1.
Powered by
Mobile Marketing for Events

2.
EVERYONE
http://www.youtube.com/watch?v=aXV-yaFmQNk&feature=youtu.be
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3.
What % of
Americans
use their
mobile
phones in
the
bathroom
75%
Source: 11mark

4.
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5.
Let’s Talk Social
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Nearly 2 Billion people using social
networks cannot be ignored
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Facebook bigger than the entire Internet was in 2004
1 BILLION!!!
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http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/

8.
More than 50% of Canadians on
Facebook!
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NAC has 1,410 likes … how
many of their “friends” see
their posts?
100%
50%
25%
10%
X Who knows?
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EdgeRank
No Engagment =
No Attention
Comment > like
Photo > text
Engage or pay $ with Sponsored Posts
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219+ Billion photos
300 Million / day
110 Billion in 2012
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http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox

13.
Many paid ways to reach potential fans
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You can use Twitter, even without an account: http://twitter.com/search
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Hootsuite.com
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36% 29% 27%
http://www.cbc.ca/news/technology/story/2012/09/17/tech-android-apple-survey.html
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More than 25% don’t use computers
Source: Microsoft 17

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Digging Deeper – Age and Income Distribution
http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/

19.
Mobile is a Gift
A few examples and new ideas
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Google Wallet
http://youtu.be/2RJaAUeASyU
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https://squareup.com/
http://www.payanywhere.com/
https://www.paypal.com/webapps
/mpp/credit-card-reader
https://getpayd.com/
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QR Code
http://youtu.be/fGaVFRzTTP4
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Mobile Ticketing (Passbook)
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WTF is NFC?
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RFID Tickets (Intellitix)
RFID Access Control Cashless Payment
Social Media
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Mobile loyalty systems
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Geo-fencing
A geo-fence is a virtual perimeter for a real-world geographic area
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Mobile Surveys
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Add sponsor
logo & frame to
photos
Run a sponsored
photo contest
Post to
Facebook wall &
Even big screen
Note: ask me a bout the
case study
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Peachy Success
The daily average number of app downloads doubled after the
contest was announced.
Series 1
App Downloads
3
2.5
2
1.5
1
0.5
0
Week Before Week After
1
Contest 2 Contest
Announcement Announcement
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31.
WIN!!!
Win
Win an
an iPad
App Mini
($1,500 value) ($1,500 value)
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Let’s talk apps and mobile websites
Online Dashboard
RSS/API
Native and HTML5 web apps

33.
Integrated iCal
Native App Integrated Camera
Location Based Services General Information
Where I am
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Event Details
Native App Share and WIN!
Post to Facebook
Tweet
Email
Share to WIN!
Site Map Push Notifications
Last minute
Where I am tickets.
Click to buy
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Event Details
HMTL5 Web No Camera
Site Map Push Notifications
Last minute
tickets.
No GPS Click to buy
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36.
Mapvertising …
the new frontier!
Restaurants, hot
els, businesses
…
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37.
Introducing
http://myeventapps.com
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Easy and affordable + 2 for 1 FEO Show Special
SuperApp Your Event App Enterprise App
Search
Ottawa Festivals
Overview
Ottawa Folk Festival
Ottawa Dragonboat
Festival
Rideau Canal Festival
Animation Festival
Ottawa Folk Festival
Listing in SuperApp Standalone Branded App Branded SuperApp
$500/year $1,500 – $4,000/year $5000 + $500/list /year

39.
Promotion finishes March 31
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Thank you from
Powered by
Allan Isfan, CEO
allan.isfan@favequest.com