Digital transformation is a journey for Ambuja Neotia to apply new technologies to existing infrastructure and move from intuition-based to data-driven decisions. The document outlines 5 steps for digital transformation and recommends leveraging social media platforms like Facebook and Twitter to boost customer acquisition, form deeper relationships, and test new ideas. It analyzes Ambuja Neotia's current social media presence and provides recommendations to increase engagement through real-time updates, mobile-first content, and regular user interaction.

1. Ambuja Neotia: Digital Plan

2. Digital Transformation is journey for the entire company
towards Business Transformation!

3. 5 Simple Steps towards Digital Transformation
• Designnew
experiences&
businessmodels.
1
• Developa culture
of DigitalDNA.
2 • Applynewtechnologies
toexisting
infrastructure.
3
• Movefromgut to
datadriven
decisions.
4 • Co-create& co-
innovate withnew
partners.
5

4. Plan Your Journey to Digital Transformation
Initial
A Digital
Laggard.
Managed
Developing
Digital
Capability.
Defined
Average
Digital
Capability.
Quantified
Competing
with Digital.
Optimized
Best in class
Digital
Marketing.

5. Elements of digital media vehicle:
Website
Mobile first approach
Social media
Analytics

6. Ambuja Neotia
Mapping the way forward

7. Website:
The organisation has taken the 1st step towards digital transformation

8. Ambuja Neotia – Way Forward
How to leverage Social Media for business good?

9. Social media and business are two phrases that have sat uncomfortably for several years;
we think for good reason.
Not anymore!

10. 3 Strategic Uses of Social Media in B2C
1.
• It offers an opportunity to boost
customer acquisition by expanding
a brand’s reach, add scale to
campaigns and enhance
conversion through
recommendations.

11. 2
• It can help form deeper
relationships and advocacy through
improving customer service, brand
reputation and even product and
service quality.

12. 3
• It also provides the opportunity to
access a huge market to test, trial
and crowd source new ideas about
your products and services.

13. Approach to B2C Social Media

14. Business Segments of Ambuja Neotia
Ambuja Neotia
Realty Hospitality Healthcare Education

15. Realty
Housing
Township
Malls
Country
Homes
Business
Parks
Hospitality
Hotels &
Resorts
Food &
Beverage
Clubs &
Banquets
Main Focus

16. Current Platforms
Ambuja Neotia Group: Facebook – 171
likes
City Centre Malls: Facebook – 12,206
likes
Raichak on Ganges: Facebook – 73,837
likes & Twitter (Multiple pages)
Jhaal Farezi: Facebook – 14,858 likes,
Twitter – 147 Followers
Afraa Deli: Facebook – 436 likes
Neotia Institute of Technology
Management and Science: Facebook –
1063 likes
Swissotel Kolkata: Facebook – 12,966
likes, Twitter – 301 followers

17. Ambuja Neotia
PTAT % - 1.75%

18. PTAT % - 13.71%
City Centre Malls

19. PTAT % - 0.02%
Raichak On Ganges

20. Raichak On Ganges

21. PTAT % - 1.08%
Jhaal Farezi

22. Jhaal Farezi

23. PTAT % - 1.14%
Afraa Deli

24. PTAT % - 2.53%
Neotia Institute of Technology Management & Science

25. PTAT % - 5.34%
Swissotel Kolkata

26. Swissotel Kolkata

27. Choosing the Right Platform
Ambuja Neotia being a diverse brand:
We suggest the following:
Ambuja Neotia Group platforms:
Facebook
Twitter
City Centre Malls platforms:
Facebook
Twitter
Pinterest
Instagram
Hotels & Resorts Platforms:
Individual Facebook Page for each hotel & resort
Individual Twitter Page for each hotel & resort
Individual Pinterest Page for each hotel & resort
Food & Beverage Platforms:
Individual Facebook Page for each outlet
Individual Twitter Page for each outlet
Individual Pinterest Page for each outlet
Individual Instagram Page for each outlet

28. How to Gain Traction
1. Build engagement and trust on social
platforms with regular updates and
conversations.
2. Host contests / launch campaigns
on social platforms to keep the users
engaged.
3. Use the power of mobile by
introducing mobile apps.
4. Changing work strategy time to time
according to the competitor analysis.

29. Competitors

30. Ambuja Neotia
Group Competitors
RP-Sanjiv
Goenka Group
Reliance
Industries
Limited
ITC Limited
City Centre Mall
Competitors
Forum Mall
Mani Square
Cosmos Mall
Magneto the
Mall
Hotels & Resorts
Competitors:
Vedic Village
Palm Village
Resorts
Food & Beverage
Competitors:
Au Bon Pain
Cafe
Mainland China
Oh Calcutta!
Kaidi Kitchen

31. Our Recommendations

32. 1. Real time updates.
2. Social media savvy content.
3. Digital enabling.
4. Regular interaction with users.
5. Social integration with all current web properties.
6. Increasing engagement on social media platforms.
7. Mobile first approach.
8. Content discovery.