FADEL ARC Presentation for DAM LA TechLab
Whether you’re taking a simple polaroid or you’re creating a complex campaign for P&G your rights can get very complicated. They are increasingly bound to have more complexity to the rights contain within them. A “simple” photo might have photographer rights, a brand or trademark that’s included in the image, a model with certain likeness usage restrictions. A more complex video or commercial spot might also include voice-over actors or music which has distinct rights tied to it. Combine this complexity with the need to get campaigns and products to market faster than ever before, and you’re often faced with bottlenecks and dependencies. This is where technology can really help you, with workflow, integrations and automation that can help empower your employees. If you can automate and streamline the digital asset life-cycle, you’ll gain productivity, faster time-to-market and you’ll be more competitive. By bridging the usage rights, which are typically defined during a contract process with the assets which are typically ingested through editorial you can get a full view at the asset level of the rights tied to that asset. And if you give the ability to users to query that data to obtain clearance answers during their production or campaigning process, then you can speed time to market, mitigate risk, and remain compliant with talent and rights holder agreements. You’ll also get a better view of your world through analytics and reporting. This just happens to be exactly what our product ARC does. ARC helps you clear assets in real time based on rights data stored in a cloud based repository. It integrates easily via web services to your DAM, MAM or other content systems It stores asset level rights as well as global rules and restrictions (i.e. business rules or mandates) It can capture payment or acknowledgement obligation (supports ODRL). Employs pre-fab industry rights models, but allows for configuration. Provides searching, reporting and clearance visibility.
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FADEL ARC Presentation for DAM LA TechLab
- 1. FROM PHOTOSHOOT TO GLOBAL CAMPAIGN CLEARING THE WAY FOR YOUR DIGITAL ASSETS Gregg Guest, VP of Product Management, FADEL | @GreggGuest
- 5. THE NEED FOR SPEED Empower your teams with less hassle, better productivity and faster time-to-market
- 6. ARE YOU PREPARED TO GAMBLE? Avoid the potential risk of litigation by eliminating mystery during the creative process
- 7. GOT TALENT? Leverage talent effectively by understanding what assets & asset rights you have globally
- 8. WHY FADEL ARC Clear assets real-time based on usage rights Integrate into your systems and process Set global rules and restrictions Capture payment obligations & talent acknowledgements Leverage out-of-the-box industry templates Make business decisions with analytics
- 9. A SIMPLE ANSWER TO COMPLEX QUESTIONS Can we use this asset in Europe? Can we use this image for our social media campaign? When does the music license expire? What assets are available for use right now? Can we feature this model with this brand?
- 10. TIE ASSETS & RIGHTS INFO Usage Rights ARC connects digital IP data with usage rights information real-time in the Cloud Clearance Accelerated asset discovery and clearance Faster time-to-market with less compliance risk Digital IP Analytics Rich data around IP clearance & usage Business intelligence & visibility to marketers AUTOMATE CLEARANCE
- 11. A GROWING ECOSYSTEM ARC can be used standalone or integrated with your 3rd party systems – from DAMs, MAMs CMSs, Brand Management Platforms, Rights Management Systems and more – to seamlessly fit into your workflow.
- 12. FADEL ARC CONNECTOR FOR ADOBE EXPERIENCE MANAGER
- 13. FADEL ARC CONNECTOR FOR BOX
- 14. ADSTREAM PLATFORM WITH RIGHTS CLEARANCE BY FADEL
- 15. FADEL ARC CONNECTOR FOR OPENTEXT
- 16. FADEL ARC CONNECTOR FOR COGNIZANT ASSETSERV
- 17. FADEL ARC CONNECTOR FOR ADAM
- 18. FADEL ARC ENABLES YOU TO Navigate Complex Usage Rights Avoid Improper Usage Create Rapid-Fire Campaigns Reuse Content
Editor's Notes
- Whether you’re taking a simple polaroid or you’re creating a complex campaign for P&G your rights can get very complicated.
- After the laborious task of finding the perfect assets, whether in one location or many, do they then struggle to know if they can use it. What next? Is it manual. Are they calling around? Or worse, are they taking risks? Faster Time-to-Market of Digital Product Fast forward your process
- Avoid the potential risk of litigation. Comply. Too often teams take risks, often without realizing it. And there are many examples of litigation that has cost agencies or companies millions…. Examples below. Why not eliminate risk at the front. Michael Jordan – was awarded $8.9 million from grocery store chain for invoking his name without his permission Lionsgate – sued for $10 million by Jillian Michaels for breaches in content distribution on YouTube Sirius XM – agreed to pay $210 million to settle a case with major record labels over oldies music the company has aired Diageo – $50 million relicensing deal based on sales infringement
- Optimizing Your Investment in Talent Assignments – understand what you have and rights you have globally; For example a company/agency may commission the same type of work across different countries because they don’t have visibility into what they talent contracts they have and assets they own worldwide.
- Optimizing Your Investment in Talent Assignments – understand what you have and rights you have globally; For example a company/agency may commission the same type of work across different countries because they don’t have visibility into what they talent contracts they have and assets they own worldwide.