1. Case Study
Results
• 1,000 unique buyers in first 6 months with 30-40% repeat buyers
• 60 new customers purchase from MIISHKA every week
Fashion entrepreneur builds sustainable • 100% of revenue driven exclusively from Facebook
business entirely on Facebook that generates
1,000 unique buyers in first six months.
• Sales increased by 300% in the second year of operations
• The Page has over 80,000 fans in less than two years
Goals “It has been an amazing experience to build a sustainable
MIISHKA utilized Facebook as its primary marketing business on the world’s biggest social platform. Due to
channel to: the success we’ve seen on our Facebook Page, we’re tak-
• Build a base of loyal clientele ing the next step to launch a website where the two will
work in conjunction to increase customer engagement
• Share the company’s latest designs and drive online purchase.”
Michelle Glitman, Founder, MIISHKA
• Facilitate purchase of its products
Approach
In the absence of a website, MIISHKA first created a Build Engage
Build
Facebook Page to familiarize people with its business:
Connect
Engage • Showcased the latest designs for sale
Reach • Provided detailed instructions for product
Influence
purchase
• Turned on “Messages” feature to allow users to
write directly to the Page
Build
Connect The company also ran Facebook Ads to:
Engage • Increase number of fans
Reach
• Announce new products
Influence
• Reach a targeted group of users in Australia based
Build
on specific likes and interests
Connect Connect Influence
Engage The fashion start-up maintains an ongoing
Build
Reach conversation with its fans by:
Connect
Influence • Regularly posting pictures of latest designs on sale
Engage
• Responding to customer queries MIISHKA is an online fashion retailer started on Facebook by an
Reach entrepreneur.
Influence MIISHKA successfully drove word-of-mouth at scale on facebook.com/MIISHKAFanpage
Facebook by:
• Running sponsored stories to encourage friends of
fans to also become fans of its Facebook Page
• Increasing the reach of its Page posts by running
ads to target friends of fans
Facebook: Building Essential Connections