Quick and easy ways to use social media and email marketing to support your event!

1. Social Media For Events

2. FSC Interactive
• Online and Interactive
Marketing Agency located in
New Orleans, La.
• Specializes in Social Media
Strategy, Paid Search
Campaigns, and SEO
• Specializes in Hospitality and
Tourism but works in a number
of diverse industries
• Clients include New Orleans
Tourism Marketing
Corporation, New Orleans
CVB, and Loyola University

3. Andy Kutcher
• Director of Accounts at FSC
Interactive
• New Orleans Native
• Attended Millsaps College
• Loves: My Dogs, Music Festivals,
The Grateful Dead, and The
Saints

4. Social Media Stats
 45-54 year olds are the fastest-growing demographic
across social sites
 Between 2010 and 2012, people following brands on
Social Media increased 106%
 Facebook leads in monthly active users (1.28 billion),
followed by Google+ (540 million) and Twitter (255 million)
 72% of all Internet users are now active on social media
 62% of consumers use social media as a customer service
tool
 70% of marketers have used Facebook to successfully
gain new customers

6. Strategy
• SMART Goals
• Specific
• Measurable
• Attainable
• Realistic
• Time-Bound
• Know Your Audience
• Who are they?
• How do they talk to you?
• Where are they spending
time?
• Resources
• In-house vs. Outsourced
• Team size
• Available time
• Accountability
• Tactics
• Channels
• Frequency

7. Facebook

8. Facebook
• Average of 700 billion minutes spent
on Facebook monthly
• Every 20 minutes, there are 1 million
links shared, 1,484,000 event invites,
and 10,208,000 comments made
• 23% of Facebook users check their
account five or more times every
day
• 48% of 18- to 34-year-olds check
Facebook right when they wake up

9. Facebook
Before
• Create an event
• Invite your friends
• Paid promotion of the
event (RSVP Ads)
• Connect your Page to
sponsors, cohosts, etc.
• Post regularly about the
event and more frequently
as you get closer to it
• Do giveaways on your
Page to increase
engagement
During
• Post live from the event
• Monitor for conversations
on your page or in the
event
• Share photo albums
• Respond to people when
they engage
After
• Share multi-image wrap-up
Post
• Add any additional photo
albums
• Thank everyone who came
and supported the event

11. Twitter
• 500 Million Active Registered Users
• 58 Million Tweets per Day
• Most Frequently Used Social
Network for Customer Complaints
• Offers Immediacy and Instant
Gratification
• Broader reach and wider
community

12. Twitter
Before
• Create an event-specific
hashtag and start using it
• Make sure you put the
hashtag on everything!
• Create a list of any sponsors,
celebrities, attendees, etc.
• Paid promotion of the event
(Sponsored Tweet)
• Post regularly about the
event and more frequently
as you get closer to it
• Offer flash sales or Twitter
discounts
• Is this a recurring event?
Share #TBT posts
• Drive traffic back to website
During
• Post live from the event
• Monitor the hashtag for
conversations
• Retweet people who are
posting using the hashtag
• Respond to people when
they engage or when they
ask questions about the
event
• Have a Twitter feed
streaming people’s
comments
After
• Share one final wrap-up
image or video
• Thank everyone who came
and supported the event

14. Instagram
 A photo- and video-sharing social
network that is largely mobile-based
 Quick and easy way to share visual
images of your brand
 200 Million monthly active users
 1.6 billion Likes and 60 million photos
shared every day

15. Instagram
Before
• Use the same hashtag from
Twitter
• Follow any sponsors,
celebrities, attendees
• Engage with any photos
you are tagged in or using
your hashtag
• Post count down images
• Is this a recurring event?
Share #TBT posts
During
• Post live from the event
• Create a hyperlapse of
everything being set up
• Monitor the hashtag for
conversations
• Regram people who are
sharing killer images
• Respond to people when
they engage or when they
ask questions on your
images
• Follow people who are
sharing images
• Have a live photo gallery
feeding in images with the
hashtag
• Create a Flipagram video
using your images as well
as user-generated content
to share on Instagram
• Share a final Thank You
image
After

17. YouTube
 Online video now accounts for 50 percent of
all mobile traffic and up to 69 percent of
traffic on certain networks
 Globally, online video traffic will comprise 55
percent of all consumer Internet traffic by
2016
 More than 1 billion unique users visit YouTube
each month, spending more than 4 billion
hours watching video
 89 million people in the United States are
going to watch 1.2 billion online videos today
http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/

18. YouTube
Before
• Create promo video
• 2 minutes maximum
• Upload video to YouTube
Channel
• Build out YouTube Channel
• Create playlists that are
appropriate for your event
• Look for other videos from
previous years/posters
• Share video links on all
other social channels
• Embed video on
Facebook*
During
• Create little snippets of
video using camera
• Share to Instagram in real
time
• Share to Vine in real time
After
• Create a video of this
year’s event
• Share it on all social
networks
• Upload to YouTube
• Include in any Thank You
messaging

20. Email
• 35% of email recipients open email based on
the subject line alone
• 84% of people 18-34 use an email preview
pane
• People who buy products marketed through
email spend 138% more than people who do
not receive email offers
• 44% of email recipients made at least one
purchase last year based on a promotional
email

21. Email
Before
• Start sending emails 4-5
months out
• Have a plan for 6 months, 3
months, 2 months, and
every week leading up
• Write to an actual person
• Test your subject lines
• Segment your audience
• Offer promo codes and
discounts in body copy
• Utilize mailing list for custom
audiences on Facebook
During
• Send one final call for day-of
(or whenever last
chance for tickets is)
• Multi-day event? Send
recap posts each evening
– create FOMO
After
• Send Thank You email the
day the event is over
• Send follow-up email if you
have more information

22. Tools To Use
• iPhone
Mobile Desktop
• Camera Apps can make any novice a
professional photographer
• Facebook Pages Manager
• Twitter App
• HootSuite, SproutSocial, TweetDeck,
etc.
• Instagram
• Flipagram
• Video editing apps
• Facebook
• Twitter
• HootSuite, SproutSocial, TweetDeck, etc.
• TweetWall – live Twitter stream
• Photoshop
• Create custom designed graphics
• Pixlee or Offerpop – live photo gallery
• YouTube, Vimeo
• Video editing software
• Email Platform
• Emma, Mail Chimp, Constant Contact,
etc.

23. Key Takeaways
Before
• Start early
• Generate Buzz
• Giveaway tickets or offer
flashsales/promo codes to
incentivize people to
purchase
• Engage with your
audience
• Touch points & reminders
During
• Create FOMO
• Share the experience
After
• Thank people for attending
• Remind attendees of the
good time they had
• Encourage another visit