1.
DESIGN THINKING
Usefulness for Young Entrepreneurs in ICT
Farell FOLLY, Africa 2.0 Technology Task Force
farell@benin2point0.org

2.
Why do managers fail to identify
innovative ideas?
2

3.
Open mind Security Timing
Method
An innovation needs to be
tested before !
No chance to be original when
you do as everybody does !
3

4.
A well stated problem is half solved Many solutions exist for a problem
Find out the « true » reason Use the « how » to overcome barriers
The innovation process…
« If you can’t explain it simply, you don’t understand it. » Albert Einstein
4

5.
5

6.
Design Thinking ?
Innovation
Analytical
Thinking
Intuitive
Thinking
6
Invention of Stanford University

7.
Some historic figures…
1. Dieter RAMS
2. Raymond LOEVY
3. Walter GROPIUS
4. William MORRIS
7
English manufacturer,
designer and writer
German architect, and
designer
French designer graphic
artist
German Industrial designer

8.
Some historic figures…
1. Dieter RAMS
2. Raymond LOEVY
3. Walter GROPIUS
4. William MORRIS
« We need to improve how the environment where people live, looks like and
make them more cumfortable according to the modern era requirements »
Strawberry Thief Peacock and Dragon La belle Iseult
Le Jardin d’Estella
8
English manufacturer,
designer and writer
German architect, and
designer
French designer graphic
artist
German Industrial designer

9.
Some historic figures
Use of industrial methods to enhance and facilitate creativity.
1. Dieter RAMS
2. Raymond LOEVY
3. Walter GROPIUS
4. William MORRIS
Bau Haus Metlife Building Fagus
Josephine M. Hagerty
9
English manufacturer,
designer and writer
German architect, and
designer
French designer graphic
artist
German Industrial designer

10.
Some historic figures…
Decoration of Air Force One for John Kennedy, Concorde plane!
1. Dieter RAMS
2. Raymond LOEVY
3. Walter GROPIUS
4. William MORRIS
Coca Cola bottle Shell Logo 2 passengers car
Pennyslavy train
10
English manufacturer,
designer and writer
German architect, and
designer
French designer graphic
artist
German Industrial designer

11.
Some historic figures
Draw, Design objects in a better way and make them desirable : Less is more !
1. Dieter RAMS
2. Raymond LOEVY
3. Walter GROPIUS
4. William MORRIS
Recorder Walkman Smartphone
Screen
11
English manufacturer,
designer and writer
German architect, and
designer
French designer graphic
artist
German Industrial designer

12.
12
Click to play or continue to the next slide…

13.
How to « Design Thinking » ?
13

14.
• Understand
the user
Empathy
• State the
problem
Definition
• Brainstorming
Ideation
• Give a form to
your idea
Prototyping
• Improve your
prototype
Testing
The five steps of Design Thinking14

15.
• Understand
the user
Empathy
Opening phase
Study users’ behaviours and
environments
Imagine users’ feelings and needs
Empathy map
15 EMPATHY

16.
• Understand
the user
Empathy
• State the
problem
Definition
DEFINITION
Closing phase
Give a sense to the collected informations
Find the real source of the problem
The « 5 why » method
16

17.
• Understand
the user
Empathy
• State the
problem
Definition
• Brainstorming
Ideation
IDEATION
Opening phase
Imagine and accept all options
Generate a maximum of ideas
Group, classify, filter
Brainstorming
17

18.
• Understand
the user
Empathy
• State the
problem
Definition
• Brainstorming
Ideation
• Give a form to
your idea
Prototyping
PROTOTYPING
Closing Phase
A quick version of the solution
Use all means, even rudimentary
Models, Agile methods
19

19.
• Understand
the user
Empathy
• State the
problem
Definition
• Brainstorming
Ideation
• Give a form to
your idea
Prototyping
• Improve your
prototype
Testing
TESTING
Closing phase
Submit your ideas to clients, users
Improve from feedback
Go back to prototyping, …
Agiles methods
20

20.
STORYTELLING
Sell your product
Elevator pitch : convince investors
Storytelling : present your idea as a small story which will
captivate people’ attention and will transmit your your
information !
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21.
Study case: Design an Apps for Dietetics
Click here to see the whole process
22 STORYTELLING

22.
 IS A rigourous process that leads an idea to innovation!
 IS NOT a linear process with a start and a stop phases !
Empathy Definition Ideation Prototyping Testing
Design Thinking23

23.
 MOOCs
 Stanford University
 France Business School
 + www.mooc-list.com/tags/design-thinking
 Books
 Design Thinking : Business Innovation, par Maurício Vianna Ysmar Vianna Isabel K.
Adler Brenda LucenaBeatriz Russo
 Design Thinking, par Tim Brown
 Videos
 Youtube : What is Design Thinking par Sean VanGenderen
 TED : Tim Brown urges designers to think Big
 Websites
 http://www.sitepoint.com/5-free-wireframe-applications/
 http://trendemic.net/dilemme-innovation.html
Where to learn?24

24.
Tim Brown, CEO and President of IDEO
The mission of Design
Thinking is to translate the
observations into
information and these latter
into products and services
that improve the lives of
people
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