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2016 MARKETING
TREND PREDICTIONS
FACEBOOK LIVE
Already available in beta version for some
users, Facebook Live allows live-streaming of
video. Users can subscribe to people and
receive notifications when they are streaming.
Marketers can utilize this strategy to connect
with an audience and build a lasting
relationship.
INTENTIONAL RABBIT
HOLES
Apture is a service Google acquired a few years ago that allows readers
to search and explore content without leaving the webpage. This is
what many marketers would call an intentional digital rabbit hole. As
someone hovers or clicks on the link, they will see additional
information in a popup window. This feature can improve user
experience and decrease bounce rate, and will be especially helpful for
lenghty pieces of content.
PAYMENT TRACKING VIA
SOCIAL SHARINGApps like Venmo that allow users to share what they are spending their money on will
allow marketers to track consumer spending. As marketers, it is important to
understand how and why people are spending their money. Opening this service to
merchants also allows for the use of bulk deals and other transactions.
DRONE
ADVERTISING
Still in the early stages, there are many uses
for drones in advertising. From delivering
packages to displaying banners, the
possibilities are endless for this aerial
device. Once liability issues are worked out,
we predict you’ll be seeing these guys
everywhere.
NEW CONTENT MARKETING
STRATEGIES
Long-Tailed Keywords
Use long keyword phrases
instead of the previous one-
to-two word keyword. Using
a more conversational tone
in keyword selection due to
mobile “voice searching.”
Mobile Optimization
Does it look good on mobile?
This will be a key question
as many users rely on their
mobile device for web
browsing
Bite-Sized Content
Think mini-episodes. Keep
your content simple and
allow users to digest it in
one sitting.
SOCIAL
RESPONSIBILITY70% of millennials will spend more money on a brand that support a cause
they are passionate about. Social responsibility shows you care, and your
brand will pay off for paying out in 2016.
ARTIFICIAL INTELLIGENCE:
VIRTUAL SECRETARIES
Artificial intelligence
robots have been
developed to perform a
variety of tasks. Their
possible applications in
marketing are endless.
Industry leaders like
Mark Zuckerberg have
made it their mission to
make A.I. come to life, so
look out for this
marketing trend in
2016.
THANKS!
If you’d like to read this post in
text form click here!
Brought to you by Fahrenheit Marketing

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2016 marketing trends

  • 2. FACEBOOK LIVE Already available in beta version for some users, Facebook Live allows live-streaming of video. Users can subscribe to people and receive notifications when they are streaming. Marketers can utilize this strategy to connect with an audience and build a lasting relationship.
  • 3. INTENTIONAL RABBIT HOLES Apture is a service Google acquired a few years ago that allows readers to search and explore content without leaving the webpage. This is what many marketers would call an intentional digital rabbit hole. As someone hovers or clicks on the link, they will see additional information in a popup window. This feature can improve user experience and decrease bounce rate, and will be especially helpful for lenghty pieces of content.
  • 4. PAYMENT TRACKING VIA SOCIAL SHARINGApps like Venmo that allow users to share what they are spending their money on will allow marketers to track consumer spending. As marketers, it is important to understand how and why people are spending their money. Opening this service to merchants also allows for the use of bulk deals and other transactions.
  • 5. DRONE ADVERTISING Still in the early stages, there are many uses for drones in advertising. From delivering packages to displaying banners, the possibilities are endless for this aerial device. Once liability issues are worked out, we predict you’ll be seeing these guys everywhere.
  • 6. NEW CONTENT MARKETING STRATEGIES Long-Tailed Keywords Use long keyword phrases instead of the previous one- to-two word keyword. Using a more conversational tone in keyword selection due to mobile “voice searching.” Mobile Optimization Does it look good on mobile? This will be a key question as many users rely on their mobile device for web browsing Bite-Sized Content Think mini-episodes. Keep your content simple and allow users to digest it in one sitting.
  • 7. SOCIAL RESPONSIBILITY70% of millennials will spend more money on a brand that support a cause they are passionate about. Social responsibility shows you care, and your brand will pay off for paying out in 2016.
  • 8. ARTIFICIAL INTELLIGENCE: VIRTUAL SECRETARIES Artificial intelligence robots have been developed to perform a variety of tasks. Their possible applications in marketing are endless. Industry leaders like Mark Zuckerberg have made it their mission to make A.I. come to life, so look out for this marketing trend in 2016.
  • 9. THANKS! If you’d like to read this post in text form click here! Brought to you by Fahrenheit Marketing