Paul Carder, Founder & Managing Director at The Occupiers Journal spoke at the FM & Property Event 2011

1. How to get ahead with LinkedIn
and social media
Paul Carder
19th
October 2011
http://www.fmandpropertyevent.com
paul.carder@occupiersjournal.com

2. 19 October 2011 2Occupiers Journal Limited (OJL)
I meet with
a lot of
people!
& research
& writing
& online....
5,000+ connections on LinkedIn
LinkedIn group manager
15,000+ direct access via groups
Groups:
Facilities Management Professionals
International (14k members+)
- largest FM group; even IFMA!
Occupiers Journal:
End User only (c.550 end users)
Open Group (1,250+; 10 subs)
Linkedin: http://uk.linkedin.com/in/paulcarder

3. Contents
1. Social media ‘explosion’ / ease of use 4
2. LinkedIn 6
– Building Your Profile
– Groups
– Example: Occupiers Journal – Global Network
– Network Statistics
– Group Management
1. Twitter 21
– Connecting LinkedIn and Twitter
1. Blogs (e.g., Wordpress) 23
2. YouTube 24
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Slide

4. Social Media....explosion!
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5. Social Media....ease of use!
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6. 120 million professionals use....
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5,000+ connections on LinkedIn
LinkedIn group manager
15,000+ direct access via groups
Groups:
Facilities Management Professionals
International (14k members+)
- largest FM group; even IFMA!
Occupiers Journal:
End User only (c.550 end users)
Open Group (1,250+; 10 subs)
Linkedin: http://uk.linkedin.com/in/paulcarder

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LinkedIn: Building Your Profile
Step 1
Step 2 Asks you for your email contacts
Step 3 Asks you to confirm your email address Easy!!

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LinkedIn: Building Your Profile
Step 4
Already, you can link to other social media

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LinkedIn: Building Your Profile
Choose “Basic” – unless you’re in Sales?
FREE !!

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LinkedIn: Building Your Profile
Step 5
Done!!

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LinkedIn: Building Your Profile

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LinkedIn: Groups
36887
15655
14092
13806
12058
9879
8927
4611
4513
3740
3655
3585
3500
2246
2200
2121
1851
1253
1024
802
562
140

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LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)
563 members
18 subgroups
Blog:
(Wordpress)

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LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)
Subgroups

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LinkedIn: Network Statistics
Av. 243 connections
in our industry?

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LinkedIn: Network Statistics

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LinkedIn: Group Management (Submission Queue)

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LinkedIn: Group Management (Participants)

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LinkedIn: Group Management (Appointing ‘Managers’/ ‘Moderators’)

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Twitter: Link only your most important Linkedin Updates onto Twitter

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Twitter: Use #in to send only your most important Tweets to Linkedin
#in
Sends your Tweet to
your Linkedin Update
You can do it from
your PDA/i-Phone
etc….easy!

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Wordpress : spread the ‘word’ via Twitter & LinkedIn

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Use it! : great media for smartphones & tablets

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Edward de Bono discusses wealthy Greek thinkers (history!)

26. Thankyou!
Paul Carder
LinkedIn http://www.linkedin.com/in/paulcarder
Blog (wordpress)
http://occupiersjournal.wordpress.com/
Twitter http://twitter.com/occupiers
email paul.carder@occupiersjournal.com
occupiers@ntlworld.com
Tel: +44(0)7970 406477
Skype: paul.carder.uk
Unwired http://www.unwired.eu.com/
WorkTech TV http://www.unwired.eu.com/tv.php
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