How is your organization responding to today's and tomorrow's stakeholders expectations on sustainability reporting? And how can you improve? In a joint webinar with strategic communication agency FINN and business sustainability ratings agency EcoVadis, we look at ESG best practices that organizations can adopt to meet stakeholder expectations, build resilience, and drive positive impact across the value chain. Specifically, EcoVadis and FINN will show what best in class sustainability reporting and procurement look like. In this presentation you will learn: - Which organizations are best in class in communicating sustainability policies, mapping/measuring them and reporting about it to stakeholders - Insights on ESG reporting trends, regulatory developments and evolving stakeholder expectations - Corporate sustainability practices and performance measurements - The growing importance of the supply chain and the so-called 'scope 3' reporting - Practitioner perspectives on sustainable procurement, reporting and communication

1. x Ecovadis webinar:
Sustainability reporting in 2022: trends and insights
Webinar

2. Kristien Vermoesen
• Founder and managing partner FINN
• Communication strategist for companies such as Deloitte, Atlas
Copco, Edenred,...
• Keynote speaker and writer on sustainability, thought leadership,
integrated communication & crisis communication
• Background in journalism & communication
I’m also
• Ambassador for Female Entrepreneurship
• Board & advisory board member

3. 3
3
EcoVadis | Senne Vanderstraeten
Senne Vanderstraeten
svanderstraeten@ecovadis.com
+33621895820
● Business Manager Benelux
● Background in SaaS solutions
● At EcoVadis since 2019

4. 4
4
A Trusted Partner – 14 Years in Supply Chain Sustainability
800+ ECOVADIANS, 52 NATIONALITIES
Rated #1 by the SPLC
Committee on Supplier
Ratings (COSR)
Awarded highestscore and
largest coverage among all
sustainability rating providers
Paris ● New York ● London ● Hong Kong ● Toronto ● Mauritius ● Warsaw ● Tunis ● Dusseldorf ● San Francisco ● Melbourne ● Tokyo
Featured for four
consecutive years in the
Spend Matters Almanac
Procurement Leaders
Awards – finalist for
Best New Procurement
Technology

5. FINN: A driven, multidisciplinary team based in Brussels

6. Why are we talking
about this now?

7. Growing expectations from stakeholders

8. It won’t do anymore to say ‘it was not us’

9. Growing pressure from policy

10. Growing expectations from investors & banks (Sandy Boss, BlackRock)

11. More and more definitions & standards
EU taxonomy
Science-Based Targets initiative
Scopes 1, 2, 3 (GHG Protocol)

12. Poll: what about you
and the organisation
you work for?

13. Question
Do you use a
specific
measurement
methodology?

14. How do
organisations react
to those
expectations?

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2021 Sustainable Procurement Barometer benchmark report
Identified a “Leaders” cohort based on attributes such as policy scope, management commitment, Coverage, and
Depth of Integration into strategy and processes

17. 17
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Barometer - A Shift in Priorities for Procurement

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19
Sustainability Theme Focus - Overall (entire respondent audience)

19. 20
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Leaders Shifting Sustainability Focus Compared to Non-leaders

20. 21
21
Sustainable Procurement Barometer
We take sustainability
performance into
considerationwhen
selecting new suppliers
and renewing supplier
contracts
We include
sustainability
criteria in
RFP/RFX/tenders
Sustainability
performance is
addressed in our
Supplier
Relationship
Management
We look at
sustainability
performance when
implementing
incentive programs
for suppliers
We include
sustainability
criteria in ordering
systems and
catalogs
We discontinue
cooperation with
suppliers that fail to
improve their
sustainability
performance
How has your organization integrated sustainability criteria into procurement processes?

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Leaders Gain More Benefits
Mitigating risks
Increasing resilience
Increasing sales revenue due to
improved reputation
New innovative, sustainableproducts
and services
Saving costs
Improving procurement metrics
Improvement in procurement / SC
department talent retention
Improved ranking in sustainable
financial indices
Benefits of Sustainable Procurement: Leaders vs. Non-Leaders

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Large vs. Mid-size Tools & Tactics

23. How do
organisations ‘talk’
about this?

24. FINN research: communication on carbon footprint in 2020 and 2021

25. FINN research: criteria for the ranking

26. From 2020 to 2021: there is clear progress (despite COVID)

27. From 2020 to 2021

28. The horizon shortens
2050

29. The horizon shortens
2050

30. The horizon shortens
2025
2050

31. What stakeholders thought about this...

32. CEO comm in COVID times: ‘soft’ topics in free fall
In ‘COVID’ year 2020,
CEOs ‘retreated’ to core
business topics (products
& services) and of course
on market insights – both
strongly linked to Covid.
CSR (diversity,
sustainability, etc.) were
left largely untouched by
major communicators.

33. How to implement
this? What to learn
from ‘the best’?

34. Include your leadership
Example: Colruyt

35. Be clear on measurement methodologies
Example: Solvay

36. Make it ‘readable’ for different audiences
Examples: UBC, Umicore, Colruyt
High-level, clear, simple
In-depth, detailed
Storytelling to make it real

37. FINN case: Jan De Nul annual report
Make it readable for people that have 5’, 15’, 50’ (probably the bankers)

38. FINN case: Spadel sustainability communication
Make it ‘insightful’

39. Show the people working in the company
Example Umicore

40. Don’t fear vulnerability

41. How to get started

42. Start with a clear roadmap

43. Case: sustainability report Vandersanden

44. 360° communication to maximize the impact of Vandersanden’s sustainability report
Channels:
• Dedicated landing
page on
Vandersanden
website
• Press
• Social media
• Newsletters

45. x Spadel
Communication Carbon neutrality
Case

46. Repetition of same messaging across all channels
Integrated
communication across all
channels:
- Owned media
- Social media
- Earned media
- Corporate video
- Sales materials

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Document Classification: EcoVadis Public 51
51
Sustainability is at the fulcrum of 3 key levers of procurement value
• Brand protection
• Supply chain continuity
• Avoid fines / litigation
• Access a broader budget
• Identify & leverage
supplier innovations
• Attract and retain key
talent
• Opportunity for supplier
rationalization
• Reduced administrative
costs
• Focus on TCO
Cost
Reduction
Risk
Mitigation
Value
Creation

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52
EcoVadis Ratings are recognized globally

49. About FINN

50. Ronnie Leten, Global President and
CEO, Atlas Copco
“What
differentiates
FINN is that
you make me
think. That‘s
rare - and
valuable.”

51. Focus + presence

52. Offering

53. FINN research & rankings
Check out our
blog on
finn.agency to
learn more on
sustainability,
CEO & corporate
communication

54. Liked this
webinar? Don’t
hesitate to share!

55. Kristien Vermoesen
Managing Partner
Kristien.vermoesen@finn.agency
FINN Public Relations
Koolmijnenkaai 62, B-1080 Brussels
T + 32 2 513 22 89, F+32 2 203 22 89
info@finn.agency, www.finn.agency