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LESSON 1 - INTRODUCTION TO MIL.pptx

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LESSON 1 - INTRODUCTION TO MIL.pptx

  1. 1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) • Communication, Media, and Information • Media and Information Literacy (MIL) MEDIA AND INFORMATION LITERACY (MIL)
  2. 2. FORMATIVE ASSESSMENT: RECITATION • What is communication? • Why do we communicate? • How do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
  3. 3. Communication the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org) WHAT IS COMMUNICATION?
  4. 4. WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/ NON-VERBAL COMMUNICATION VERBAL COMMUNICATION •Oral •Written • Signs • Symbols • Colors • Gestures • body language • facial expressions
  5. 5. PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html
  6. 6. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)
  7. 7. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/
  8. 8. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/
  9. 9. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
  10. 10. Formative Assessment: Recitation • Why is communication a process? • What are the important elements of communication? • How can we achieve an effective communication with other people?
  11. 11. PICTURE ANALYSIS
  12. 12. PICTURE ANALYSIS
  13. 13. How is communication affected by media and information? INFORMATION  data, knowledge derived from study, experience, or instruction, signals or symbols  knowledge of specific events or situations MEDIA  Communication Tools Communication
  14. 14. FORMATIVE ASSESSMENT: RECITATION  How do you use Facebook as a tool or medium for communication?  How did Facebook affect or change the way we communicate with other people?
  15. 15. FORMATIVE ASSESSMENT: RECITATION  How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?
  16. 16. SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
  17. 17. TERMS TO UNDERSTAND • The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy • The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy • The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy Source: MIL Curriculum for Teachers by UNESCO, 2011
  18. 18. CLASS DISCUSSION Guide Questions 1. What are the basic components of Media and Information Literacy? 2. What is Media Literacy? Information Literacy? Digital literacy? 3. How are these literacies connected or related to each other?
  19. 19. Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?
  20. 20. MEDIA AND INFORMATION LITERACY (MIL)
  21. 21. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013 Media and Information Literacy (MIL) refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
  22. 22. Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information. Media And Information Literacy (MIL) Curriculum Guide By DepEd
  23. 23. The K to 12 Toolkit (2012) by DepEd Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
  24. 24. FORMATIVE ASSESSMENT: Define media, information, and digital literacy in your own words and give at least 3 example scenarios in each.

Notas do Editor

  • My presentations are designed for one meeting with double periods.
    Please check out my notes in some slides.
  • Emphasized in the first definition that communication can be verbal and non-verbal.
    Emphasized in the second definition the idea of exchanging not only information but feelings and the idea of communicating for understanding.
  • Source: http://communicationtheory.org/types-of-communication/

    There are 2 basic types of communications:

    Verbal Communication and Non-Verbal Communication

    Verbal Communication

    The communication happens through verbally, vocally or through written words which express or convey the message to other is called verbal communication.

    Example: Baby crying (vocal) is verbal communication which express the hungry or pain through vocally.

    Verbal communication has two types

    A. Oral Communication

    B. Written Communication

    A. Oral Communication: A communication which happens through word of mouth, spoken words, conversations and also any messages or information are shared or exchanged between one another through speech or word of mouth is called oral communication. Example: Public speech, News reading, Television, Radio, telephone and mobile conversations.
    oral communication

    B. Written Communication: A communication happens through any word written or often written sign which refers the languages uses in any medium is called written communication. Example: Simply any hand written, typed, Newspaper, printed word documents, letters, books and magazines.
    written communication

    Non-Verbal Communication: Any communication without word of mouth, spoken words, conversation and written languages are called Non-Verbal Communication. It happens through signs, symbols, colours, gestures, body language or any facial expressions are known as non verbal communication. Traffic signals are one of the best examples for non verbal communication.
  • What is medium?
    Media is the plural of medium, or ways to communicate information. (http://www.yourdictionary.com/media#sUfxU1eT1j41M5zt.99)
    Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. (http://www.businessdictionary.com/definition/media.html)

    Read more from this website
    http://communicationtheory.org/lasswells-model/
  • Read more about this from this website
    http://communicationtheory.org/shannon-and-weaver-model-of-communication/
  • Osgood- Schramm Model Of Communication
    Communication is a two way process where both sender and receiver take turns to send and receive a message.
    The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.

    Read more from this website
    http://communicationtheory.org/osgood-schramm-model-of-communication/
  • Read more from this website
    http://communicationtheory.org/berlos-smcr-model-of-communication/
  • Process is a series of actions that produce something or that lead to a particular result
    Source: https://www.merriam-webster.com/dictionary/process

    DEFINITION
    The term communication process refers to the exchange of information (a message) between two or more people.
    There are many different models of the interpersonal communication process, but here are some of the key elements:
    the sender or communicator (the person who initiates a message)
    the receiver or interpreter (the person to whom a message is directed)
    the message (the verbal and/or nonverbal content that must be encoded by the sender and decoded by the receiver)
    the channel (the medium by which the message is delivered and received)
    the context (the setting and situation in which communication takes place)
    noise (anything that interferes with the accurate expression or reception of a message)
    feedback (a response from the receiver indicating whether a message has been received in its intended form)
    Put simply, effective communication takes place when a sender's message is fully understood by the receiver.
    Source: https://www.thoughtco.com/what-is-communication-process-1689767
  • What is the message in this illustration?
    Do you agree with this illustration regarding communication? Why or why not?
  • Guide Questions
    1. What is the message all about?
    2. Do you agree with the message?
    3. What important lesson can we derived from this poster?

  • Values Integration:
    “My belief is that communication is the best way to create strong relationships.” - Jada Pinkett Smith
    Source: http://www.brainyquote.com/quotes/topics/topic_communication3.html

    “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.”
    Source: http://www.brainyquote.com/quotes/topics/topic_communication.html
  • Do you agree with this statement? Why or why not?
  • Why is it a composite concept?
  • Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems.

    Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.

    Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used.

    http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/


  • Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems.

    Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.

    Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used.

    http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/

  • The K to 12 Curriculum is focused on the learner’s acquisition of the 21st century skills. One of which is information, media and technology skills. ( Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf)

    Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.
    Source: http://www.unesco.org/new/en/communication-and-information/capacity-building-tools/media-and-information-literacy/

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