Michele Missikoff
University Polytechnic of Marche, Italy
BIVEE: Business Innovation in Virtual Enterprise Environments, Scientific Coordinator
FInES Cluster Meeting
Brussels, May 6th, 2013
FINES CLUSTER POSITION PAPER
FInES Cluster Position Paper:
Embarking on New Research Orientations towards
Horizon 2020
CAPS – Collaborative Awareness Platforms

FINES CLUSTER POSITION PAPER
- CAPS -
Collective Awareness Platforms for
Sustainability and Social Innovation
“ICT systems leveraging the emerging
‘network effect’ by combining open social
media, distributed knowledge creation and
data from real environments ("Internet of
Things") in order to foster new forms of
social and business innovation. (EC 2012)

0 What is Awareness?
0 It is primarily a state of mind and, as such, lies on a different plane of, and
cannot be directly compared with, ICT solutions
0 For a winning enterprise Awareness implies a clear understanding of the
business and operating context, available resources, competitors, ...
0 Thus Awareness needs ICT solutions to be achieved
0 Awareness ICT support
0 Acquisition of factual data: from sensors, smart objects, people and
organizations
0 Aggregate, enrich, share, making sense of it: Big Data analytics, semantic
analysis and interpretation, statistics and simulation, ...
0 Support to: collective intelligence, group decision making, strategic thinking, ...
0 Awareness Tiers
0 From FACTS to DECISIONS to VALUE PRODUCTION: a 3 Tiers Architecture
0 Lower Tier: Data Acquisition (e.g., from Internet of People and Thinigs, from Data
Clouds, from Sensors Networks)
0 Aggregation Tier: derive valuable information / knowledge (e.g., with data analytics,
semantic search, statistical analysis, collective intelligence, ...)
0 Strategic Tier: support to human experts / managers for strategy building, decision
making, ...
FInES Cluster Meeting, May 6th, 2013 3

(i) Expanded knowledge bases, representing the business
domain and the (digital) enterprise, with its internal and
external resources: collectively created and used (Semantic
Wikis, ...), in the Open Cloud Knowledge Space
(ii) Enterprise rationale, including vision and strategies, best
practices and business rules (e.g., according to OMG-SBVR)
(iii) Knowledge lifecycle and the usage patterns modelling, the
different business actors with their semantic profiles, for
enhanced usability
(iv) Collaborative social networks, connecting communities of
smart interoperable entities, based on Internet of People and
Things (IoT), including FI & interconnected sensors networks
(v) Semantics-based solutions and Big Data Analytics methods, to
make sense of large data and knowledge bases, supported by
Linked Open Data, NLP solutions, Open Cloud Services, ...

FInES Cluster Meeting, May 6th, 2013 5
0 To Revamp the famous Lisbon Strategy
0 Transform EU economy and make it the most competitive Knowledge-based
Economy of the World ... But we are still waiting...
0 Why Knowledge-based Economy did not meet the objectives?
0 We have the technology, but ... It is just part of the solution
0 Invent new paradigms and models: 360 Innovation
0 New socio-economic paradigms (from market-centric to people-centric, Beyond
GDP)
0 New development models (from consumerism to sustainability, Low Carbon
economy) and social relationships (new value systems and behavioural patterns)
0 New cultural and social integration (from divergence to synergised differences,
new forms of IPR, Creative Commons, ...)
0 New breed of enterprises (see Qualities of Beings of FInES RR)
0 Leverage on the rich diversity
All the above can be achieved only if we are AWARE of the power of cross-
fertilization, community building, crowdsourcing, collective intelligence,
integrating
0 Culture, Digital technologies, Socio-economic systems

6
0 CAPS as a key enabler for the European Knowledge-based
Economy
0 Transform the way people interact, exchange ideas, aggregate for common
objectives
0 Transform the way we acquire, organise, distribute, use the knowledge
0 Towards a culture of innovation and social cohesion
0 People-centric approach to CAPS
0 Designed and develped around the people’s needs
0 Towards a ‘humanistic’ design theory
0 Enterprise-centric approach to CAPS
0 Conceived to support the emerging of a new breed of enteprises (see FInES
Research Roadmap)
0 Collective Intelligence, everyone entrepreneur, collaborative networking, ...
0 Open Knowledge and Semantics technologies for Awareness
0 Develop a new discipline merging from ICT, AI, SSH, Economy & Business, ...
0 Science Base for new forms of adaptable, self-regulated, complex Cyber-
physical systems

7
0 Pushing forward the key socio-technological research lines
0 Mix and match traditional academic disciplines
0 Make ‘soft’ and ‘hard’ sciences interact and cooperate
0 Change the value systems and rewarding paradigms
0 Promote a socio-technological paradigm shift
0 Proceed beyond the market-driven economy
0 Promote development in a scenario of limited growth
0 New cultural and social integration (from divergence to synergised
differences)
0 Adopt a Cross-disciplinary approach
0 Cross-domain research initiatives
0 Rebuilding an unitary view of the enterprise, through it full digital
transformation
0 Opening of enterprise boundaries, to promote Open Innovation, crowd
sourcing and social integration
0 Economic, social, environemntal sustainability should be systematically
sought, at individual and community level:

Join Us!
www.fines-cluster.eu
FINES CLUSTER POSITION PAPER
THANKS FOR YOUR ATTENTION!
PRESENTER: MICHELE MISSIKOFF
(MICHELE.MISSIKOFF@IASI.CNR.IT)
CONTRIBUTORS: JESPER THESTRUP, MARGARETHA MAZURA
MAN-SZE LI, & FINES CREW