1. Case Study | TH
Results
• 10X ROI on Facebook advertising spend
Fashion retailer sees 10X ROI on Facebook
spend • 50% of revenue comes from Facebook
• 60% of website traffic originates from Facebook
Goals • 55% increase in customer leads due to Facebook activity
Holy Clothing built a presence on Facebook to:
• $300K revenue generated from sale of 10 styles that were developed
• Generate sales based on ideas sourced from Page fans
• Source ideas for new styles and products
• Reach a larger base of users “Quite frankly, there has been nothing like Facebook in
the past. We love the ability to micro-target ads based
• Increase awareness about the brand
on gender, location, and interests. And there’s no better
word of mouth generator than quality Facebook posts.
Approach
For a small business like us, it’s often hard to get noticed,
Build The company’s Page gives users timely information
about its products and services.
but Facebook lets us play with, and beat the big brands
Connect at this game.”
• The cover photo features the company’s latest designs Stephen Kay, Marketing Manager
Engage
• The “Shop” tab highlights the newest designs on sale HolyClothing
Reach
and also allows users to leave comments next to each
Influence item
Build Engage
• The “coupon” tab encourages users to connect with
the Page in order to access coupons
Build
Connect
Facebook ads are the primary traffic driver to the
business.
Engage
• Through keyword and topic targeting, ads are
Reach
targeted to a relevant set of users
Influence
• Each ad gives users details of a specific product on
sale
• Connections targeting is used to reach its current
set of fans with new product lines, special offers and
discounts
Build
• Ads are used to drive traffic to its website to complete
the purchase
Connect
Engage
The retailer maintains a high level of engagement on its
Page by:
Reach
• Posting regularly about items on sale and discounts
Build
Influence
• Responding to customer enquiries
Connect
• Asking for user opinions on upcoming product lines
Engage
• Crowdsourcing ideas for new clothing styles
Reach
Connect
Influence
The company leverages its current fan base by:
Influence
• Using friends of connections targeting, in addition to
keywords targeting, to reach friends of current fans
who are interested in fashion HolyClothing is a retailer of women’s fashion.
facebook.com/holyclothingfan
Facebook: Building Essential Connections