This power point shows the research I have completed into the Katy Perry song 'Hot N Cold'

2. 
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There are many uses of over
the shoulder shots, which are
found in films, this makes the
storyline professional and easy
to convey. Making it sufficient
for the flow of dialogue.
Mid shots are also found in the
music video as it gives away
what is happening in the
storyline, whilst being a way to
convey the emotions of the
characters.

3. 
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The first shot is an establishing
long shot which automatically
sets the scene, as there is a
storyline it adds to the plot
and the reader is given a
glimpse of what will occur
onwards.
Close ups and extreme close
ups are used during the
opening at it is setting the
scene and telling a story and
so these shots easily display
the feelings of the different
characters.

4. 
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These different shots emphasis the idea of mirrors that we, as
a viewer, are watching her life, a story. The shots highlight this
for example the low shot makes us feel as though we are slyly
intruding in on their moment. And the over the shoulder shots
give the direct impression of us looking over their shoulders.
The low angle shot creates the sense of awkwardness which
represents the situation playing out before us, being
someone being stood up at the alter. Whilst highlighting how
he is in control either saying I do or not.

5. 
There are other establishing shots - a long shot when the
music begins to play, this may signal a change in emotion,
atmosphere and tone. She is not the passive, happy fiancé
but an annoyed ex. Here every one begins to dance and
bob along with the music. Others set the scene for another
theme and setting within the music video

6. 
Now that the music has begun the over the shoulder shots and close
ups are a way of displaying the lip syncing.

The mid shots are also a way of highlighting the comical and dance
element of both the song and the storyline.

7. 
The mid shots and long shots were Katy Perry is making direct eye
contact with the camera and lip syncing shows her confidence
as she is also positioned in the centre of the frame showing her
dominance.
The wide shot showing her
and the band is a
convention of many music
videos. This adds to the fun
atmosphere.

These shows are very
different from the
previous as she was
represented as a
traditional woman in the
opening. Where she is
portrayed as being
sweet and innocent.

8. There are numerous extreme close ups just
displaying parts of her body, this has now
introduced a new concept of sexuality into
the music video.
 The high shot shows just how important Katy
Perry is in the crowd, also reinforces the party
atmosphere.
 Within the frame Katy is the main focus, with
no one around her and her fiancé is crowded
and not in control.
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9. 
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Arial shot shows how she is confronting the problem and
being surrounded by women suggests that she is winning and
in control.
There is many close up shots of the artist as they want to
promote her as a band and people watch the music video
for her.
Low angle shots of just the feet to highlight the dancers which
is commonly found in pop music videos.

10. 
The editing during the opening is slow as it is conveying the
storyline and doesn’t have to comply with the music as it is
not being played. However when the music is present there is
fast edits to match the beats of the music, also adding to the
quick pace and the dance atmosphere. This is used for when
there is dancing.

11. 
There are little transitions within the music video as it makes
the music video flow and match the genre of the music
which is pop, suiting the fast pace. There is a transition at the
end which signals the happy ending. This type of transition is
commonly used especially in comedies as this music video
has a comical element.
There are no special effects as
the music video is already filled
with comical and strange ideas
and there is no use in including
special effects.

12. 
The colours show the different sides of Katy Perry’s personality.
The white during the wedding highlights her innocence
whereas the reds emphasis a dangerous quality and
seductiveness. There is also a hip hop scene with bright
colours this could indicate the fun and sassy side to her.

There are also two children in the scene one is shown to be
unhappy and the others having a good time, this may
represent her emotions. That her marriage is perhaps wrong
and her alone having fun – foreshadowing what may
happen in the future.

13. 
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The clothes that Katy Perry
wears varies some innocent to
reflect the wedding, seductive
at the night club, fun during the
hip hop scene and sexy to
show the different styles of Katy
Perry. It also goes well with the
humorous element.
There are many props that
emphasis the fun and quirky
mood she is trying to create.
For example the hola hoops,
Zebra, bikes and more.

14. 
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Lighting is bright during the wedding scenes as they are
focusing on the storyline but then changes to bright red lights
that co inside with the tempo of the music. This is more
common with pop songs, creating a dancing atmosphere.
The red represents her anger at the man before.
There are also dancers that are commonly found in pop
songs.

15. 
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There is a dominant ideology that Katy
or women are in control, as she is
portrayed as being the powerful
partner and the male seen as
cornered. For example when the
women are surrounding the male in a
ring and the two are arguing in the
centre, familiar to a boxing ring
perhaps.
To reinforce this there are many shots
where she is placed higher up than
him, and one even the male on the
floor.
There is also the links between the
Zebra and the male implying that she
has control over him.

16. 
The idea that she is dominant over the male and in
control is represented through the multiple use of
her looking directly at the camera highlighting her
power and strength.

This high shot also symbolises this idea as she is
looking down on him and is in a high position.

17. 
There are a couple references to big
brands such as the Nokia mobile
phone and the Diesel sunglasses. The
sunglasses make Katy Perry appear
more mysterious and seductive. This
adds to what her fiancé would miss if
he didn’t say I do.

18. 
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DOMINANT READING – The reader understands
how she is in control over the male. Through the
obvious links between the male and zebra etc. This
is how the author intended
NEGOTIATED READING – The audience may
debate whether or not she should/wants to get
married. Seeing how she is moaning about him and
seems to be better alone. Thus the reader partly
believes the code but may shape it to their own
experiences about marriage etc.
OPPOSITIONAL READING – Males may be against
the whole storyline as it is showing how the female
is in control and not passive or traditional. Therefore
this may mean that they reject the dominant code
and disagree with the text.

19. 
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The music video is fun and has various different themes to
show the diversity of the artist and make it more appealing.
The situation may relate to many people who have
experienced a situation similar to the one in the storyline.
The up-tempo beat and dance aspect of the video means
that it can be played at parties, the location suited to the
target audience.
The dominance of Katy Perry may in some way power other
women who feel insecure.
The music video may be used as a form of escapism and
idolising as many would see her as a role model and aspire to
be like her due to this music video.

20. 
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6 FEATURES OF A MUSIC VIDEO
The music video ‘Hot N Cold’ demonstrates
genre characteristic with the dancing,
quirkiness and bright colours often found in
dance/pop music videos and the artist Katy
Perry.
The lyrics are linked to the visuals for
example ‘You change your mind’ – the
images of him uncertain whether to marry
her. ‘Your in and your out’ when the lyrics
are out the man is shown leaving the
chapel. Also the reference to the colours
black and white is reinforced with a Zebra.
There is a relationship between the music
and viuals which reflect the tone and
atmosphere. The fast ediits and motion of
the visuals of them running and dancing
highlights the fast paced music.

21. 
The demands of the record label means that there are many
shots of the artist in order to promote them and gain more
money.

There are references to the notion of looking (screens within
screens) this is true as the wedding is a stage and the reader
is watching their story unfold, also with the use of Katy Perry
performing on stage. There are also a voyeuristic treatment of
the female body, through clothes (leather) and shots.

22. 
There are a couple of intertextuality within Katy
Perry’s music video ‘Hot N Cold’ such as the Diesel
sunglasses and Nokia mobile phone. This is a way
for the team to gain more money.

23. 
Katy Perry and her female
status is highlighted through
the male gaze however she
is using this to show her
partner what he will be
missing. In some way she is
using the male gaze to her
advantage to show how
strong and dominant she is
and how he would be
nothing without her. She
eventually wins and gets her
man therefore in this music
video she uses her femininity
and the male gaze in her
favour.

24. The audience is aware of who
they should side with being Katy
Perry as she is the one in control.
Therefore the binary opposites
brought fourth are one between
Female and Male but also Good
vs. Bad. The idea of Love & Hate is
also presented as she is going to
marry him and then they are
arguing.
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