MILLENNIALS

CURRICULUM

IN POLAND
They are almost 6 MILLION consumers:
75% of them are employed
76% are buying products in retail networks
*data for TG: 25-35

TOGETHER_WE_CAN_DO_EVERYTHING
WE_LIVE_IN_AN_INTERCONNECTED_WORLD
OPTIMISTIC_FUN_INDIVIDUALISTIC
WANT_TO_ACHIEVE_“SOMETHING”_IN_LIFE
INSTEAD_OF_“THINGS”>>>WE_CHOOSE_EXPERIENCE
CREATIVITY_AND_ADAPTATION
WE_VALUE_OUR_FREE_TIME
O V E R D O S E _S T I M U L AT I O N
ADDICTED_TO_NOVELTY
LOW_WORK_DISCIPLINE>>>DEMANDING ATTITUDE
NOW!!!_ALWAYS ON/ COMMUNICATING

58%
more college students scored higher on
a narcissism scale in 2009 than in 1982.
40%
believe they should be promoted every
2 years, regardless of performance.
They are fame-obsessed:
in the US, in 2007, 3x more as many
middle school girls would prefer to be
a personal assistant to a famous person
than a Senator.

LIFESTYLE
• Earn to spend
• Balance work and life
• Highly tolerant
• Diversity focused
• Global and Networked
• Believe that because of technology,
they can work flexibly anytime, anyplace
• Travellers, sabbaticals are requested
more by this generation
• Need to be always stimulated

OBSESSED WITH
TECHNOLOGY/ LIVE TECHNOLOGY
76% has a smart phone
87% of millennials use between 2 and 3
tech devices at least once a day
96% uses Social Media

On average:
Adults check their mobile 30 TIMES/ DAY
Millennials check their mobile 150 TIMES/ DAY
They spend 177 MINUTES ON THEIR PHONE/ DAY,
meaning a session is 1 MINUTE 10 SECONDS LONG!
BUT TO PUT IT
INTO PERPECTIVE

VIRTUAL
REALITY
Constant approval of their friends/ followers,
living under their influence:
• Posting pictures
• Constantly checking-in from bars, restaurants, concerts…
• Constantly interacting, but almost entirely through
a screen, they turn themselves into a brand
Quantified self:
• Record and post their workout with Nike, Endomondo
• High importance is given to number of friends/ likes/ posts

F O M O
FEAR OF MISSING OUT

RELATION
WITH BRANDS
• Suits MY life-style!
• Personalization
• Brand experience
• Transparent
• Share they brand preference
over social media or online

RELATION
WITH BRANDS

RELATION
WITH BRANDS
Blogs.
33% of millennials rely mostly on blogs before they make a purchase,
compared to fewer than 3% for TV news, magazines and books.
Engage with brands on social networks.
62% of millennials say that if a brand engages with them on social networks,
they are more likely to become a loyal customer. They expect brands to not
only be on social networks, but to engage them.
CSR.
75% said that it’s either fairly or very important that a company gives back to society
instead of just making a profit. Millennials love brands that support their local
communities and would rather purchase from them than competitors.

HOW TO CREATE
CONTENT FOR
MILLENIALS?
• Design for seconds
• Is it entertaining?
• Storytelling
• Mobile looks and interactivity
• Content snippets
• Shareability
• Influencers

KIA#AddPizzazz

KIA#AddPizzazz

KIA#AddPizzazz

Idea Bank’s Idea Hub is an experimental
bank branch designed with a view to
meeting its corporate clients’ needs,
mostly small business owners:
• Spaces available for entrepreneurs, who are
invited to take full advantage of the co-working
area and the bookable conference rooms.
• Showrooms, mainly intended for entrepreneurship
training sessions and meetings with
the bank’s representatives.
• All necessary office facilities (printers, scanners,
copiers), unlimited Wi-Fi, business TV,
daily updated economic press and free coffee.
• Efma’s innovation of the month award.
IDEA HUBWORK AND LIFE BALANCE

Getin Bank has prepared an innovative
solution for the Polish Scouting Association:
Electronic cans fundraising, equipped with
a terminal for contactless payments.
Getin Bank representative:
„For several years, we are the first on the market
to introduce global technologies: a card with
display, store receipts in a mobile application,
a payment card , which authorizes fingerprint etc.
We believe that modern technologies are there
so that, people lived more easily & safely.
Box with the function of proximity to innovation
in exactly the same spirit.”
GETIN BANK
SOCIALY SENSITIVE

THANK YOU