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Why No One Is Reading Your Blog:
Storytelling Matters
Why No One Is Reading Your Blog:
Storytelling Matters
Christie Crona...
Once Upon a TimeOnce Upon a Time
We Are Wired for StoriesWe Are Wired for Stories
Storytelling Today – It’s Hard Yo!Storytelling Today – It’s Hard Yo!
 Blog: 5 Minutes Blog: 5 Minutes
 YouTube: 2 Minut...
Storytelling – What You’re MissingStorytelling – What You’re Missing
AuthenticityAuthenticity
VulnerabilityVulnerabili...
Your Strengths & WeaknessesYour Strengths & Weaknesses
Do’sDo’s
 Be honest and vulnerable Be honest and vulnerable
 Hav...
Build a FrameworkBuild a Framework
Intro
Conflict
Life Change
BOTTOM LINE:
What’s the Point?
Intro
Conflict
Life Ch...
Basic Story Plot In a Tweet #ExplainAFilmPlotBadlyBasic Story Plot In a Tweet #ExplainAFilmPlotBadly
Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
Know Your AudienceKnow Your Audience
Each
platform tells
a different
story
Each
platform tells
a different
story
Storytelling BurnoutStorytelling Burnout
How to Find Your Inspiration When You’re DONEHow to Find Your Inspiration When Yo...
Ask Your ReadersAsk Your Readers Facebook Polls
Twitter Polls
Instagram Stories
Newsletter
Blog Comments
Facebook Po...
Storytelling Through PhotosStorytelling Through Photos
A Camera
Editing Tools
Eye for Emotion
A Camera
Editing Tools
Eye f...
InstagramInstagram
• The photo tells the story.
• 65% of top performing posts feature
products
• Photos generated by influ...
My Essential Photo AppsMy Essential Photo Apps
• Snapseed
• Photoshop Express
• Lightroom CC
• Photoshop Fix
• VSCO
• Lens...
Why You Should Always Read the Fine PrintWhy You Should Always Read the Fine Print
 Girl enters online writing contest in...
TakeawaysTakeaways
What’s the point of your story?What’s the point of your story?
Who are you writing for?Who are you ...
Effective Storytelling
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Effective Storytelling

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Storytelling is an art and Christie Cronan of RaisingWhasians.com gives her best tips. To see all of our speakers from 2018, go to FloridaBlogCon.com.

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Effective Storytelling

  1. 1. Why No One Is Reading Your Blog: Storytelling Matters Why No One Is Reading Your Blog: Storytelling Matters Christie Cronan / RaisingWhasians.com @RaisingWhasians Christie Cronan / RaisingWhasians.com @RaisingWhasians
  2. 2. Once Upon a TimeOnce Upon a Time
  3. 3. We Are Wired for StoriesWe Are Wired for Stories
  4. 4. Storytelling Today – It’s Hard Yo!Storytelling Today – It’s Hard Yo!  Blog: 5 Minutes Blog: 5 Minutes  YouTube: 2 Minutes YouTube: 2 Minutes  Facebook: 1 Minute Facebook: 1 Minute  Twitter: 45 Seconds Twitter: 45 Seconds  Instagram Photo: 10 Seconds Instagram Photo: 10 Seconds  TV Ads: 6 Seconds TV Ads: 6 Seconds  Snapchat: 4 Seconds Snapchat: 4 Seconds  Average Human Attention Span (8 seconds) < Goldfish (9 seconds) Average Human Attention Span (8 seconds) < Goldfish (9 seconds)
  5. 5. Storytelling – What You’re MissingStorytelling – What You’re Missing AuthenticityAuthenticity VulnerabilityVulnerability Your WHYYour WHY HumanityHumanity ConflictConflict Life ChangesLife Changes SimplicitySimplicity
  6. 6. Your Strengths & WeaknessesYour Strengths & Weaknesses Do’sDo’s  Be honest and vulnerable Be honest and vulnerable  Have a point/perspective Have a point/perspective  Connect with your audience Connect with your audience  Use your personality Use your personality  Know your personal boundaries Know your personal boundaries  Take some risks Take some risks Don’tsDon’ts  Go against your beliefs Go against your beliefs  Be someone you’re not Be someone you’re not  Go off on tangents Go off on tangents  Stress about other bloggers Stress about other bloggers  Talk to just to talk Talk to just to talk
  7. 7. Build a FrameworkBuild a Framework Intro Conflict Life Change BOTTOM LINE: What’s the Point? Intro Conflict Life Change BOTTOM LINE: What’s the Point?
  8. 8. Basic Story Plot In a Tweet #ExplainAFilmPlotBadlyBasic Story Plot In a Tweet #ExplainAFilmPlotBadly
  9. 9. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
  10. 10. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
  11. 11. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences
  12. 12. Know Your AudienceKnow Your Audience Each platform tells a different story Each platform tells a different story
  13. 13. Storytelling BurnoutStorytelling Burnout How to Find Your Inspiration When You’re DONEHow to Find Your Inspiration When You’re DONE Get Offline Take a Break Everyday Life Current Events Creative Writing National Days Hot Trends Google Draft, Draft, Draft Think Outside of the Box Take Risks Push Your Limits Reevaluate Get Offline Take a Break Everyday Life Current Events Creative Writing National Days Hot Trends Google Draft, Draft, Draft Think Outside of the Box Take Risks Push Your Limits Reevaluate
  14. 14. Ask Your ReadersAsk Your Readers Facebook Polls Twitter Polls Instagram Stories Newsletter Blog Comments Facebook Polls Twitter Polls Instagram Stories Newsletter Blog Comments
  15. 15. Storytelling Through PhotosStorytelling Through Photos A Camera Editing Tools Eye for Emotion A Camera Editing Tools Eye for Emotion
  16. 16. InstagramInstagram • The photo tells the story. • 65% of top performing posts feature products • Photos generated by influencers have a 4.5-9.6% higher conversion rate • Posts with people perform 38% better than just product alone • The photo tells the story. • 65% of top performing posts feature products • Photos generated by influencers have a 4.5-9.6% higher conversion rate • Posts with people perform 38% better than just product alone
  17. 17. My Essential Photo AppsMy Essential Photo Apps • Snapseed • Photoshop Express • Lightroom CC • Photoshop Fix • VSCO • Lens Distortion • Color Story • PicMonkey/Canva • Layout by Instagram • Snapseed • Photoshop Express • Lightroom CC • Photoshop Fix • VSCO • Lens Distortion • Color Story • PicMonkey/Canva • Layout by Instagram
  18. 18. Why You Should Always Read the Fine PrintWhy You Should Always Read the Fine Print  Girl enters online writing contest in hopes of winning over new readers to join her crusade of saving the world, one mom at a time.  Girl wins said contest, only to find out that she is now doomed to be a speaker at blogger conference.  Girl must overcome her worst fear of public speaking, conquer the complicated realm of PowerPoint and rescue her fellow bloggers from years of “nobody reading their stuff.”  Girl enters online writing contest in hopes of winning over new readers to join her crusade of saving the world, one mom at a time.  Girl wins said contest, only to find out that she is now doomed to be a speaker at blogger conference.  Girl must overcome her worst fear of public speaking, conquer the complicated realm of PowerPoint and rescue her fellow bloggers from years of “nobody reading their stuff.”
  19. 19. TakeawaysTakeaways What’s the point of your story?What’s the point of your story? Who are you writing for?Who are you writing for? Build a framework.Build a framework. Where are YOU?Where are YOU? Take a risk.Take a risk.

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