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1. The Future Of Google Adsense
THERE are manyideasspringingupconcerningwhatAdSensewill looklike inthe future andhow the
systemwill change asopposedtowhatit isnow.
Firstly,it’sclearthattargetingalgorithmswillbecome evenbetterandmore powerful thentheyare
now.Thishas clearlybeenseenwiththe Google searchengine itself overthe lastfew yearsanditshould
be of no surprise asthishappenswithAdSense. Advertiserswill appearinmore appropriate resultsand
those advertiserswhomanipulatetheircontenttoallow highpayingkeywordstoappearmaystruggle
to do thisunlessitisactuallyappropriate totheircontent.
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Anotherthingwhichisboundtohappenismore protectionforAdWordsadvertisersconcerningclick
fraud.Google acknowledgesthistobe a verykeyissue thatitneedsto addressasquicklyaspossible and
there’snodoubtit will happenasfastas possible.Atthe momentthose whohave highlevelsof traffic,
can easilydisguiseIPaddressesandincrease CTR( ClickThrough Rate).
Google isalwayskeenonimprovingitsproductsandthishasbeenseenbefore inAdSense.The search
engine companyhasintroducedsite-targetedAdSense CPM,“smartpricing”anddomainblockingand
there will probablybe improvementsthathave alreadybeenaddedbyothersimilarsites.
One such example isthe optionforthe advertisertohave more control overwhere the contentisbeing
displayed.Thiscouldmeanblockingyoursite fromdisplayingonseveral addressesthathostAdSense
banners.

2. Anotherideathathas beenadvancedisthatGoogle will integrateAdSense inotherformsof medialike
newspapersortelevisionandsoon.While thismightseemtobe more on the science-fictionside of the
facts there’snoindicationthatthismightnothappen.
Google have accessto an international arrayof over150,000 advertisersof whommaychoose to
penetrate offlinemarketsindifferentcountries.WithGoogle’sstrongnetworkof advertisers,theymay
choose to appointorallowofflinedistributorsto create aformat forAdwordsadvertisingincontent,in
searchand nowoffline.
More optionscouldbe implementedforAdSense publishers,allowingthemtospecifykeywordsof their
own.While Google hasbeenreluctantof thisthere’snoindicationthatthiswill nothappeninthe
future.
Also,a lotof people are demandingaclearspecificationof the pricingpolicyof AdSense.Googlehas
givennoindicationof whythisisn’tpublicinformationbutatthismomentitseemshighlyunlikelythat
such informationwill everbe presentonGoogle AdSense.
Anotherfeature thatcouldfinditselfintoAdSense wouldbe lettingwebsitepublisherssee whichlinks
are generatingclicksontheirwebsite andbasedonwhatkeywordstheyarrive there.
Thiscouldendup beinga majorissue thatcouldthreatenthe entire systemasitcouldperhaps
encourage more adsense onlywebsitesasprofitsbecome more transparent.A lotof people maymake
AdSense-onlysites,designedjustformakingprofitsthroughAdSense.
While thisisalreadyhappeningtoday,itmightbe foolishof Google toputsuchtoolsin the handsof its
publishers.
However,one thingthatcouldhappenisa wayfor usersto fix theirissueswithlow AdSense generated
income ontheirsite.Thiscould be done throughan on-line wizardorsomethingsimilarthatwould
make suggestionstowebsiteownersbasedontheircontents.

3. But the major buzzwordof the dayis RSS.The possibilityof sendingtargetedadsdirectlytousers
withoutrequiringanynavigationontheirbehalf isbecomingarealitywithRSS.Andthere are clearsigns
that Google isn’tgoingtoletsuch an opportunitypassby.
Thisis what“interactive television”andsimilaritemshave beentryingtodoforquite some time now.
But the Internetwouldbe amuch bettermediumforthis,because there are nomediumsquite as
interactive asthe Internet.
But inthe end,thisismostlyspeculationandwe are boundto have Google surprisinguswithnew
featureswe wouldhave neverthoughtof