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DIGITAL
BRANDING
“If you don’t invest in your brand, no one else will either”

Fauzia Burke, Founder and President
1
WHO WE ARE
‣ FSB Associates is a leading
digital marketing agency,
experienced in promoting
CEOs, authors, doctors,
consul...
OUR GOAL
‣ Execute a digital branding
strategy for each expert
customized for their
audience.
3
CONTEXT
‣ “In today’s socially connected
world, our reputations have
become global, making our
brands more important than
...
STRATEGY
‣ Develop a long-term strategy
for digital engagement and
help our clients build
community through social
media a...
PHASE 1
‣ Design. Create or optimize
digital assets: Website,
Mailing List/Newsletter, and
Social Media.
6
PHASE 2
‣ Engagement. Develop a
content plan and begin
engagement. Post blogs,
content/graphics on social
media and send n...
PHASE 3
‣ Visibility. Once the community
is receptive, launch an online
publicity campaign for greater
exposure and take t...
PHASE 4
‣ Success. Once you build trust
with your audience, you can
monetize (sell) your expertise,
stories and advice.
9
EXPECTATIONS
‣ Higher sales of books and
other content, increase in
website traffic, growth in
social media, paid speaking...
FSB Associates, Digital Branding Experts

www.fsbassociates.com
908-204-9340
Offices in 

Basking Ridge, NJ and Carlsbad, ...
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Digital Branding

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“In today’s socially connected world, our reputations have become global, making our brands more important than ever.” Fauzia Burke

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Digital Branding

  1. 1. DIGITAL BRANDING “If you don’t invest in your brand, no one else will either”
 Fauzia Burke, Founder and President 1
  2. 2. WHO WE ARE ‣ FSB Associates is a leading digital marketing agency, experienced in promoting CEOs, authors, doctors, consultants and other experts. 2
  3. 3. OUR GOAL ‣ Execute a digital branding strategy for each expert customized for their audience. 3
  4. 4. CONTEXT ‣ “In today’s socially connected world, our reputations have become global, making our brands more important than ever.” Fauzia Burke 4
  5. 5. STRATEGY ‣ Develop a long-term strategy for digital engagement and help our clients build community through social media and digital tools. 5
  6. 6. PHASE 1 ‣ Design. Create or optimize digital assets: Website, Mailing List/Newsletter, and Social Media. 6
  7. 7. PHASE 2 ‣ Engagement. Develop a content plan and begin engagement. Post blogs, content/graphics on social media and send newsletters. 7
  8. 8. PHASE 3 ‣ Visibility. Once the community is receptive, launch an online publicity campaign for greater exposure and take the personal brand to the next level. 8
  9. 9. PHASE 4 ‣ Success. Once you build trust with your audience, you can monetize (sell) your expertise, stories and advice. 9
  10. 10. EXPECTATIONS ‣ Higher sales of books and other content, increase in website traffic, growth in social media, paid speaking engagements, more clients/ customers. 10
  11. 11. FSB Associates, Digital Branding Experts
 www.fsbassociates.com 908-204-9340 Offices in 
 Basking Ridge, NJ and Carlsbad, CA 11 Fauzia, John, Leyane, Anna & Courtney

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