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Pitch Deck Template
Adapted from Crowdfunder.com
General:
Your pitch deck represents your company, so design and
presentation is important
Common Mistakes:
• Too many slides and too much information or text on each
slide
• Not giving competitors enough credit – we are smart people
and can easily find out whether you have real competitors
• Bad assumptions – make sure you can back up all your
assumptions with data or research
These guidelines are the basic foundation of what we expect to
see during a pitch, please use and adapt them to suit your own
company
Your Company Name
Your Company Logo
Overview
• Brief description of your company
• What is your product?
• Have you launched yet?
• Describe your business in 140 characters
Team
Your Name
• Your role in the company
• Your work experience
• Your education
• Your achievements
Co-Founder’s Name
• Your role in the company
• Your work experience
• Your education
• Your achievements
PHOTO OF
YOU
PHOTO OF
YOUR CO-
FOUNDER
The Problem
• What is the current problem that your target
market is facing?
• Be specific and try to identify what exactly are
the ‘pain points’ being experienced
• Make sure that the ‘pain points’ you are
solving are ones that your competitors are not
directly addressing, or are not adequately
addressing
The Solution
• What is your solution?
• How is your company directly addressing ALL
of the ‘pain points’ you mentioned in the
previous slide?
• How is this solution unique and different from
any other solution
• Clearly differentiating your solution from an
alternative is key to a successful pitch
Demo
ADD ANY EXISTING PICTURES OR
VIDEOS OF YOUR PRODUCT HERE
Market Opportunity
• On this slide you need to address two major
points:
1. What is the overall market size that your
product/company hopes to capture?
• How do you position your company within the market ?
• How much are people or business currently spending in the
market ?
• To forecast the size of your market use the bottom up
approach
2. Who are your target customers?
• What demographic are you trying to reach? You can narrow
it down by age, gender, location, income level, interest, etc.
• How many customers do you have? How many could you
reach?
• How much can/would they pay for your product or service?
Marketing and Growth Strategy
• What is your marketing strategy?
• How will you reach and encourage people to
join your service/platform/product?
• How do you plan to expand beyond your
initial target customers?
Revenue Streams
• List your revenue streams here and explain them
• Basically, how will you make money and how
much do you think you will be able to make?
• When you make assumptions, be sure to note
them
• Give us your prices as well as your projected
revenue
• If you have a subscription or freemium model,
you should specify which features come with
which level
Traction/Achievements
• Add in any achievements (e.g. July 2015 - Won
Second Place in MENA Pitch Competition)
• Number of viewers, users, and/or customers
• Growth of engagement or revenue over
weekly, monthly and etc.
• The achievements you list on your timeline
should be related to your product or company,
your personal achievements should go on the
‘Team’ slide
Competitive Landscape
YOUR
COMPANY
COMPETITOR
1
COMPETITOR
2
COMPETITOR
3
COMPETITOR
4
KEY
FEATURE 1 ✔ ✖ ✔ ✖ ✖
KEY
FEATURE 2 ✔ ✖ ✖ ✔ ✔
KEY
FEATURE 3 ✔ ✖ ✔ ✔ ✔
KEY
FEATURE 4 ✔ ✔ ✖ ✖ ✖
KEY
FEATURE 5 ✔ ✔ ✔ ✔ ✖
Roadmap (Timeline)
• List a timeline of the development of your
product or company so far (e.g. June 2015 -
Minimum Viable Product released)
• Include upcoming milestones you would like
to reach (e.g. December 2016 - Release full
version of product)
• Include a 3 month plan on how you plan to
execute
Financials - First Three Months
Month 1 Month 2 Month 3
Total Revenues – THE AMOUNT OF MONEY YOUR
COMPANY IS MAKING
From Revenue Stream 1
From Revenue Stream 2
From Revenue Stream 3
Cost of Sales – HOW MUCH IT COSTS TO
PRODUCE YOUR PRODUCT/SERVICE
Gross Profit – YOUR REVENUE MINUS YOUR
COST OF SALES
Gross Profit Margin – YOUR GROSS PROFIT
DIVIDED BY YOUR REVENUE (%)
General and Administrative Expenses
Salaries
Website
Marketing
Rent
Other
Net Profit – YOUR GROSS PROFIT MINUS YOUR
GENERAL AND ADMINISTRATIVE EXPENSES
Net Profit Margin - YOUR NET PROFIT DIVIDED
BY YOUR REVENUE (%)
Financials – First Four Years
Year 1 Year 2 Year 3 Year 4
Total Revenues – THE AMOUNT OF
MONEY YOUR COMPANY IS MAKING
From Revenue Stream 1
From Revenue Stream 2
From Revenue Stream 3
Cost of Sales – HOW MUCH IT COSTS TO
PRODUCE YOUR PRODUCT/SERVICE
Gross Profit – YOUR REVENUE MINUS
YOUR COST OF SALES
Gross Profit Margin – YOUR GROSS
PROFIT DIVIDED BY YOUR REVENUE (%)
General and Administrative Expenses
Salaries
Website
Marketing
Rent
Other
Net Profit – YOUR GROSS PROFIT MINUS
YOUR GENERAL AND ADMINISTRATIVE
EXPENSES
Net Profit Margin - YOUR NET PROFIT
DIVIDED BY YOUR REVENUE (%)
Financials- For the First Year
• Please attach an excel sheet of a detailed
projected income statement for the first year
The Ask
• List here the funding required for the first
three months and for the first year (e.g.
11,000 JD for the first three months, 30,000 JD
for the first year)
• Explain what it will be used for
• List the milestones you hope to achieve in this
period with these funds
Summary
• Give a final impression by highlighting the
main features of your product and why exactly
we should invest in it over similar products
• Explain what makes it different and unique,
how it stands out and how your team is
qualified to lead it
Your Company Name
Your Company Logo
“Your Company Slogan”

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Pitch deck template

  • 1. Pitch Deck Template Adapted from Crowdfunder.com General: Your pitch deck represents your company, so design and presentation is important Common Mistakes: • Too many slides and too much information or text on each slide • Not giving competitors enough credit – we are smart people and can easily find out whether you have real competitors • Bad assumptions – make sure you can back up all your assumptions with data or research These guidelines are the basic foundation of what we expect to see during a pitch, please use and adapt them to suit your own company
  • 2. Your Company Name Your Company Logo
  • 3. Overview • Brief description of your company • What is your product? • Have you launched yet? • Describe your business in 140 characters
  • 4. Team Your Name • Your role in the company • Your work experience • Your education • Your achievements Co-Founder’s Name • Your role in the company • Your work experience • Your education • Your achievements PHOTO OF YOU PHOTO OF YOUR CO- FOUNDER
  • 5. The Problem • What is the current problem that your target market is facing? • Be specific and try to identify what exactly are the ‘pain points’ being experienced • Make sure that the ‘pain points’ you are solving are ones that your competitors are not directly addressing, or are not adequately addressing
  • 6. The Solution • What is your solution? • How is your company directly addressing ALL of the ‘pain points’ you mentioned in the previous slide? • How is this solution unique and different from any other solution • Clearly differentiating your solution from an alternative is key to a successful pitch
  • 7. Demo ADD ANY EXISTING PICTURES OR VIDEOS OF YOUR PRODUCT HERE
  • 8. Market Opportunity • On this slide you need to address two major points: 1. What is the overall market size that your product/company hopes to capture? • How do you position your company within the market ? • How much are people or business currently spending in the market ? • To forecast the size of your market use the bottom up approach 2. Who are your target customers? • What demographic are you trying to reach? You can narrow it down by age, gender, location, income level, interest, etc. • How many customers do you have? How many could you reach? • How much can/would they pay for your product or service?
  • 9. Marketing and Growth Strategy • What is your marketing strategy? • How will you reach and encourage people to join your service/platform/product? • How do you plan to expand beyond your initial target customers?
  • 10. Revenue Streams • List your revenue streams here and explain them • Basically, how will you make money and how much do you think you will be able to make? • When you make assumptions, be sure to note them • Give us your prices as well as your projected revenue • If you have a subscription or freemium model, you should specify which features come with which level
  • 11. Traction/Achievements • Add in any achievements (e.g. July 2015 - Won Second Place in MENA Pitch Competition) • Number of viewers, users, and/or customers • Growth of engagement or revenue over weekly, monthly and etc. • The achievements you list on your timeline should be related to your product or company, your personal achievements should go on the ‘Team’ slide
  • 12. Competitive Landscape YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 COMPETITOR 4 KEY FEATURE 1 ✔ ✖ ✔ ✖ ✖ KEY FEATURE 2 ✔ ✖ ✖ ✔ ✔ KEY FEATURE 3 ✔ ✖ ✔ ✔ ✔ KEY FEATURE 4 ✔ ✔ ✖ ✖ ✖ KEY FEATURE 5 ✔ ✔ ✔ ✔ ✖
  • 13. Roadmap (Timeline) • List a timeline of the development of your product or company so far (e.g. June 2015 - Minimum Viable Product released) • Include upcoming milestones you would like to reach (e.g. December 2016 - Release full version of product) • Include a 3 month plan on how you plan to execute
  • 14. Financials - First Three Months Month 1 Month 2 Month 3 Total Revenues – THE AMOUNT OF MONEY YOUR COMPANY IS MAKING From Revenue Stream 1 From Revenue Stream 2 From Revenue Stream 3 Cost of Sales – HOW MUCH IT COSTS TO PRODUCE YOUR PRODUCT/SERVICE Gross Profit – YOUR REVENUE MINUS YOUR COST OF SALES Gross Profit Margin – YOUR GROSS PROFIT DIVIDED BY YOUR REVENUE (%) General and Administrative Expenses Salaries Website Marketing Rent Other Net Profit – YOUR GROSS PROFIT MINUS YOUR GENERAL AND ADMINISTRATIVE EXPENSES Net Profit Margin - YOUR NET PROFIT DIVIDED BY YOUR REVENUE (%)
  • 15. Financials – First Four Years Year 1 Year 2 Year 3 Year 4 Total Revenues – THE AMOUNT OF MONEY YOUR COMPANY IS MAKING From Revenue Stream 1 From Revenue Stream 2 From Revenue Stream 3 Cost of Sales – HOW MUCH IT COSTS TO PRODUCE YOUR PRODUCT/SERVICE Gross Profit – YOUR REVENUE MINUS YOUR COST OF SALES Gross Profit Margin – YOUR GROSS PROFIT DIVIDED BY YOUR REVENUE (%) General and Administrative Expenses Salaries Website Marketing Rent Other Net Profit – YOUR GROSS PROFIT MINUS YOUR GENERAL AND ADMINISTRATIVE EXPENSES Net Profit Margin - YOUR NET PROFIT DIVIDED BY YOUR REVENUE (%)
  • 16. Financials- For the First Year • Please attach an excel sheet of a detailed projected income statement for the first year
  • 17. The Ask • List here the funding required for the first three months and for the first year (e.g. 11,000 JD for the first three months, 30,000 JD for the first year) • Explain what it will be used for • List the milestones you hope to achieve in this period with these funds
  • 18. Summary • Give a final impression by highlighting the main features of your product and why exactly we should invest in it over similar products • Explain what makes it different and unique, how it stands out and how your team is qualified to lead it
  • 19. Your Company Name Your Company Logo “Your Company Slogan”