How might we improve the efficiency of bank transfer process on the UOB TMRW app for customers.

Faizal Masjudi
Faizal MasjudiCommunications Volunteer em Love Kuching Project
UX Research Report
Faizal Masjudi
MD9122 – User Experience Research
UOB TMRW App
What is the UOB TMRW App?
UOB TMRW app is a mobile banking app in
Singapore providing banking service on the go
for its customers – fund transfers, check bank
balance, pay bills etc.
Research Goal
How might we enhance
mobile banking experience
of
Singaporean Working Adults
to be
more seamless when performing
common banking transactions
Seamless in this case refers to:
1. Complexity of the transaction – the
simpler the better
2. The total number of steps – the lesser
the required steps, the better
Objectives:
To understand and improve the overall user experience of the app - ensuring it
meets the needs and expectations of Singaporean working adults (users).
Identify User Needs:
Conduct research to gain insights into the
needs, preferences, and behaviours of the
app's target users. This involves
understanding their financial goals,
challenges, and expectations when using a
mobile banking app.
Evaluate Usability:
Assess the app's usability by observing
how users interact with it. Identify any
usability issues, pain points, or areas where
the app may be confusing or difficult to
use.
Test Features & Functionality:
Evaluate the performance and
effectiveness of specific features and
functionalities within the app. Determine if
they are meeting user needs, and identify
opportunities for refinement or innovation.
Measure User Satisfaction:
Gauge user satisfaction and gather
feedback on the app's overall experience.
Identify areas where users are satisfied or
dissatisfied, and uncover the reasons
behind their feelings.
Informed Design
Decisions:
Provide data-driven
insights to guide the
design and
development of the
app. Use research
findings to prioritize
improvements, make
informed design
decisions, and
validate design
changes.
Desktop Research - Reviews
These reviews of the UOB TMRW app, from Apple app store and Google Play store, mentions the
‘lack of care’ for the UIUX of the app. Also, the most basic of function, bank transfers, is not
‘seamless’ and rigid.
Competitor Analysis
Banking Apps/Variables UOB TMRW OCBC Digital SC Mobile (Stanchart) Trust Bank SG POSB Digibank
Rating on Apple Store 4.8 (83k) 4.7 (79k) 4.6 (14k) 4.8 (13k) 4.6 (36k)
Rating on Google Play Store 4.6 (83k) 4.2 (67k) 3.6 (10k) 3.3 (3k) 4.3 (85k)
User Experience / Features - Always crashes upon
every update
- Cannot update
address on app
- Bank transfer feature
is not seamless
Cannot see break down of
transactions
Onboarding issues –
deactivation & activation
Logged/kicked out when
performing transactions
- Smooth onboarding
process - registration
- Easy to use and simple to
understand
-Certain transactions can
be done on the app
easily without going to
the bank (saves time)
Speed & Performance Some sluggishness with
the app
Some sluggishness with the
app
Some sluggishness with the
app
Some problem when
onboarding from old to
new phone (app error)
Some problem when
onboarding from old to new
phone (app error)
Security and Privacy 2FA, Digital Token
Customer Support Customer service is
unreliable
Customer service not reliable Customer service not reliable
(i.e. blocked transaction was
not reversed)
Customer service is
unreliable (i.e. not very
clear in giving instructions;
no assurance; hard to get
to CS)
1. Great customer service
and internet and mobile
banking experience
These are information that can be found on the internet, Apple app store and Google Play Store.
Competitor Analysis
UOB TMRW OCBC Digital SC Mobile Trust Bank SG POSB Digibank
Based on home screens, all mobile banking apps have similar layout and design except for Trust Bank SG.
All apps prioritises most used features (upfront information) in the home screen. Additionally, all apps except
UOB TMRW has a summary/overview of their savings and credit information.
Heuristic Evaluation
The existing user flow of performing a simple bank
transfer which is an important banking service,
already has some problems and issues.
The next few slides is a heuristic evaluation where
problematic areas are highlighted. Several
violations are committed in this case.
Heuristic Evaluation
Visibility of System Status
Context:
Saver - no quick way to see bank balance after log in
Spender - no quick way to see rewards points after log in.
Problem:
Different user has different use for the app and they want
quick access to the features that they use
.
Solution:
Personalised home screen that caters to different user
needs
1. Saver - show bank balance on home screen
2. Spender - show rewards points on home screen
Severity Level: 2
2
3
1
0
4
Not a usability
problem (Priority: 3)
Cosmetic problem
(Priority: 3)
Minor problem
(Priority: 2)
Major problem
(Priority: 1)
Mega problem
(Priority: 1)
Heuristic Evaluation
Consistency of Standards
Context:
Transferring money on the UOB TMRW app to another
UOB bank account.
Problem:
User confused what is the tab to click on for the transfer
function. Not straightforward.
Solution:
Use simpler term / icon 'Transfer'. Perhaps 'Pay' can be
used for another instance.
Severity Level: 2
Heuristic Evaluation
Recognition Rather Than Recall
Problem:
UOB is not a top / first
options is the dropdown.
Solution:
Make UOB the first / top
option in the dropdown.
Severity Level: 3
Context:
Transferring money on the UOB TMRW app to another UOB bank account.
Problem:
Cannot search for UOB by
searching for 'UOB' but
needs to type full 'United
Overseas Bank'.
Solution:
Make 'UOB' a searchable
term, same for other banks,
DBS, OCBC etc
Severity Level: 3
Heuristic Evaluation
Flexibility & Efficiency of Use
Context:
Inputting bank account number into the text field.
Problem:
User not able to cut and paste the account number into
the text field.
Solution:
Allow for cut and paste feature for user
Severity Level:
2
Heuristic Evaluation
Recognition Rather Than Recall
Context:
User is on the confirmation page for the transfer.
Problem:
User is not sure who they are transferring to because the
name of the UOB account holder does not appear.
Solution:
Allow for some user details to be available for user to
take note of.
Severity Level:
2
Methods
Contextual Inquiry
Participants: 5
Activity:
I instructed 5 participants to
perform a simple money transfer
and observed their experience.
User Interview
Participants: 3
Activity:
I reached out to 3 participants to
conduct user interviews to gain
some deeper insights.
Survey
Participants: 23
Activity:
I reached out to UOB TMRW app
users to complete this survey
form.
Survey
I designed a survey to find out user’s sentiments and what are the
things they like or didn’t like about the app.
Survey: Key Findings
Top 4 most interesting findings
Top 5 most performed banking activity
1. Bank Transfer
2. Check Bank Balance
3. Check Bank Transactions
4. Pay Bills
5. Check Credit Card Balance
1
What kind of activity or transactions
do you usually carry out in the app?
Easiness of performing transactions.
The most apparent finding in this
question is that most people answered
‘Easy’ (yellow) for the transactions that
they performed.
What is stopping users from answering
‘very easy’?
What is lacking and what can be
improved?
2
How easy is it to perform the
following activities?
Survey: Key Findings
Top 4 most interesting findings
Describe to me a very unsatisfactory experience you've had using the app.
3
Performance
Quite laggy at times; Sometimes
a bit lag; Navigating through the
app seems sluggish
Feature
No safety mechanism against
scams
Function
Finding out how to setup a QR
code for someone to pay me
back was like finding a needle
in a haystack
Feature (new)
Was looking to set up a standing instruction via the app but was not
able to locate where the function is. Is not under services either. I
think is a service that might be available only via the desktop, which
is inconvenient as I seldom use the desktop version.
Interface
Can’t see balance without
logging in – No overview of
account balances/debts
Survey: Key Findings
Top 4 most interesting findings
One thing that users want improved/enhanced
4
Interface
Main functions within a click
Interface
Elderly friendly
Feature
Maybe a customization of where certain elements
appear on the home screen. Currently the balance and
actions such as ‘Paynow’ appear towards the top half of
the screen. If certain actions were placed comfortably, it
would be easier to navigate using one finger.
Interface
For the overall design to be more intuitive, currently it's more of a
guessing game, and the above processes (referring to banking
activities) are only easy because the user is used to them. (this begs the
question, if familiar, why not choose ‘very easy’?)
Feature
Safety mechanism against scam cos scam is quite
rampant now (interesting insight when compared to
contextual inquiry - is having scam notifications /
prompts every other transaction step equivalent to a
safety mechanism or is it just to protect the bank?)
Contextual Inquiry
I instructed the participants to perform a simple money transfer
from their UOB bank account to another UOB bank account
(with account number).
Contextual Inquiry
Guiding questions in appendix
The following are the steps that participants need to take to perform the fund
transfer from a UOB to another UOB account.
1. Login 2. Scam Prompt 3. Home Screen 4. Pay & Transfer 5. Other Accounts 6. Other New Transfer
Contextual Inquiry
7. Choose Bank 8. Enter Account Number 9. Enter Amount 10. Confirm Transaction 11. Transfer Success
Contextual Inquiry: Participants
Adi Jamaludin
41 Years Old
Educator & Entrepreneur
iOS User
Frequency of use:
Once a week
UOB Account Owned
Savings Account
Peter Ong
52 Years Old
Creative Content Manager
iOS User
Frequency of use:
Everyday
UOB Account Owned
Savings Account
Credit Card
Joyce Li
32 Years Old
Marcom Manager
Android User
Frequency of use:
Twice a month
UOB Account Owned:
Credit Card
Dionne
31 Years Old
Programme Ops Executive
iOS User
Frequency of use:
Once a week
UOB Account Owned:
Savings Account
Credit Card
Jonathan
35 Years Old
Creative Content Executive
iOS User
Frequency of use:
Almost everyday
UOB Account Owned:
Savings Account
Credit Card
Key Findings in Appendix
The following participants were asked to perform a fund transfer from their
UOB account to another UOB account.
Contextual Inquiry: Key Findings
Home Screen
User finds it not
straightforward at first
glance for them to know
that ‘Pay & transfer’ is
the function they should
be using.
Choose Bank
Users find it challenging to find
‘United Overseas Bank LTD’.
It is not the first option.
Cannot use ‘UOB’ to search but
‘United’. The full name may not be
familiar to user.
Too many banks listed – should list
mainstream banks
Banks are not arranged in
alphabetical order
Contextual Inquiry: Key Findings
Cannot cut and paste
account number into the
input box.
Account numbers usually
come with hyphens –
user is very careful when
inputting because of the
confusion that may arise.
It does not show the name of
the account owner. Therefore,
users have difficulty verifying
that they are transferring
money to the correct person.
Enter Account Number Confirm Transaction
Contextual Inquiry: Extra Activity
Based on the first activity, I was introduced to another way of transferring money. As conversed with the
first contextual inquiry participant, this is alternative method has lesser steps taken and preferred.
I instructed subsequent participants to create a QR code to receive money.
Home Screen
Key Findings:
Users are not familiar with this other method
of transferring money.
Users cannot find the feature in the home
screen.
The caveat for this method is that user’s
‘Paynow’ account needs to be linked to UOB
account if user wants to use it from the UOB
TMRW app.
There is no follow-up on the screen on how to
set up ‘Paynow’ account.
No instructions
on how to set
up ‘Paynow’
User Interview
I performed user interviews with 3 participants. 2 are UOB TMRW
app users and 1 is using competing mobile banking apps.
User Interview: Participants
Adi Jamaludin
41 Years Old
Educator & Entrepreneur
iOS User
UOB Account Holder:
Yes
Savings Account
Khoo Yap Meng
38 Years Old
Marcom, Senior Executive
Android User
UOB Account Holder:
Yes
Savings Account
Credit Card
Cheyenne Lian
38 Years Old
Analyst Programmer
Android User
UOB Account Holder
No
I conducted user interviews with 3 individuals. One was not a UOB TMRW app
user but was chosen to find out if there was anything other banking apps are
doing better.
User Interview: Thematic Analysis
Themes Key Findings
Most common/frequent transactions
made on the app
The most common banking activities that users perform are checking bank balance,
check credit card statement, pay bills. This is as most users have a savings account
and/or credit card(s).
Improvements - new features or
functions that users want
1. Users want a seamless experience when using third-party integrated services within
the banking app
2. Users want a direct contact with a banking officer – live chat function / virtual bank
teller within the mobile banking app
3. Users want an improved design so that the interface is more intuitive
The challenges/issues that the user
faced when using the app and other
banking services
1. Difficulty with creating the QR code for payment
2. Preference to do some transaction on desktop rather than on the mobile banking
app – e.g. paying bills (because of distractions on phone such as notification)
3. No biometric login for UOB TMRW app (as compared to other banking apps)
Delightful experiences and
transactions that user has went
through
1. The ability to withdraw money from the ATM machine with the app – without ATM
card.
2. The ability to do transaction at own convenience, anytime, anywhere.
3. Scan & pay feature makes it easier to pay bills (with a QR code option)
Habits/attitude towards using
functions & features in the app
1. Preference to do more complicated transaction on desktop browser
2. Preference to do simpler transactions on mobile banking app
Complete Thematic Analysis in Appendix
Affinity
Mapping
The key insights from this affinity
mapping will help to reiterate the
following objectives :
• Identifying User Needs
• Evaluate Usability
• Informed Design Decisions
• Test Features & Functionality
• Measure User Satisfaction
Affinity Mapping: Key Insights
Problems faced by users
when doing fund transfer:
1. Bank Selection - UOB not first
option
2. Too many banks in the list
3. Very hard to search for UOB in the
list
4. Receiver’s name not reflected after
inputting account number
5. Cannot copy and paste account
number
6. Too many steps needed
Opportunity
User would probably be willing to categorise
this as a ‘very easy’ transaction if the issues
faced during the steps taken to perform a
fund transfer is made simpler and with lesser
steps.
Problems faced by users on
home screen
1. Overwhelming home screen
interface
2. Bank transfer feature not very
apparent on home screen
3. Cannot identify which button/tab
for the QR code function
4. No quick way to view bank balance
5. No upfront details of products
subscribed to (credit card /
rewards / deposit)
Tension
Users want to perform one/a few banking
transactions but was not able to find the
function easily in the home screen.
Affinity Mapping: Key Insights
User preference to not
perform complex / high
stake transaction on app
1. Paying bills – that are in large
amount, high level of anxiety
2. Transaction that requires users to
read long instructions, requires less
distraction
Reason
Users will not perform complex / high stake
transactions on the app because of the low
level of comfort, trust and certainty.
User preference to check
bank balance without
logging in (simple check)
1. Checking of bank balance without
logging in (lesser steps)
2. Non-transactional checking
should be quick and convenient
Tension
Users want to check their bank balance but
find it not quick and convenient enough to
perform this activity.
Complete Affinity Mapping in Appendix
Research Focus
How might we improve the efficiency of bank
transfer process on the app for customers.
We believe that an improvement in the efficiency of bank transfer activity
will be achieved if customers that often do bank transfers
can successfully complete their transaction in a shorter time and/or lesser
steps with enhancements to the home screen and especially the bank
transfer functions/features.
Hypothesis:
User Persona
Based on the research done and the focus on the scope of this UX
research, we have identified one user persona that we want to concentrate.
The Transactor
Goals:
1. Needs a bank account that has good
security to do his transaction
2. To transfer money to different
individuals immediately and easily
Frustrations:
1. Tedious process to transfer money on
the app
2. Process of money transfer does not
feel assuring (no confidence)
3. Too many inputs needed to make a
money transfer
4. Not sure if transferring to the correct
individual (can't double check)
Mahadi
Age: 40
Occupation:
Entrepreneur
Frequency of
App Use:
Thrice a week
I want to transfer money to different
individuals as easily and quickly as
possible.
Tech Savvy Go-getter
Fast Worker Meticulous
Motivations:
No
No
No
Driven by Incentives Yes
Yes
Yes
Driven by Time
Driven by Security
Stages
Actions
Thoughts
Feelings
Opportunities
Pain Points
1. Log in to
account
2. Scam
Prompt
Login
Home
Screen
Account
Selection
Inputting
Details
Review &
Confirm
Complete
Looking out for &
Selecting the
money transfer
function
The anti-scam
prompt can just be
a notification -
agreed once
What do I press?
If transferring to
another UOB
account, it should
be easier
There are too many
fields to fill in just to
transfer money
Why I cannot see
payee’s name
Why I cannot see
receiver’s name
Shift anti-scam
prompt to
notifications -
allow users to
acknowledge once
Feature -
personalised
home screen - as
all users are not
homogenous
Improve interface
to have visuals
that are easier to
understand
Improvement to
interface to improve
process transaction
Improve interface
to include payee's
name - assurance
Improve interface
to include payee's
name - assurance
Scam prompt - is
not necessary
Home screen is
messy and not
straightforward
Not very
straightforward
and not intuitive to
find function
1. Too many things to fill in
2. Difficulty scrolling bank list
3. Too many banks in the list
4. Cannot cut and paste
account number
No display of
receiver’s name
No display of
receiver’s name
Review completed
transaction
1. Review transfer
details
2. Swipe to proceed
Looking out for &
Selecting the
money transfer
function
1. Select 'Type'
2. Select 'Bank'
3. Input 'Account number'
4. Input 'Amount'
5. Input 'When'
Scenario:
Mahadi is a working adult and a UOB account holder. He uses the UOB
TMRW app to make transfers for payment purposes. The individuals he
transfers to most of the time gives him a bank account number for the
transactions.
Customer Journey Map
Frustrated
Confused Irritable Insecure
Optimistic Anxious
Goals & Expectations:
1. He wants to complete the transaction seamlessly and
without much difficulty
2. The process needs to feel safe and straightforward
Evaluation
Based on the customer journey, we would like to focus on the following:
Stages
Opportunities
Pain Points
Home Screen Account Selection Inputting Details Review & Confirm
Feature - personalised
home screen - as all
users are not
homogenous
Improve interface to
have visuals that are
easier to understand
Improvement to
interface to improve
process transaction
Improve interface to
include payee's name
- assurance
Home screen is
messy and not
straightforward
Not very straightforward
and not intuitive to find
function
1. Too many things to fill in
2. Difficulty scrolling bank list
3. Too many banks in the list
4. Cannot cut and paste
account number
No display of
receiver’s name
Value Proposition
Canvas
This canvas helps us to
understand the users
and their pain points.
We would like to
propose the new
enhancements to the
bank transfer feature
which will have a
positive effect on the
satisfaction of using
banking UOB’s banking
services.
Prioritisation Matrix
Rewards
points
information
Latest
transactions
(credit cards)
Latest
transactions
(bank account)
Improvement to
several
components in the
bank transfer
feature
High Effort by Company
User
Value
Low
High
Low
Quick-Wins
Fill-ins
Money Pits
Big Bets A dot voting exercise was carried out
amongst 8 users, who are UOB
customers. They are given an
opportunity to vote one for user impact
and one for feasibility (based on
assumption of company’s capability
and resources).
The result is as such – Better usability:
Improve bank transfer features and
functions, is the idea most voted for.
Proposed Enhancements
Instead of ‘Pay &
transfer’ wordings –
simplified to
‘Transfer’ only
A new option on the
Pay or Transfer
screen – ‘Other UOB
Account’.
With this new option,
it can bypass certain
steps ahead by pre-
populating the
options
Proposed Enhancements
Pre-populated inputs
for ‘type’ and
‘Bank/Institution’.
Less complex and
less steps needed.
Name and/or initials
of payer and payee
is now displayed for
assurance.
Usability Test
Testing enhancements with prototype on users
Usability Test
Scenario
You are a business owner, and you need to make
a bank transfer to your contractor safely,
efficiently and quickly. Your contractor gives you
their UOB account number for the transaction.
User Goal:
Complete the bank transfer using the UOB
TMRW app.
User Task :
Using the UOB TMRW app, make an immediate
bank transfer of $100 to your contractor.
• Evaluate Usability
• Test Features &
Functionality
• Measure User
Satisfaction
Task Scenario
The following are the
objectives of the usability test :
Usability Test Tool:
Maze.co
Usability Test Link:
https://t.maze.co/183923878
Task Journey
Task Journey
Post Usability Test Survey
The following questions were asked after users have completed
the usability test -
• Overall was completing the task seamless for you? (Yes/No)
• How was the speed of completion for you? (Slow, Somewhat
Slow, Neutral, Somewhat Fast, Fast)
• Did you encounter any challenges while completing the task?
(Open-ended)
Usability Test Report
90%
Direct success
20
Participants
60%
Misclick rate
7.5s
Average time
spent on a screen
Overall, was completing the
task seamless for you?
90%
Yes
No 10%
How was the speed of completion for you?
Slow Somewhat
slow
Neutral Somewhat
fast
Fast
0% 0%
40%
50%
10%
"Had to take some time to see where the transfer button
was because it wasn't outstanding"
Did you experience any challenges?
"The blue button was out of view, but a swipe up revealed it."
"Not sure where to go, because the action button hiding at
the bottom. Maybe can make the button always visible to
user at the bottom. "
(Report as of 20 participants)
Usability Test Report Problematic Screens
The heatmap result for this screen has shown users
are not aware of what to press or what the next step
requires the user to do. This has violated the ‘visibility
of system status’ heuristic.
To improve this, there should be better clarity, i.e. to
highlight the next step or have a prompt.
Example below, highlighting the input field with a blue
box or highlighting ’Account no.’ in bold and blue.
Account no.
Account no.
Usability Test Report Problematic Screens
The main problem with these
screens lies with the testing
done. Testers are not able to
see the ’next’ blue button
because they were not able to
see the whole screen and need
to scroll down.
Recommendation, to only have
testers do the test on desktop.
Evaluation
• The usability test was an overall success.
• Most users were able to fully complete test seamlessly without much difficulties.
• The enhancements proposed, proved to be effective in tackling the following –
(1) shortening the time taken to complete the transaction, (2) cutting down the
number of steps by 2 and (3) simplifying the transaction process. Any votes from
Neutral to Fast is a win because the current flow will not better these statistics.
• As mentioned, there were 3 problematic screens in the usability test.
• I recommend the following, (1) highlighting important user touchpoints, i.e.
inputting of account number in the fifth prototype screen.
Evaluation
Learning Points:
• It is better to have user do the test on desktop than on mobile
so that user can see the full prototype. This will solve the
problem of users not being able to see important touchpoints,
i.e. the blue ‘Next’ button at the bottom) – sixth and eight
prototype screen. This contributed to a lot of the misclick rates
which is an anomaly in this case.
Appendix
Survey Questions, Contextual Inquiry Guide, Interview Questions,
Thematic Analysis, Affinity Mapping
Lean Survey
What do we need to learn?
What are the
frustration of
users when
using the app
What kind of
transactions
are user
making with
the app
Where are
users using the
app from/at
What are users
using the app
for
How often
does user use
the app
When does a
user need to
use the app
Who do we need to learn from?
People who
uses the app
for money
transactions
People who
don't have a
UOB account
People who
may want to
start banking
with UOB
People who
have a UOB
account
People who
don't use the
UOB TMRW
app
Yes No
Who information do we already know?
Bank transfers
can be done
across all banks
Can check bank /
credit card / loan
statement
UOB TMRW app
is integrated with
widely used
systems (Paynow,
Singpass, Face ID,
Apple Wallet)
Security functions
are standard
(2FA, Digital
Token)
How do we reach people?
Social Media
(Facebook/Instag
ram)
Whatsapp &
other messaging
apps
UOB Bank
Branches
(outside)
Office Districts
(Tanjong Pagar/
Raffles/ MBC)
Lean Survey Questions
I designed a lean survey to find out user’s habits/routines, what are the things
they like or didn’t like about the app and what can be improved.
Hello, I would like to
know you
experience using the
UOB TMRW banking
app.
Screener:
Are you a UOB
account holder?
Are you using the
the UOB TMRW
app?
How satisfied are
you with the UOB
TMRW app?
What kind of
product(s) do you
have with UOB?
Would you be open
to having a one-on-
one follow-up short
interview with me?
Describe one thing
that you would want
improved in the app.
Describe to me, 1.
very unsatisfactory,
2, satisfactory
experience using the
app you've had
How easy is it to
perform the
following activities?
What kind of activity
or transactions do
you usually carry
out in the app?
Start
End
Link to lean survey form
Contextual
Inquiry Guide
1. Hello <insert name>, thank you for agreeing to be part of this
user experience study.
2. For this study I would like you to perform an activity which is to
use the UOB TMRW app and transfer $2 to another UOB account
- (redacted). Why did you choose this method?
3. I would like to know your experience using this banking app,
specifically performing this one transaction
4. Please feel free to hide any private information away from this
video recording, only show what you are comfortable showing.
5. Describe to me aloud in detail, every action and step you are
taking - if you are ready, you may begin.
6. What do you think about the user interface, specifically the first
screen you see after you login? (Splash screen)
7. How is your experience using the navigation? (When navigating
to transfer function)
8. Did you manage to find the bank transfer function?
9. What were your expectations when carrying out this transaction?
(Need probing)
10. How did you feel when making the transfer?
11. Were there any challenges you faced when completing the
transaction?
12. Thank you <insert name> for completing this activity. I appreciate
your valuable contribution towards this study.
Interview
Questions
Intro Hello, I’m Faizal, a UX researcher, currently studying people’s experience using
the UOB TMRW app. For this interview, I would like to gain insights about
YOUR experience with the mobile banking app and the habits or routines that
you may have. There are no right or wrong answers, just give your honest
response.
Kick-off 1.Do you use any mobile banking app? (for non users)
2.How long have you been a customer with UOB
3.Do you perform a lot of banking transactions on your mobile phone?
Build Rapport 1.What kind of transactions do you do most often in the app?
2.When do you need to do these transactions?
3.Do you feel that the app has made it convenient for you to perform these
banking activities? Why?
Grand Tour 1.Describe to me a very good experience you had using the app. What was
the transaction you tried to complete?
2.Describe to me an unsatisfactory experience you had using the app. What
was the transaction you tried to complete?
3.Follow-up: How did you feel about the experience?
4.Did you manage to complete the transaction/activity?
Reflection 1.If you had the power to improve/revamp anything on the app, what are
some of the things you would enhance/change?
Wrap-up Thank you for your time.
Any final thoughts that you would like to share?
Would you be open to being contacted again for me to share the progress of
my research with you?
How might we improve the efficiency of bank transfer process on the UOB TMRW app for customers.
How might we improve the efficiency of bank transfer process on the UOB TMRW app for customers.
Steps/Names Joyce Dionne
Login Biometrics – OTP
Cannot autofill OTP upon receiving SMS
Face ID
Prompt Screen No Comments No Comments
Home Screen Clean, not many different icons, more focused 50-50 guessing game of finding the bank transfer function
Pay & Transfer No Comments No Comments
Bank Transfer
Transaction
Bank selection: UOB option was at the top
First time using bank transfer - When transferring money from a
credit card account instead of savings account, bank charges 8%
admin fee
User knows that the final green background ending screen means
success.
Behaviour/Feeling:
Overall confident when performing the process - felt safe
Some slight confusion with the 8% admin fee charges
Bank selection: Search function is not very friendly, hard to
search and UOB Bank is not the first option.
UOB should be at the top - first option
Behaviour/Feeling:
Unsure, not very confident of the process and steps needed
End Successful Transaction Successful Transaction
Contextual Inquiry: Key Findings
Steps/Names Adi Peter Johnathan
Login Face ID Face ID Face ID
Prompt Screen User did not like bank shying away from responsibility No Comments Annoyed because it’s always the same
notification
Home Screen Very Clean - -
Pay & Transfer Very easy to find bank transfer function Very easy - One click away to the
bank transfer function
‘Pay & transfer’ - User assumed that this
is the function
Bank Transfer Transaction Preferred to use phone number and not bank account
number to add payee.
User have anxiety with looking at many numbers
Bank selection: Must type ‘United’ to find UOB (search),
not at top.
Bank list also not alphabetical order
Inputting bank account number - usually bank account
numbers are given with hyphens but when inputting into
app, hyphen is omitted
Behaviour/Feeling:
Did not like using bank account number to add payee
Afraid of inputting bank account number (omission of
hyphens) - may cause confusion
Anxious if making big transfers.
Less anxious when making small transfers.
Because of the uncertain feeling
Cannot cut and paste bank
account number
Payee name is not shown upon
entering bank account number
User introduced alternative way
of transferring money is creating a
QR code for payee.
Behaviour/Feeling:
Very calm and confident when
using app
Bank selection - too many banks - should
list down mainstream banks
Ridiculous scrolling of different banks -
need to search UOB
Pressing VS Swiping – User says swiping
better, more intentional
Should show receiver’s name (upon
entering valid bank account number)
Behaviour/Feeling:
Annoyed with the incessant scam
notifications/
reminders
Seems confident when doing the
transaction
End Successful Transaction Successful Transaction Successful Transaction
1 de 57

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How might we improve the efficiency of bank transfer process on the UOB TMRW app for customers.

  • 1. UX Research Report Faizal Masjudi MD9122 – User Experience Research
  • 2. UOB TMRW App What is the UOB TMRW App? UOB TMRW app is a mobile banking app in Singapore providing banking service on the go for its customers – fund transfers, check bank balance, pay bills etc. Research Goal How might we enhance mobile banking experience of Singaporean Working Adults to be more seamless when performing common banking transactions Seamless in this case refers to: 1. Complexity of the transaction – the simpler the better 2. The total number of steps – the lesser the required steps, the better
  • 3. Objectives: To understand and improve the overall user experience of the app - ensuring it meets the needs and expectations of Singaporean working adults (users). Identify User Needs: Conduct research to gain insights into the needs, preferences, and behaviours of the app's target users. This involves understanding their financial goals, challenges, and expectations when using a mobile banking app. Evaluate Usability: Assess the app's usability by observing how users interact with it. Identify any usability issues, pain points, or areas where the app may be confusing or difficult to use. Test Features & Functionality: Evaluate the performance and effectiveness of specific features and functionalities within the app. Determine if they are meeting user needs, and identify opportunities for refinement or innovation. Measure User Satisfaction: Gauge user satisfaction and gather feedback on the app's overall experience. Identify areas where users are satisfied or dissatisfied, and uncover the reasons behind their feelings. Informed Design Decisions: Provide data-driven insights to guide the design and development of the app. Use research findings to prioritize improvements, make informed design decisions, and validate design changes.
  • 4. Desktop Research - Reviews These reviews of the UOB TMRW app, from Apple app store and Google Play store, mentions the ‘lack of care’ for the UIUX of the app. Also, the most basic of function, bank transfers, is not ‘seamless’ and rigid.
  • 5. Competitor Analysis Banking Apps/Variables UOB TMRW OCBC Digital SC Mobile (Stanchart) Trust Bank SG POSB Digibank Rating on Apple Store 4.8 (83k) 4.7 (79k) 4.6 (14k) 4.8 (13k) 4.6 (36k) Rating on Google Play Store 4.6 (83k) 4.2 (67k) 3.6 (10k) 3.3 (3k) 4.3 (85k) User Experience / Features - Always crashes upon every update - Cannot update address on app - Bank transfer feature is not seamless Cannot see break down of transactions Onboarding issues – deactivation & activation Logged/kicked out when performing transactions - Smooth onboarding process - registration - Easy to use and simple to understand -Certain transactions can be done on the app easily without going to the bank (saves time) Speed & Performance Some sluggishness with the app Some sluggishness with the app Some sluggishness with the app Some problem when onboarding from old to new phone (app error) Some problem when onboarding from old to new phone (app error) Security and Privacy 2FA, Digital Token Customer Support Customer service is unreliable Customer service not reliable Customer service not reliable (i.e. blocked transaction was not reversed) Customer service is unreliable (i.e. not very clear in giving instructions; no assurance; hard to get to CS) 1. Great customer service and internet and mobile banking experience These are information that can be found on the internet, Apple app store and Google Play Store.
  • 6. Competitor Analysis UOB TMRW OCBC Digital SC Mobile Trust Bank SG POSB Digibank Based on home screens, all mobile banking apps have similar layout and design except for Trust Bank SG. All apps prioritises most used features (upfront information) in the home screen. Additionally, all apps except UOB TMRW has a summary/overview of their savings and credit information.
  • 7. Heuristic Evaluation The existing user flow of performing a simple bank transfer which is an important banking service, already has some problems and issues. The next few slides is a heuristic evaluation where problematic areas are highlighted. Several violations are committed in this case.
  • 8. Heuristic Evaluation Visibility of System Status Context: Saver - no quick way to see bank balance after log in Spender - no quick way to see rewards points after log in. Problem: Different user has different use for the app and they want quick access to the features that they use . Solution: Personalised home screen that caters to different user needs 1. Saver - show bank balance on home screen 2. Spender - show rewards points on home screen Severity Level: 2 2 3 1 0 4 Not a usability problem (Priority: 3) Cosmetic problem (Priority: 3) Minor problem (Priority: 2) Major problem (Priority: 1) Mega problem (Priority: 1)
  • 9. Heuristic Evaluation Consistency of Standards Context: Transferring money on the UOB TMRW app to another UOB bank account. Problem: User confused what is the tab to click on for the transfer function. Not straightforward. Solution: Use simpler term / icon 'Transfer'. Perhaps 'Pay' can be used for another instance. Severity Level: 2
  • 10. Heuristic Evaluation Recognition Rather Than Recall Problem: UOB is not a top / first options is the dropdown. Solution: Make UOB the first / top option in the dropdown. Severity Level: 3 Context: Transferring money on the UOB TMRW app to another UOB bank account. Problem: Cannot search for UOB by searching for 'UOB' but needs to type full 'United Overseas Bank'. Solution: Make 'UOB' a searchable term, same for other banks, DBS, OCBC etc Severity Level: 3
  • 11. Heuristic Evaluation Flexibility & Efficiency of Use Context: Inputting bank account number into the text field. Problem: User not able to cut and paste the account number into the text field. Solution: Allow for cut and paste feature for user Severity Level: 2
  • 12. Heuristic Evaluation Recognition Rather Than Recall Context: User is on the confirmation page for the transfer. Problem: User is not sure who they are transferring to because the name of the UOB account holder does not appear. Solution: Allow for some user details to be available for user to take note of. Severity Level: 2
  • 13. Methods Contextual Inquiry Participants: 5 Activity: I instructed 5 participants to perform a simple money transfer and observed their experience. User Interview Participants: 3 Activity: I reached out to 3 participants to conduct user interviews to gain some deeper insights. Survey Participants: 23 Activity: I reached out to UOB TMRW app users to complete this survey form.
  • 14. Survey I designed a survey to find out user’s sentiments and what are the things they like or didn’t like about the app.
  • 15. Survey: Key Findings Top 4 most interesting findings Top 5 most performed banking activity 1. Bank Transfer 2. Check Bank Balance 3. Check Bank Transactions 4. Pay Bills 5. Check Credit Card Balance 1 What kind of activity or transactions do you usually carry out in the app? Easiness of performing transactions. The most apparent finding in this question is that most people answered ‘Easy’ (yellow) for the transactions that they performed. What is stopping users from answering ‘very easy’? What is lacking and what can be improved? 2 How easy is it to perform the following activities?
  • 16. Survey: Key Findings Top 4 most interesting findings Describe to me a very unsatisfactory experience you've had using the app. 3 Performance Quite laggy at times; Sometimes a bit lag; Navigating through the app seems sluggish Feature No safety mechanism against scams Function Finding out how to setup a QR code for someone to pay me back was like finding a needle in a haystack Feature (new) Was looking to set up a standing instruction via the app but was not able to locate where the function is. Is not under services either. I think is a service that might be available only via the desktop, which is inconvenient as I seldom use the desktop version. Interface Can’t see balance without logging in – No overview of account balances/debts
  • 17. Survey: Key Findings Top 4 most interesting findings One thing that users want improved/enhanced 4 Interface Main functions within a click Interface Elderly friendly Feature Maybe a customization of where certain elements appear on the home screen. Currently the balance and actions such as ‘Paynow’ appear towards the top half of the screen. If certain actions were placed comfortably, it would be easier to navigate using one finger. Interface For the overall design to be more intuitive, currently it's more of a guessing game, and the above processes (referring to banking activities) are only easy because the user is used to them. (this begs the question, if familiar, why not choose ‘very easy’?) Feature Safety mechanism against scam cos scam is quite rampant now (interesting insight when compared to contextual inquiry - is having scam notifications / prompts every other transaction step equivalent to a safety mechanism or is it just to protect the bank?)
  • 18. Contextual Inquiry I instructed the participants to perform a simple money transfer from their UOB bank account to another UOB bank account (with account number).
  • 19. Contextual Inquiry Guiding questions in appendix The following are the steps that participants need to take to perform the fund transfer from a UOB to another UOB account. 1. Login 2. Scam Prompt 3. Home Screen 4. Pay & Transfer 5. Other Accounts 6. Other New Transfer
  • 20. Contextual Inquiry 7. Choose Bank 8. Enter Account Number 9. Enter Amount 10. Confirm Transaction 11. Transfer Success
  • 21. Contextual Inquiry: Participants Adi Jamaludin 41 Years Old Educator & Entrepreneur iOS User Frequency of use: Once a week UOB Account Owned Savings Account Peter Ong 52 Years Old Creative Content Manager iOS User Frequency of use: Everyday UOB Account Owned Savings Account Credit Card Joyce Li 32 Years Old Marcom Manager Android User Frequency of use: Twice a month UOB Account Owned: Credit Card Dionne 31 Years Old Programme Ops Executive iOS User Frequency of use: Once a week UOB Account Owned: Savings Account Credit Card Jonathan 35 Years Old Creative Content Executive iOS User Frequency of use: Almost everyday UOB Account Owned: Savings Account Credit Card Key Findings in Appendix The following participants were asked to perform a fund transfer from their UOB account to another UOB account.
  • 22. Contextual Inquiry: Key Findings Home Screen User finds it not straightforward at first glance for them to know that ‘Pay & transfer’ is the function they should be using. Choose Bank Users find it challenging to find ‘United Overseas Bank LTD’. It is not the first option. Cannot use ‘UOB’ to search but ‘United’. The full name may not be familiar to user. Too many banks listed – should list mainstream banks Banks are not arranged in alphabetical order
  • 23. Contextual Inquiry: Key Findings Cannot cut and paste account number into the input box. Account numbers usually come with hyphens – user is very careful when inputting because of the confusion that may arise. It does not show the name of the account owner. Therefore, users have difficulty verifying that they are transferring money to the correct person. Enter Account Number Confirm Transaction
  • 24. Contextual Inquiry: Extra Activity Based on the first activity, I was introduced to another way of transferring money. As conversed with the first contextual inquiry participant, this is alternative method has lesser steps taken and preferred. I instructed subsequent participants to create a QR code to receive money. Home Screen Key Findings: Users are not familiar with this other method of transferring money. Users cannot find the feature in the home screen. The caveat for this method is that user’s ‘Paynow’ account needs to be linked to UOB account if user wants to use it from the UOB TMRW app. There is no follow-up on the screen on how to set up ‘Paynow’ account. No instructions on how to set up ‘Paynow’
  • 25. User Interview I performed user interviews with 3 participants. 2 are UOB TMRW app users and 1 is using competing mobile banking apps.
  • 26. User Interview: Participants Adi Jamaludin 41 Years Old Educator & Entrepreneur iOS User UOB Account Holder: Yes Savings Account Khoo Yap Meng 38 Years Old Marcom, Senior Executive Android User UOB Account Holder: Yes Savings Account Credit Card Cheyenne Lian 38 Years Old Analyst Programmer Android User UOB Account Holder No I conducted user interviews with 3 individuals. One was not a UOB TMRW app user but was chosen to find out if there was anything other banking apps are doing better.
  • 27. User Interview: Thematic Analysis Themes Key Findings Most common/frequent transactions made on the app The most common banking activities that users perform are checking bank balance, check credit card statement, pay bills. This is as most users have a savings account and/or credit card(s). Improvements - new features or functions that users want 1. Users want a seamless experience when using third-party integrated services within the banking app 2. Users want a direct contact with a banking officer – live chat function / virtual bank teller within the mobile banking app 3. Users want an improved design so that the interface is more intuitive The challenges/issues that the user faced when using the app and other banking services 1. Difficulty with creating the QR code for payment 2. Preference to do some transaction on desktop rather than on the mobile banking app – e.g. paying bills (because of distractions on phone such as notification) 3. No biometric login for UOB TMRW app (as compared to other banking apps) Delightful experiences and transactions that user has went through 1. The ability to withdraw money from the ATM machine with the app – without ATM card. 2. The ability to do transaction at own convenience, anytime, anywhere. 3. Scan & pay feature makes it easier to pay bills (with a QR code option) Habits/attitude towards using functions & features in the app 1. Preference to do more complicated transaction on desktop browser 2. Preference to do simpler transactions on mobile banking app Complete Thematic Analysis in Appendix
  • 28. Affinity Mapping The key insights from this affinity mapping will help to reiterate the following objectives : • Identifying User Needs • Evaluate Usability • Informed Design Decisions • Test Features & Functionality • Measure User Satisfaction
  • 29. Affinity Mapping: Key Insights Problems faced by users when doing fund transfer: 1. Bank Selection - UOB not first option 2. Too many banks in the list 3. Very hard to search for UOB in the list 4. Receiver’s name not reflected after inputting account number 5. Cannot copy and paste account number 6. Too many steps needed Opportunity User would probably be willing to categorise this as a ‘very easy’ transaction if the issues faced during the steps taken to perform a fund transfer is made simpler and with lesser steps. Problems faced by users on home screen 1. Overwhelming home screen interface 2. Bank transfer feature not very apparent on home screen 3. Cannot identify which button/tab for the QR code function 4. No quick way to view bank balance 5. No upfront details of products subscribed to (credit card / rewards / deposit) Tension Users want to perform one/a few banking transactions but was not able to find the function easily in the home screen.
  • 30. Affinity Mapping: Key Insights User preference to not perform complex / high stake transaction on app 1. Paying bills – that are in large amount, high level of anxiety 2. Transaction that requires users to read long instructions, requires less distraction Reason Users will not perform complex / high stake transactions on the app because of the low level of comfort, trust and certainty. User preference to check bank balance without logging in (simple check) 1. Checking of bank balance without logging in (lesser steps) 2. Non-transactional checking should be quick and convenient Tension Users want to check their bank balance but find it not quick and convenient enough to perform this activity. Complete Affinity Mapping in Appendix
  • 31. Research Focus How might we improve the efficiency of bank transfer process on the app for customers. We believe that an improvement in the efficiency of bank transfer activity will be achieved if customers that often do bank transfers can successfully complete their transaction in a shorter time and/or lesser steps with enhancements to the home screen and especially the bank transfer functions/features. Hypothesis:
  • 32. User Persona Based on the research done and the focus on the scope of this UX research, we have identified one user persona that we want to concentrate. The Transactor Goals: 1. Needs a bank account that has good security to do his transaction 2. To transfer money to different individuals immediately and easily Frustrations: 1. Tedious process to transfer money on the app 2. Process of money transfer does not feel assuring (no confidence) 3. Too many inputs needed to make a money transfer 4. Not sure if transferring to the correct individual (can't double check) Mahadi Age: 40 Occupation: Entrepreneur Frequency of App Use: Thrice a week I want to transfer money to different individuals as easily and quickly as possible. Tech Savvy Go-getter Fast Worker Meticulous Motivations: No No No Driven by Incentives Yes Yes Yes Driven by Time Driven by Security
  • 33. Stages Actions Thoughts Feelings Opportunities Pain Points 1. Log in to account 2. Scam Prompt Login Home Screen Account Selection Inputting Details Review & Confirm Complete Looking out for & Selecting the money transfer function The anti-scam prompt can just be a notification - agreed once What do I press? If transferring to another UOB account, it should be easier There are too many fields to fill in just to transfer money Why I cannot see payee’s name Why I cannot see receiver’s name Shift anti-scam prompt to notifications - allow users to acknowledge once Feature - personalised home screen - as all users are not homogenous Improve interface to have visuals that are easier to understand Improvement to interface to improve process transaction Improve interface to include payee's name - assurance Improve interface to include payee's name - assurance Scam prompt - is not necessary Home screen is messy and not straightforward Not very straightforward and not intuitive to find function 1. Too many things to fill in 2. Difficulty scrolling bank list 3. Too many banks in the list 4. Cannot cut and paste account number No display of receiver’s name No display of receiver’s name Review completed transaction 1. Review transfer details 2. Swipe to proceed Looking out for & Selecting the money transfer function 1. Select 'Type' 2. Select 'Bank' 3. Input 'Account number' 4. Input 'Amount' 5. Input 'When' Scenario: Mahadi is a working adult and a UOB account holder. He uses the UOB TMRW app to make transfers for payment purposes. The individuals he transfers to most of the time gives him a bank account number for the transactions. Customer Journey Map Frustrated Confused Irritable Insecure Optimistic Anxious Goals & Expectations: 1. He wants to complete the transaction seamlessly and without much difficulty 2. The process needs to feel safe and straightforward
  • 34. Evaluation Based on the customer journey, we would like to focus on the following: Stages Opportunities Pain Points Home Screen Account Selection Inputting Details Review & Confirm Feature - personalised home screen - as all users are not homogenous Improve interface to have visuals that are easier to understand Improvement to interface to improve process transaction Improve interface to include payee's name - assurance Home screen is messy and not straightforward Not very straightforward and not intuitive to find function 1. Too many things to fill in 2. Difficulty scrolling bank list 3. Too many banks in the list 4. Cannot cut and paste account number No display of receiver’s name
  • 35. Value Proposition Canvas This canvas helps us to understand the users and their pain points. We would like to propose the new enhancements to the bank transfer feature which will have a positive effect on the satisfaction of using banking UOB’s banking services.
  • 36. Prioritisation Matrix Rewards points information Latest transactions (credit cards) Latest transactions (bank account) Improvement to several components in the bank transfer feature High Effort by Company User Value Low High Low Quick-Wins Fill-ins Money Pits Big Bets A dot voting exercise was carried out amongst 8 users, who are UOB customers. They are given an opportunity to vote one for user impact and one for feasibility (based on assumption of company’s capability and resources). The result is as such – Better usability: Improve bank transfer features and functions, is the idea most voted for.
  • 37. Proposed Enhancements Instead of ‘Pay & transfer’ wordings – simplified to ‘Transfer’ only A new option on the Pay or Transfer screen – ‘Other UOB Account’. With this new option, it can bypass certain steps ahead by pre- populating the options
  • 38. Proposed Enhancements Pre-populated inputs for ‘type’ and ‘Bank/Institution’. Less complex and less steps needed. Name and/or initials of payer and payee is now displayed for assurance.
  • 39. Usability Test Testing enhancements with prototype on users
  • 40. Usability Test Scenario You are a business owner, and you need to make a bank transfer to your contractor safely, efficiently and quickly. Your contractor gives you their UOB account number for the transaction. User Goal: Complete the bank transfer using the UOB TMRW app. User Task : Using the UOB TMRW app, make an immediate bank transfer of $100 to your contractor. • Evaluate Usability • Test Features & Functionality • Measure User Satisfaction Task Scenario The following are the objectives of the usability test : Usability Test Tool: Maze.co Usability Test Link: https://t.maze.co/183923878
  • 43. Post Usability Test Survey The following questions were asked after users have completed the usability test - • Overall was completing the task seamless for you? (Yes/No) • How was the speed of completion for you? (Slow, Somewhat Slow, Neutral, Somewhat Fast, Fast) • Did you encounter any challenges while completing the task? (Open-ended)
  • 44. Usability Test Report 90% Direct success 20 Participants 60% Misclick rate 7.5s Average time spent on a screen Overall, was completing the task seamless for you? 90% Yes No 10% How was the speed of completion for you? Slow Somewhat slow Neutral Somewhat fast Fast 0% 0% 40% 50% 10% "Had to take some time to see where the transfer button was because it wasn't outstanding" Did you experience any challenges? "The blue button was out of view, but a swipe up revealed it." "Not sure where to go, because the action button hiding at the bottom. Maybe can make the button always visible to user at the bottom. " (Report as of 20 participants)
  • 45. Usability Test Report Problematic Screens The heatmap result for this screen has shown users are not aware of what to press or what the next step requires the user to do. This has violated the ‘visibility of system status’ heuristic. To improve this, there should be better clarity, i.e. to highlight the next step or have a prompt. Example below, highlighting the input field with a blue box or highlighting ’Account no.’ in bold and blue. Account no. Account no.
  • 46. Usability Test Report Problematic Screens The main problem with these screens lies with the testing done. Testers are not able to see the ’next’ blue button because they were not able to see the whole screen and need to scroll down. Recommendation, to only have testers do the test on desktop.
  • 47. Evaluation • The usability test was an overall success. • Most users were able to fully complete test seamlessly without much difficulties. • The enhancements proposed, proved to be effective in tackling the following – (1) shortening the time taken to complete the transaction, (2) cutting down the number of steps by 2 and (3) simplifying the transaction process. Any votes from Neutral to Fast is a win because the current flow will not better these statistics. • As mentioned, there were 3 problematic screens in the usability test. • I recommend the following, (1) highlighting important user touchpoints, i.e. inputting of account number in the fifth prototype screen.
  • 48. Evaluation Learning Points: • It is better to have user do the test on desktop than on mobile so that user can see the full prototype. This will solve the problem of users not being able to see important touchpoints, i.e. the blue ‘Next’ button at the bottom) – sixth and eight prototype screen. This contributed to a lot of the misclick rates which is an anomaly in this case.
  • 49. Appendix Survey Questions, Contextual Inquiry Guide, Interview Questions, Thematic Analysis, Affinity Mapping
  • 50. Lean Survey What do we need to learn? What are the frustration of users when using the app What kind of transactions are user making with the app Where are users using the app from/at What are users using the app for How often does user use the app When does a user need to use the app Who do we need to learn from? People who uses the app for money transactions People who don't have a UOB account People who may want to start banking with UOB People who have a UOB account People who don't use the UOB TMRW app Yes No Who information do we already know? Bank transfers can be done across all banks Can check bank / credit card / loan statement UOB TMRW app is integrated with widely used systems (Paynow, Singpass, Face ID, Apple Wallet) Security functions are standard (2FA, Digital Token) How do we reach people? Social Media (Facebook/Instag ram) Whatsapp & other messaging apps UOB Bank Branches (outside) Office Districts (Tanjong Pagar/ Raffles/ MBC)
  • 51. Lean Survey Questions I designed a lean survey to find out user’s habits/routines, what are the things they like or didn’t like about the app and what can be improved. Hello, I would like to know you experience using the UOB TMRW banking app. Screener: Are you a UOB account holder? Are you using the the UOB TMRW app? How satisfied are you with the UOB TMRW app? What kind of product(s) do you have with UOB? Would you be open to having a one-on- one follow-up short interview with me? Describe one thing that you would want improved in the app. Describe to me, 1. very unsatisfactory, 2, satisfactory experience using the app you've had How easy is it to perform the following activities? What kind of activity or transactions do you usually carry out in the app? Start End Link to lean survey form
  • 52. Contextual Inquiry Guide 1. Hello <insert name>, thank you for agreeing to be part of this user experience study. 2. For this study I would like you to perform an activity which is to use the UOB TMRW app and transfer $2 to another UOB account - (redacted). Why did you choose this method? 3. I would like to know your experience using this banking app, specifically performing this one transaction 4. Please feel free to hide any private information away from this video recording, only show what you are comfortable showing. 5. Describe to me aloud in detail, every action and step you are taking - if you are ready, you may begin. 6. What do you think about the user interface, specifically the first screen you see after you login? (Splash screen) 7. How is your experience using the navigation? (When navigating to transfer function) 8. Did you manage to find the bank transfer function? 9. What were your expectations when carrying out this transaction? (Need probing) 10. How did you feel when making the transfer? 11. Were there any challenges you faced when completing the transaction? 12. Thank you <insert name> for completing this activity. I appreciate your valuable contribution towards this study.
  • 53. Interview Questions Intro Hello, I’m Faizal, a UX researcher, currently studying people’s experience using the UOB TMRW app. For this interview, I would like to gain insights about YOUR experience with the mobile banking app and the habits or routines that you may have. There are no right or wrong answers, just give your honest response. Kick-off 1.Do you use any mobile banking app? (for non users) 2.How long have you been a customer with UOB 3.Do you perform a lot of banking transactions on your mobile phone? Build Rapport 1.What kind of transactions do you do most often in the app? 2.When do you need to do these transactions? 3.Do you feel that the app has made it convenient for you to perform these banking activities? Why? Grand Tour 1.Describe to me a very good experience you had using the app. What was the transaction you tried to complete? 2.Describe to me an unsatisfactory experience you had using the app. What was the transaction you tried to complete? 3.Follow-up: How did you feel about the experience? 4.Did you manage to complete the transaction/activity? Reflection 1.If you had the power to improve/revamp anything on the app, what are some of the things you would enhance/change? Wrap-up Thank you for your time. Any final thoughts that you would like to share? Would you be open to being contacted again for me to share the progress of my research with you?
  • 56. Steps/Names Joyce Dionne Login Biometrics – OTP Cannot autofill OTP upon receiving SMS Face ID Prompt Screen No Comments No Comments Home Screen Clean, not many different icons, more focused 50-50 guessing game of finding the bank transfer function Pay & Transfer No Comments No Comments Bank Transfer Transaction Bank selection: UOB option was at the top First time using bank transfer - When transferring money from a credit card account instead of savings account, bank charges 8% admin fee User knows that the final green background ending screen means success. Behaviour/Feeling: Overall confident when performing the process - felt safe Some slight confusion with the 8% admin fee charges Bank selection: Search function is not very friendly, hard to search and UOB Bank is not the first option. UOB should be at the top - first option Behaviour/Feeling: Unsure, not very confident of the process and steps needed End Successful Transaction Successful Transaction Contextual Inquiry: Key Findings
  • 57. Steps/Names Adi Peter Johnathan Login Face ID Face ID Face ID Prompt Screen User did not like bank shying away from responsibility No Comments Annoyed because it’s always the same notification Home Screen Very Clean - - Pay & Transfer Very easy to find bank transfer function Very easy - One click away to the bank transfer function ‘Pay & transfer’ - User assumed that this is the function Bank Transfer Transaction Preferred to use phone number and not bank account number to add payee. User have anxiety with looking at many numbers Bank selection: Must type ‘United’ to find UOB (search), not at top. Bank list also not alphabetical order Inputting bank account number - usually bank account numbers are given with hyphens but when inputting into app, hyphen is omitted Behaviour/Feeling: Did not like using bank account number to add payee Afraid of inputting bank account number (omission of hyphens) - may cause confusion Anxious if making big transfers. Less anxious when making small transfers. Because of the uncertain feeling Cannot cut and paste bank account number Payee name is not shown upon entering bank account number User introduced alternative way of transferring money is creating a QR code for payee. Behaviour/Feeling: Very calm and confident when using app Bank selection - too many banks - should list down mainstream banks Ridiculous scrolling of different banks - need to search UOB Pressing VS Swiping – User says swiping better, more intentional Should show receiver’s name (upon entering valid bank account number) Behaviour/Feeling: Annoyed with the incessant scam notifications/ reminders Seems confident when doing the transaction End Successful Transaction Successful Transaction Successful Transaction