02.02 Power Point

UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.02 Summarize the movement and acceptance of fashion.

Fashion movement: Ongoing change in what is considered fashionable. Fashion: The styles that are accepted and used by a particular group of people at a given time.

Theories of fashion movement ,[object Object],[object Object],[object Object]

Trickle-down theory (Downward flow theory): The assumption that fashion trends start among the upper class or fashion leaders and move down to the masses or fashion followers.

Trickle-down theory ,[object Object],[object Object],[object Object],[object Object]

Trickle-up theory (Upward flow theory): The assumption that fashion trends start among the young or lower income groups and move upward to older or higher income groups.

Trickle-up theory ,[object Object],[object Object]

Trickle-across theory (Horizontal flow theory): The assumption that fashion moves horizontally through groups at similar social levels from fashion leaders to followers.

Trickle-across theory ,[object Object],[object Object],[object Object]

The fashion cycle ,[object Object],[object Object],[object Object]

The fashion cycle (cont.) ,[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) ,[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) Peak (Culmination stage) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) Peak (Culmination stage) ,[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) ,[object Object],[object Object],[object Object],[object Object]

Stages of the fashion cycle (cont.) ,[object Object]

Lengths of fashion cycles ,[object Object],[object Object],[object Object],[object Object]

Fashion leaders and followers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion leaders and followers (cont.) ,[object Object]

Basic principles of fashion movement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factors that accelerate fashion movement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factors that decelerate fashion movement ,[object Object],[object Object],[object Object],[object Object]

02.02 Power Point

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (18)

Similar to 02.02 Power Point

Similar to 02.02 Power Point (20)

More from FNian

More from FNian (20)

Recently uploaded

Recently uploaded (20)

02.02 Power Point