Based on two talks: *How Content Gains Meaning and Value in a Networked Culture By Henry Jenkins *Alone Together by Sherry Turkle

1. How Content
Gains Meaning
and Value in a
Networked
Culture By Henry Jenkins

2. The crisis of
Content
•Content is no longer
contained and we
cannot think about
the content the same
way, we thought
about it in the
past.

3. Content is now:
1.Transmedia
2.Participatory
3.Remixable
4.Spreadable
5.Global
6.Independent

4. 1. Transmedia
convergence as the flow of
content across media platforms
in an integrated or systematic
way.

5. Transmedia storytelling
Represents a process where
integral elements of a fiction
get dispersed systematically
across multiple delivery
channels for the purpose of
creating a unified and
coordianted entertainement
experience. Ideally, each medium
makes its own unique
contribution to the unfolding of
the story.

6. 2. Participation
•People engaged in grassroots ways
with the content of media.
•Low barriers for engagement
•Sharing creations with others
•Informal mentorship
•Members believe their contributions
matter
•Care about others’ opinions of self
and work

7. 3. Remix

8. 4. Spreadable
•Content circulated through the culture and
while it circulates it gains value.
•Kony 2012
–70 million views in 2 days.

10. Also
“twitter
revolution”

11. 5. Global
•If the Kony 2012 video would have been
broadcasted on TV, not on network media, it
would not have spread around the world so
quickly.

12. Independent
•Mass producers still have
certain advantages in terms of
commanding top visibility, but
independent producers have more
opportunities to spread their
work more than ever before.
•The independent producers now
have the capacity to appeal
over the heads of the
commercial structure directly
to their consumer base.

13. By Sherry Turkle

14. I share
therefore
I AM

15. CONNECTED

16. DISTRACTED

17. CULTURE OF
DISTRACTION

18. Always
ON

21. -•companionship
without
friendship
•Illusion of
closeness
+•More info
–food
labelling
•Social
movements
–Arab spring

22. •Allan Aksiim
•Andrei J. Liimets
•Hedi Jüriöö
•Elina Täht
•Liisi Vahtramäe
•Kristiina Valk