This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.

1. Email Marketing
Made Easy
25th – 27th February, 2021
Build an audience and sell out
your products with emails
TheFavourPhronesis presents

2. Who am I?
Favor Yusuf is a Business Development Consultant, with a specialization in
branding, social content creation, and digital marketing.
I’m skilled in Brand Management, Leadership and Public Speaking with a passion
for increasing online visibility across various platforms.
I do this because I believe that businesses have tremendous potential to change
the way we live and harnessing that potential excites me.
I’m currently the Content Marketing Lead at Ayulla, an AI powered startup in the
US, and also run TheFavourPhronesis where I work with numerous small business to
achieve success
Reach us on:
LinkedIn: https://www.linkedin.com/company/thefavourphronesis
Twitter: twitter.com/favourphronesis
Instagram: instagram.com/thefavourphronesis
Medium: medium.com/@favoury72
02

3. Email Marketing made Easy
What you’ll learn
I designed this class for you. To
show you how to build audiences
and sell to them easily
Why audiences are important?
01
Finding Your Audinece
Authenticity
How to Sell
Attention-grabbing headlines
AIM

4. Email Marketing Made Wasy 01
Day 1
Thursday, 30th July
• Why you need an audience?
• The Money Equation
• The Attention Economy
• Don’t sell products, Solve Proble
ms
• Crossing the Chasm

5. Email marketing made easy
01
Why Do You Need an Audience?
Thursday, 30th July
You need an audience because Money is with People.
You can’t do anything, without people.
A willing audience that trust you and are willing to give you their time and money is th
e foundation of anything successful.

6. 01
The Money Equation
Thursday, 30th July
M = V x N
Where:
M = The money you can make
V = The value you deliver, whether real or perceived
N = The number of people that find it valuable.
All the money you will ever make in your life, depends on this
equation
Email marketing made easy

7. 01
The Attention Economy
Thursday, 30th July
The first step to building an audience is gaini
ng their attention
We live in a world with so little attention span.
You’ve got to grab people’s attention, and do it as fast as you can.
Your headlines, your captions, your pictures must be engineered to attract attention.
Tactics for grabbing attention:
• Make it shocking
• Be controversial
• Use familiar terms

8. Email Marketing Made Easy
01
Why Your Audience is important
Thursday, 30th July
In your marketing, there is nothing more important t
han your audience.
What you are saying is NEVER important than who i
s listening.
TARGET THE RIGHT PERSON!!

9. Email Marketing Made Easy
01
Demographics and Psychography
Thursday, 30th July
Demography:
Physical characteristics about your
audience. E.g. Age, marital status,
financial capability, etc.
Psychographics:
Mental and psychological
characteristics about your audience.
E.g. Their fears, hopes, insecurities,
likes, dislikes etc.

10. Email Marketing Made Easy
01
Solve Problems
Thursday, 30th July
Value is intrinsically tied to solving problems.
Something is only valuable to you, because it gets y
ou what you want, or helps you eliminate what you
don’t want
Be clear about what problem you solve

11. Email marketing made easy
01
Crossing the Chasm
Thursday, 30th July
Innovators: 2.5%
Early Adopters: 13.5%
Early Majority: 34%
Late Majority: 34%
Laggards: 16%

12. Email marketing made easy
01
Assignment Day 1
Thursday, 30th July
Using the Buyer Persona thread, identify who you think your au
dience is,
why you think they are your target audience.
Also, identify the specific problems they suffer from and the
solution that
your brand offers.
HINT: Check our twitter and Instagram page for
ideas

13. SEE YOU TOMORROW!!

14. Email marketing made easy 01
Day 2
Friday, 26th February
• Email VS Social Media
• Setting up your email marketing fun
nel
• Product Awareness Ladder
• Choosing your email provider
• Selling with Emails

15. Email marketing made easy
Marketing Channels: Email Vs Social Media
Thursday, 30th July
• Email has the largest user base of any age group.
• 58% of people check their emails first thing in the morning.
14% check social media first.
• 60% of customers are more comfortable getting prom
otions on email, compared to only 20% on social media.
• Email marketing drives more sales than social media
Source: OptinMonster Blog
https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2
019-statistics/

16. How to set up your email marketi
ng funnel
A marketing/sales funnel is basically the path you create for your customers to follow, to achie
ve a given result. (Signups, clicks, sales, etc.)
Email Marketing Live webinar Day 2
You can set up a sales funnel using any marketing channel. Email, Social media, Paid ads, et
c.

17. Basic Anatomy of a Sales Funnel
Thursday, 30th July
Leads: People that have contact with your brand, but haven’t bought from you
.
Lead Generation Lead nurturing Lead conversion

18. Email Marketing Made Easy
Setting up your email marketing funnel
Thursday, 30th July
• Set your objectives. What do you want your customers to
do?
(You can have multiple objectives)
• Choose the channels you want to utilize.
Set the incentives/drivers.
What will make your leads follow each step in the funnel
process?
• Clarify the value that you’re using to attract your leads
 What funnel did I use for the Email Marketing Live Webinar Series?

19. Email marketing made easy
Product Awareness Ladder
Thursday, 30th July
Everyone you’re speaking to is sitting on one rung of this ladder.
You need to figure out where the person is very quickly or you l
ose them.
From 0 to 2, use content to draw them in and educate them
From 3 to 5, use copywriting to convince them to buy from you

20. Email Marketing made easy
Choosing an Email Marketing Platform
Thursday, 30th July
1. Substack
2. Mailchimp
3. SendPulse
4. Moosend
What to consider?
1. Ease of use
2. Cost
3. Landing pages
4. Automations
5. Number of subscribers and lists
6. Integrations

21. Email Marketing made easy
Selling with Email Payment Platforms
Thursday, 30th July
1. Paystack
2. Flutterwave
3. Selar
4. Quickteller
5. Remita
What to consider?
1. Ease of use
2. Cost
3. Verifications
4. Security
5. Integrations with mailing lists

22. Email Marketing Made Easy
01
Assignment Day 2
Thursday, 30th July
Design a hypothetical marketing funnel. State your o
bjectives and the channels you’d use.
Make it as easy as possible. And think about how eas
y it’ll be to automate and scale.
HINT: Feel free to steal a funnel from someone
else

23. SEE YOU TOMORROW!!

24. Email Marketing made easy 01
Day 3
Saturday, 27th February
• The 1000 true fans theory
• Choose your lead magnet
• Design your funnel
• Create with MailChimp
• Automate the Process
 Bonus Offer! Valid for only 24 Ho
urs

25. Content marketing for small business
01
The 1000 True Fans Theory
Thursday, 30th July
To cross the chasm and achieve mass market success, you
need at least 1000 true fans that love you, believe in what
you do, and.
These are the people that go the extra mile for you. These a
re your ‘fan clubs.”
Source: 1000 True Fans
https://kk.org/thetechnium/1000-true-fans/

26. Content marketing for small business
01
Choose Your Lead Magnet
Thursday, 30th July
Your lead magnet can be anything that your audience loves.
A book, a video, a checklist, anything at all.

27. Email marketing made easy
Design Your Funnel
 Identify your audience.
 Choose your objectives
 Choose your channels
Social media (Wh
atsApp)
Landing Page/ Squ
eeze page
Auto-responder email
w/ download link
Drip campaign /
Join a community

28. Content marketing for small business
01
Create with Mailchimp
Thursday, 30th July
We’ll use Mailchimp to design everything in our sales funnel

29. Ask Questions

30. Bonus Offer
Saturday, 27th February
Get all the recordings of the sessions for
#5000
 Valid for only 24 Hours!
(Preorder for #1,999 for the next 24 hours)
Pay at: paystack.com/pay/preorderwebin
ar

31. MEGA Bonus Offer
Get all the recordings of the sessions plus In-depth
training and consultation on:
Get it for #10,000 + a free bonus on how to automate the entire process
(Get everything for #4,999 for the next 48 hours)
 Designing and setting up a sales funnel – (worth #20,000)
 Choosing your target audience – (worth #5000)
 Generating, nurturing, and converting Leads – (worth #10,000)
 The art of creating offers – (worth #5000)
 Adding payment platforms to your funnel – (worth #2000)
Pay at: paystack.com/pay/swe-megabonus

32. AND THAT’S A WRAP!!