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Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Investments




Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Too BIG to ignore.
                                                             Indonesia is the
                                                             largest country in
                                                             SEA.
                                                                  30
                                                             More than

                                                             percent of
                                                             the population.




Copyright ©2012 Merah Putih Incubator. All Rights        Source: Wikipedia as of May 2012
                  Reserved
Internet population is
                                        The LARGEST.




Copyright ©2012 Merah Putih Incubator. All Rights   Source: Internet World Stat as of May 2012
                  Reserved
Internet penetration still
      BELOW potential.
Copyright ©2012 Merah Putih Incubator. All Rights   Source: Internet World Stat as of May 2012
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
33 provinces, more than 13,000 islands,
                 LOGISTIC nightmare (and opportunity)

Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
While Mobile
                                                    penetration is very high
                                                    and more people are
                                                    connected to the
                                                    internet through
                                                    mobile, mobile
                                                    commerce is yet to take
                                                    off.

                                                    The main reason being
                                                    is the lack of good
                                                    solution for mobile
                                                    payments.

                                                    E-wallet solution from
                                                    operators are not ideal
Copyright ©2012 Merah Putih Incubator. All Rights   for e-commerce
                  Reserved
Credit card penetration is still very low, with high
                      level of fraud. iPhone is also not widely adapted.
                      So Square might have hard time here.

Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Jumio on the other hand, straight forward and more
     secure, might have better chance.
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved
@antonnyliem
                                 Mindtalk: @smutz


Copyright ©2012 Merah Putih Incubator. All Rights
                  Reserved                          Images credit: Shuttersto

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2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Editor's Notes

  1. What can I say? We’ll discuss about it more later.
  2. Merahputih started in 2010 (operation was from 2009)Merahputih means red and white the flag of indonesiaAim to build indonesia digital sceneBelief indonesia will go from consuming, sharing to transactionWe invest, provide space and infrastructure, mentoring and management
  3. When you talk about Asia, you talk about everythingByt then there’s south east asia. That’s excluding india, china, japan and koreaSEA is huge, 11 countries, combined are bigger than US
  4. There’s a total of more than 157 million and growing internet users in SEA
  5. Compared to the developed country, most of the emerging markets still to reach the 30% penetration sweet spot
  6. Historically commerce has always been SOCIAL. People dealing with People. Mistakes 101 in early E Commerce or even up to now, is most of them for some reason left out the HUMAN/ USER factor in it, or lack there of. People likes to trade, buy, sell, transact with other people. For recommendations, suggestion, advice, and referral.And now thanks to Mark and his FB, he has painted and mapping a humanly social graph where it uses social activities, behavior online, interest and likes into our pool of target market