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For Millennials, Breaking Up With Banks Isn't Hard To Do

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Explore the latest FICO research infographic to learn about the digital generation.

Publicada em: Economia e finanças
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For Millennials, Breaking Up With Banks Isn't Hard To Do

  1. 1. Millennials are more fickle by far. Nearly 2x more likely to close all accounts and switch primary financial institutions this year than they were last year. 2-3x more likely to close all accounts with their primary financial institution and switch banks vs. other age groups. High fees #1 reason consumers switch. Bad apps make Millennials 2x more likely to switch.* *2x mobile switching vs. overall US population. 25–34-year-olds: Here are the 2 reasons for Millennial customer churn. Fraud management impacts customer loyalty. Done well it is a positive, done badly Millennial customers will leave. When fraud is handled well, Millennials are 2X more likely to recommend the bank to friends, family members or colleagues. One in three Millennials who experienced fraud closed all accounts. Download our complete research report to learn more. FICO is a trademark or registered trademark of Fair Isaac Corporation in the United States and in other countries. Other product and company names herein may be trademarks of their respective owners. © 2016 Fair Isaac Corporation. All rights reserved. 4246IN_EN 06/16 PDF

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