
Media-Saturn-
Holding
Belinda
Belger
Migros Genossen-
schafts-Bund
Marco
Pannicke
CHEP
Evening nights, party with ...

12. Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information source. Together with speakers and sponsors, we deliver edited content. They are
actively supported in communicating their topics by press articles, online newsletters and by
expert articles for print and online written by GFM Nachrichten.
Print: 66,000 readers
LOCA-Edition
Online: 19,400 readers
LOCA-Sponsor in GFM NACHRICHTEN
09.01.2017 LOCA-special-issue with articles
(incl. Small until BIG sponsoring packages)
PRESENCE
+15%
ATTENTION
Extract of published articles about
LOCAThe media-, brand-, retail-,
IT-, and mobile-industry is
broadly informing you on
subject areas like mobile
business, digital commerce
and location service and
technology

13. VIP Ticket
Early Bird Ticket
490 EUR*
incl. LOCA Live
4.500 EUR*15.000 EUR*
590 EUR*
incl. LOCA Live
• Partnersponsoring LOCA
live – one tour partner -
Day 2
• 15min. Speech, day 1
• Your logo on the Webseite
and print
• Your logo at the networking
area
• tickets for the conference
• tickets for the evening event
• Lounge networking space /
booth for you and your
customers, Day 1
• Newsletter advertising
• 2 pages print ad/ advertorial
at LOCA special issue
• Logo sponsoring of one
panel
• List of attendees of people
booked LOCA live Tour to
your session
• Your logo on the Webseite
• Your logo at the networking area
• Lounge networking / booth with equipment
(9sqm)
• 1 side Print ad / advertorial in GFM Nachrichten
• Speaking option (case presentation or Call for
Paper
*Please notice: All service read at sponsor register factsheet
Regular Ticket
690 EUR*
incl. LOCA Live & Speakers Dinner
70 EUR*
(only 2nd day)
LOCA Live Ticket
Booth-Package (9sqm)
Partner
Sponsoring
Stele
Sponsoring
2.500 EUR*
Tickets
15th & 16th February 2017
Sponsoring
LOCA Conference 2017
Award Night
Sponsoring
Anfrage
Speakers
Dinner
Sponsoring
3.500 EUR*
Transfer
Sponsoring
2.900 EUR*
Be a part, enjoy networking.

14. “The LOCA is one of the few professional events which
manage to attract the trade.“
Klaus Jansen-Knorr
“The LOCA-Conference is always a great forum to keep up with the latest
developments in location technology; and more importantly to
understand how these can and are being applied in real life.“
Kate Owen, UK
“If it works in Germany, it works everywhere.“
Asif Khan, USA
“It was a great conference where one could have expert
discussions on a level playing field and very
well expand his network. I'm looking forward to the
upcoming LOCA Conference ."
Clemens Kirner
The industry says„We know that our customers appreciate information
and communication offers which address them not
only personalized, but also based on time and
location. We consider this
when planning the shopping experience
in the Media and
Saturn stores.“
Martin Wild

15. Partner
Thanks for coming up!

16. Asif Khan
President LBMA
LOCA Conference Chicago
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@thelbma.org
Location Based Marketing
Assiocation (LBMA)
Conference holders
Coordination-Team:
Angelique Szameitat
Event Executive,
Editor in Chief GFM Nachrichten
a.szameitat@11prozent.de
Tel. +49 (0)8122 - 955 625
Katjana Kauer
Event coordination
k.kauer@11prozent.de
Tel. +49 (0)8122 - 955 625
Maximilian Feigl
Communication &
Advertorials GFM Nachrichten
m.feigel@gfm-nachrichten.de
Tel. +49 (0)8122 - 955 625
Please notice:
Call for Papers: until 31. October 2016, Call for Interest: until 18. November 2016
CONTACT
Conference information
www.LOCA-conference.com
Venue
BMW Welt
Am Olympiapark 1
80809 Munich
Time
Wednesday, 15th February 2017 I BMW Welt
9 am – 6:30 pm, panel sessions & exhibition
8 pm – 11 pm, evening event
Thursday, 16th February 2017 I LOCA Live at Partners
10 am – 6 pm, tours & workshops
Journey
www.bmw-welt.com/travel
LOCA Conference Europe
Sponsoring & Conference