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Design as use of space

The work of the designer is more that floating on a mere aesthetic lever, it is indeed to predict how the user will experience the design itself. Knowledge of design principles, eye tracking studies are extremely important to be able to be a good designer and make design that works.

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Design as use of space

  1. 1. Design as use of space Art vs Design The most common mistake a designer could make Design: a family of disciplines Design as use of space The highest point of contrast The reading order and the hyrerchy of elements © Fabio Arangio - Graphic designer & instructor
  2. 2. Graphic Designestionnaire What is Art? What is Design? What is Graphic Design? What is the difference between Art and Design? ?
  3. 3. art vs design © Fabio Arangio - Graphic designer & instructor
  4. 4. art vs design art for art’s sake pure aesthetics standalone no utilitariarism no purpose, no user © Fabio Arangio - Graphic designer & instructor
  5. 5. art vs design pure aesthetics creativity which serves a purpose and/or a function targeted to a user requires interaction between the design and a user intended as a visual or sensorial communication © Fabio Arangio - Graphic designer & instructor
  6. 6. the most common mistake a designer makes is too lose touch with the function of the design itself and work solely on the aesthetics side of it © Fabio Arangio - Graphic designer & instructor
  7. 7. creativity in design is not limitless but it does express in infinite ways in the limits of the required purpose just like a painter who should paint in the limits of the size of the canvas but inside that frame the creativity of the painter can express in infinite ways © Fabio Arangio - Graphic designer & instructor
  8. 8. design graphic design (2D) industrial design (3D) interior design web design app design fashion design © Fabio Arangio - Graphic designer & instructor
  9. 9. design as use of space © Fabio Arangio - Graphic designer & instructor
  10. 10. design as use of space communication through design is achieved by the way we arrange the available space © Fabio Arangio - Graphic designer & instructor
  11. 11. space negative space what the user perceives as empty positive space what the user perceives as the actual contents © Fabio Arangio - Graphic designer & instructor
  12. 12. space negative space what the user perceives as empty positive space what the user perceives as the actual contents positive space works depending on how the negative space that surrounds it gets activated and guides the “eye” of the user through the layout © Fabio Arangio - Graphic designer & instructor
  13. 13. © Fabio Arangio - Graphic designer & instructor
  14. 14. © Fabio Arangio - Graphic designer & instructor
  15. 15. © Fabio Arangio - Graphic designer & instructor
  16. 16. the difference between the attittude of a designer (who makes design) and the attitude of a user (who uses that design) is that a designer should be able to predict how the user will experience the design © Fabio Arangio - Graphic designer & instructor
  17. 17. the highest point of contrast © Fabio Arangio - Graphic designer & instructor
  18. 18. © Fabio Arangio - Graphic designer & instructor
  19. 19. © Fabio Arangio - Graphic designer & instructor
  20. 20. © Fabio Arangio - Graphic designer & instructor
  21. 21. © Fabio Arangio - Graphic designer & instructor
  22. 22. © Fabio Arangio - Graphic designer & instructor

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The work of the designer is more that floating on a mere aesthetic lever, it is indeed to predict how the user will experience the design itself. Knowledge of design principles, eye tracking studies are extremely important to be able to be a good designer and make design that works.

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