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Face IT2U: An Introduction

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Face IT2U: An Introduction

  1. 1. Monitor & Protect your Valuable Unique Brand Visual / Logo Search Protect Your Search Face-it Your Search Protect Consumer Solution Solution Consumer Trust Company Company Trust Monitor & Protect Unique your Valuable Visual / Logo Brand Search
  2. 2. Monitor & Protect your Valuable Brand - INTRODUCTION - 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  3. 3. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  4. 4. We offer organisations insights on Brand Use through Innovative Search Solutions in order to increase Customer Trust & protect Brand Value  Our search technology is developed together with universities and companies  We help organisations with an oriented search for information in an unstructured complex online world  We offer an unique systematical Tool in which visual- & name recognition is core  As such companies are able to increase efficiency and effectiveness of their brand & marketing policies 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  5. 5. Face IT2U core technology process • Matching logo or • Online crawling of other items of company Brand/ interest with all logo/topic/ online visuals / community etc. IN words 1 2 Search Match 4 3 Report Enrich • Reporting details • Extracting of online Brand information & OUT users to adding contact management details for relevant visuals 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  6. 6. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  7. 7. “Free ride” with a brand is increasing easy to copy, however hard to find & fight: extreme growth of visual (logo) information on the internet 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  8. 8. Business wish: be in control of your brand! Managing your brand policy - ‘Tracking & Tracing’ of logo & conversations on the internet important for customer insights Marketing dept. Controling your brand & image - Important to control specifications in the Brandguide - No link with ‘discutable parties’ to prevent negative emotions and Brand damage Impacting 3rd parties & consumers - Raise your voice against parties infringing your Brand - Engagement of your customer important for Brand preference 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  9. 9. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  10. 10. Face IT2U - Online Brand Tracking Services – Focus on controling your brand experience Face IT2U offers an unique search technology  Tracking & Tracing of your Brand - automatically – for the internet environment  LOGO & Brandname Tracking  Brand name / trademark / payoff’s / color patterns / font type etc. are traceable  Sentiment Tracking  Measurement & reporting of emotions / sentiment around the Brand on fora, blog’s en other internet sites  Active & focussed follow up to target segment possible 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  11. 11. Logo & Brandname Tracking Your opportunity to contact or stop parties taking a „free ride‟ with your Brand  Overview of parties not exactly following your Brand spec’s (e.g. Licensed parties, dealers etc.)  Overview of parties abusing your Brand Add-on: Monitoring  Follow up & Monitoring process on combatting cases of abuse: your marketing or legal content is included Add-on: Protect Trade  Combatting illegal trade of Branded merchandise on the internet: stopping content/offer within 24 hours on eBay/Marktplaats… 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  12. 12. Sentiment Tracking Use the power of social media and easily integrate results within your marketing department • Collecting online data & discussions • Different segments, communities and opinion leaders • For all relevant sources… Collect • For all relevant topics… • Analyse relevance & sentiment • Volume & Sentiment of Brand can be measured Analyse • Consolidate data into information for marketing • About opinions of your segments, brand experiences, customer service experiences, retail stores etc. • From communities to individual opinions Consolidate • With dashboard analyses, datafeed or rapporting tools 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  13. 13. Online Brand Tracking Different solutions in order to optimise your marketing strategy Domain Tracking Logo Tracking Use & Misuse of your Brandname Use & Misuse of your Logo/Trademark in URL’s around the world in webpages around the world Brand Assessment Negative Positive 1-5 6-10 Merchandise Tracking Sentiment Tracking Tracing and stopping illegal Tracking emotions, opinions, brand Merchandise sold through internet experience in Blogs/sites 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  14. 14. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  15. 15. Online Brand Tracking Instandly increase your management insights Brand Domain Illegal Brand usage usage trade experience  % usage old/new % abuse of Brand  # products with  Which news sites are logo by licensed with commercial goal making use of Brand relevant dealers name  Which community / segment influences my  % traffic diversion Brand the most  % abuse of logo by toward own  Revenu impact of  Who is the opinion leader 3rd parties sites/content illegal merchandise within the community  What is my performance  Monitoring of  # stopped parties on against competitor Brands follow-up actions done eBay, Marktplaats by management  Which events are influencing the sentiment 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  16. 16. Online Brand Tracking Added Value for your organisation € Marketing Organisational Effectiviteit Efficiency Insights Effectivity organisatie Organisation organisatie • Brand is correctly used Inzet Merk/Logo waar • Optimalisation in • Inzet marketingbudget • In… Dealer network • In… Dealernetwerk marketing & legalvoor: • No illegal merchandise toegestaan optimaliseren budget: • In… Competitors • In… Concurrenten • Stop to revenu • Branding policy • In… Target segment • Beperken illegale • Uitvoering • In… Brand experience In… Doelgroep cannibalisation • Communication with • handel Merkbeleid target segment • In… Use & abuse of brand • Focused campaign • In… Merkbeleving • management Beperken ••No free riders Communicatie met •… • In… Misbruik en omzetderving doelgroep • Efficient use of Fte • Bechmarking to gebruik van merk • competitors Gericht Campaign ••… Beperken • … management concurrentie • Besparen op Fte inzet 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
  17. 17. Interested? info@faceit2u.com www.faceit2u.com 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.

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