Start-Up Techniques for Journalists and Newsrooms
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VRT Start-Up Presentation International Journalism Festival Perugia, 2016
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Start-Up Techniques for Journalists and Newsrooms
- 1. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com PERUGIA JOURNALISM FESTIVAL 2016 @ezraeeman Start-Up Thinking for Journalists & Newsrooms
- 2. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman VRT
- 3. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman
- 4. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman Pioneering for tomorrow’s VRT
- 5. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Pioneering for tomorrow’s VRT
- 6. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of making new news products, formats & concepts
- 7. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com empathy insights ideas prototyping validation Design Thinking/Lean
- 8. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com EMPATHY
- 9. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com INSIGHTS
- 10. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com IDEA
- 11. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com IDEA
- 12. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com PROTOTYPE
- 13. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com VALIDATE
- 14. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com empathy insights ideas prototyping validation Design Thinking/Lean Measure Learn Build Understand/Explore/Develop
- 15. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Design Thinking/Lean Stories Processes Product/ Format Culture
- 16. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Examples.
- 17. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Give VRT an essential place in the life of the Youtube generation #news, #digital
- 18. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format
- 19. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things
- 20. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, But…
- 21. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication – label – content - formats
- 22. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication – label – content - formats
- 23. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From editions to flow
- 24. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From editions to flowwebsite - facebook - youtube - snapchat publication website - facebook - youtube - snapchat publication
- 25. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication – label – content - formats
- 26. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From 6things to Sambal
- 27. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From 6things to Sambal label
- 28. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication – label – content - formats
- 29. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation
- 30. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation content
- 31. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation contentcontent
- 32. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Sambal B beautiful E entertaining S serious L LOL A amazing G geeky #news content
- 33. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 34. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication – label – content - formats
- 35. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 36. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Ninjanieuws
- 37. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman Ninjanieuws
- 38. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 39. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 40. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman ?
- 41. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com level that fills the need of users. Time Performance legacy media disruptors Innovation at two speeds.
- 42. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com News Lab News Impact Team Teamleader: Chief Creative Developer User Insights Visual Creative (Video) UX/Front-End Journalist Rotation News Next HUB Teamleader: ER Journalist Journalist Visual Creative (Grafisch) Analytics Creative Dev Mixed Team
- 43. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Mixed Team 1/3 Newsroom 1/3 VRT Start-Up 1/3 Freelance
- 44. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Timing GO DC FASE 1 FASE 1 FASE 2 1/2/16 31/4/16 31/7/16 • Recruting • Location • Practical • Insights & Analytics • Systems • NL + NI: Maximal Impact • NL: Long Term • NI: Itterations EVALUATION S1 S2 S3 S4 S5 S6 S7 S8 S9 S10 S11 S12
- 45. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Assumptions Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Assumptions Build Test Measure Insights
- 46. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Mapping Priorities High Need Low Need Easy Difficult Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart
- 47. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Formats & concepts
- 48. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Social Video
- 49. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Lab: Workflow – Process - Tooling
- 50. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com
- 51. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Resultaten 2015 vs Hub REACH r r x6 LIKES COMMENTS SHARES c g q c g q x24 x14 x30
- 52. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com 4 Quick Wins 7 A a2 Native Video = Unfair Advantage. Social Templates with #Hub Tools. Content Mix For Social. s FB Live.
- 53. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way to asses stories
- 54. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com file:///.file/id=6571367.26661321 @ezraeeman
- 55. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com file:///.file/id=6571367.26661321 @ezraeeman
- 56. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of making stories
- 57. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 58. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 59. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 60. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 61. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of teaching journalism
- 62. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 63. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 64. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A framework for newsroom change
- 65. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 66. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way to build a community.
- 67. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com
- 68. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com One More Thing!
- 69. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com journalismtools.io
- 70. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com
- 71. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com
- 72. email@nextgeneration.comÝ Contact: 123 456 789 www.nextgeneration.com Thank You @ezraeeman @Journalism2ls