Principles of Communication & Advertising Effectiveness
Internship Presentation
1. Lancôme's Intern
Wan Noor Faradawina
Taylor’s University
Internship Expectations
Given Tasks
Meeting Expectations
Reflection
Recommendations
Thank You Note
2. Internship Expectations
Learning different approaches to market luxury products
Learning about work ethics & company culture
Curious on the implementation of business theories
Learning on professional communication
Becoming better at time management
3. Given Tasks
Launch of the new Blanc Expert range
Microsite, SMS blast, EDM
Blanc Expert Mini Demo
Liaise with retailers & outside vendors
Propose events in Sephora
Agenda for Consumer Event
Competitors trend report
Helped out for Absolue Golden Glow PR event
5. Meeting Expectations
Different sales communication with consumer products
The importance of brand-retailer relationship
The process of having a promotion
Digital Marketing communication
Cooperation from retailer
Working with outside vendors
The hierarchy & culture of the team
Still needs to improve on time management
6. Reflection
Theories learnt are nothing if they are
not properly being implemented
To be more sensitive on small details
To be more comprehensive when
sending emails
To mingle more and learn new things
from people
To stop being so dependent on N+1’s
approval
