Small businesses can use Facebook Offers to provide discounts and promotions to encourage fans to share with friends. The document describes two case studies: 1) BIG little city in Auckland, New Zealand ran a "48-Hour City" campaign with daily coupon offers on their Facebook page, reaching over 10,000 claims over two months and increasing their fan base by 170%. 2) Sweet Frog yogurt shop ran a $4 cup offer that was redeemed by over 9,000 people and contests for discounts that generated over 3,700 entries and 500 new page likes in one weekend. Both campaigns successfully drove in-store traffic and sales through Facebook Offers.