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Web 2 For Human Service
1. “ Web 2.0” Social Networking, blogs, Web-Sites and RSS
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6. How a few Web2.0 Tools can intermingle on a website. PureMichigan Blog Youtube & Podcast Social Networking and RSS The blood, guts and soul of a site. Where information is posted – articles, how-to’s, recipes, alerts - Anything A mouth of the site. Where the information on the blog can be shared to a large audience quickly and efficiently. A possible folder of the site. Where the blog can host videos and such.
Youtube, Flickr, weblogs perceived as a second generation of web development and web design . It is characterised as facilitating communication , information sharing , interoperability , and collaboration on the World Wide Web . It has led to the development and evolution of web-based communities, hosted services , and web applications . Examples include social-networking sites , video-sharing sites , wikis , blogs and folksonomies .
If using blogs and social media, then the site does not have to change frequently Easy to find…metadata, searches easy google, Not Annoying-loads fast, no music, no additional software requirements, browser compatible, works on all resolutions.
A brief intro
In other words, there are more Facebook users 26-44 than 18-25 today. Majority is also women, not trying to get stereotyping here but it might work for extension’s benefit too.
Discuss Post a discussion and invite all your fans to participate in it. They will see it and their friends will see it (and hopefully they will become fans too) as well as to come and join in on the discussion. It doesn’t need to be a ‘hard sell’, for homebuilders it can be something like how to get your home ready for winter or for a car manufacturer, what sort of options people are looking for in their next car. Online Polls Another great way to get people back is to set up a Poll each week. You can easily add a polling application to your page and start asking questions. These can be unrelated to your core business but still allow you to collect informative data. Polls take very little time to answer and are not intrusive to the user. 1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2). 2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free. 3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc. 4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent. 5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral. 6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
As a bulletin board Post thoughts/updates and have users respond and interact. Bringing staff and ideas together This can occur cross county borders, even state. Share information with a global audience.
Links to the normal profile and another to the pages.
Birds, the sound of a lot of birds. Thus tweet, twit, twoodle?, 1. In twitter you have followers who get updates on your updates. People choose who they want to follow. So if person a is following person b. And b posts a new update a will see notice of the update http://www.businesspundit.com/10-essential-twitter-tools-for-business/ Yuck http://www.nickburcher.com/2008/04/6-examples-of-twitter-use-by.html
Individual articles separated by category
1)Problems with this, newsfeeds force information to the user, an active push from us. RSS is a choice, if a User forgets to check an update they will not be reminded. 2) RSS Can be used as a news updates, many blogs support RSS Feeds so followers can get updates as they happen. 3) Another use (as an example) take a web comic for example. They might be posted peratically daily, weekly, you never know – w/ rss feeds followers can check the feed for updates w/out looking at the site. 4) It’s a nice idea BUT! I believe Extension / FCS wants people to go to our websites – view all the information we have avaliable.
iPod + Broadcast = Podcast Episodic content and regular updates Comes with the problem I noted above. Users have to choose to view updates. As with itunes. Users can subscribe and access the media directly from itunes, or any other podcast supporting programs, Winamp (what I use) I believe microsoft media player etc. I can probably provide more, but I don’t believe the crowd would take it. Good for a series - Episodic content
Utilize their own Specific RSS Reader. One which plays and downloads files instead of html content Episodic content
The kind you view in the browser itself And the kind you download
Not so much a Web2 feature, but this is more up their alley The user can access the media through the website and not an RSS Feed. Videos or audio which is streamed to the computer and not downloaded. Media is played as it is received. Uses for streaming media Instant access to media Does not need to be downloaded
Examples Napster iTunes music & video download Music available online
Video as a tool Tutorials Showing proper procedure for action A Recordings of classes On site recordings Workshop examples, examples of direct contact with people
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